Shhh (Kiss Of Life Song)
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"Shhh" () is a song by South Korean girl group Kiss of Life from their self-titled debut extended play (EP). It was released as the EP's lead single by S2 Entertainment on July 5, 2023.


Background and release

On July 12, 2022, Natty signed an exclusive contract with S2 Entertainment. On December 27, 2022, S2 announced they were preparing to launch a new girl group in 2023. On June 12, 2023, a teaser was released, announcing the group's debut on July 5 with their first self titled EP. S2 released concept photos of Belle and Natty on June 29 and Julie and Haneul on June 30. On July 4, the music video teaser was released.


Music video

"Shhh" continues the storyline from "Bye My Neverland", which had been released in the lead up for the EP. The music video ended with the members being involved in a car accident, and the "Shhh" music video covers Belle and Julie helping Natty tend to her wounds and then rescuing Haneul from a "persistent admirer", completing the four-piece group.


Composition

"Shhh" was written by Strawberrybananaclub, Rick Bridges, Belle, and Natty, and composed by Strawberrybananaclub, Rick Bridges, Belle, and Julie. The song has been described as a song that informs the public of the identity of the artist pursuing freedom by showing the appearance of themself unbound by others. It has also been described as a blend of impressive posteriority, hip-hop, and dance genres that displays the charm of members who express their personality.


Commercial performance

"Shhh" debuted at number 173 on the
Circle Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...
for the chart issue dated August 27 – September 2, 2023.


Promotion

Kiss of Life performed "Shhh" on four music programs:
MBC M MBC M (formerly MBC Music) () is a South Korean specialty television channel owned by MBC Plus Media. The cable channel primarily broadcasts programming related to music. It was first announced in July 2011, with the announcement of the shutdo ...
's ''
Show Champion ''Show Champion'' () is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung (January 30, 2013 – ...
'' on July 6,
Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
's ''
M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet from the CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. It features appearances by popular music artists who also perform live on stage. First hosted by Leeteuk ...
'' on July 7, KBS's ''
Music Bank ''Music Bank'' () is a South Korean music program which airs every Friday at 17:15 KST on KBS2. the show is also broadcast in more than a hundred countries through KBS World. Episodes are filmed at the KBS New Wing Open Hall in Yeouido-dong, Ye ...
'' on July 8, and SBS's ''
Inkigayo ''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...
'' on July 9.


Accolades


Charts


Release history


References

{{Kiss of Life 2023 debut singles 2023 songs Kiss of Life (group) songs Songs in Korean Music videos directed by Shin Hee-won