Sheraton Dallas Hotel
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The Sheraton Dallas Hotel, formerly the Adam's Mark Hotel and originally the Southland Center, is a complex of
International Style The International Style is a major architectural style and movement that began in western Europe in the 1920s and dominated modern architecture until the 1970s. It is defined by strict adherence to Functionalism (architecture), functional and Fo ...
skyscrapers located in the City Center District of
downtown Dallas Downtown Dallas is the central business district (CBD) of Dallas, Texas, United States, located in the geographic center of the city. It is the second-largest business district in the state of Texas. The area termed "Downtown" has traditionally ...
,
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. The hotel is the largest and second tallest hotel in Dallas and Texas with 1,840 guest rooms and of meeting space. It has been host to pop culture conventions such as Project A-Kon and TwiCon.


History

The Southland Center complex was designed by Los Angeles-based Welton Becket & Associates for the Southland Life Insurance Company.Adam's Mark Hotel
. ''Dallas Architecture''. Retrieved 2010-10-21.
When groundbreaking took place in 1955, the complex was compared to Manhattan's
Rockefeller Center Rockefeller Center is a complex of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in the Midtown Manhattan neighborhood of New York City. The 14 original Art De ...
, as Southland Center was the first mixed-use project in downtown Dallas containing hotel and office space. Southland Center was the second major development in the northeast end of downtown now known as the City Center District. The original two buildings, completed in 1958, consisted of the 42-story center tower, the Southland Life Building, and the 28 story south tower, the 510-room Sheraton-Dallas Hotel. Celebrities
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and
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appeared at the dedication ceremony in 1959. In early 1981, the 31 story (448 ft) north Skyway Tower was added as additional office space. All three buildings are rectangular slab structures resting on a common base. The facade was covered with curtain walls of glass and 1,000+ spandrel panels of light weight precast concrete faced with blue Italian glass mosaic tiles. The Southland Life Building overtook the Republic National Bank Building and became from 1959 to 1964 the tallest in the city and the tallest building west of the
Mississippi River The Mississippi River is the main stem, primary river of the largest drainage basin in the United States. It is the second-longest river in the United States, behind only the Missouri River, Missouri. From its traditional source of Lake Ita ...
. Its height was later surpassed in the city by Republic Center Tower II. For many years after the building's opening, the most exclusive restaurant in downtown Dallas was the Chaparral Club on the 37th floor, and an observation deck occupied the top of the tower. Southland Life vacated the complex when Cityplace Center opened in 1988. The hotel tower left the Sheraton chain in 1990 and was renamed the Southland Center Hotel and then the Harvey Hotel in 1994, when the Dallas-based Bristol Hotel Co. assumed management. In 1990, a central tower addition of 25 floors and bay windows was proposed to make the complex competitive to newer projects going up in the city. However, the office towers remained vacant until 1996, when HBE Corp. purchased the entire 1.5 million-square-foot complex from
New York Life New York Life Insurance Company (NYLIC) is the third-largest life insurance company and the largest mutual life insurance company in the United States, and is ranked #69 on the 2025 Fortune 500 list of the largest U.S. corporations by total rev ...
, as well as the entire block across the street, for a total of $40 million. At a further cost of $170 million, HBE redeveloped all three towers into one large hotel and built a convention center on the adjacent block, linked by skybridges. The Harvey Hotel tower remained open throughout the work. HBE placed the finished hotel within their Adam's Mark chain, naming it the Adam's Mark Dallas. The 1844-room hotel opened in October 1998. DART's adjacent
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line and
Pearl Station Pearl Street/Arts District station (formerly Pearl station) is a DART light rail station located in Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of ...
were major factors in converting the complex into a first-rate convention facility. A parking garage and 3-story convention building were constructed on an adjoining block to the southwest, and the building's facade of glass mosaics was painted gray during the building's conversion. In 2007, the Adam's Mark Dallas was among hotels in the chain sold to Oxford Lodging Group who re-branded it as a Sheraton, returning the complex to the hotel's original name from nearly fifty years before, the Sheraton Dallas Hotel. A $90 million project began in 2009 to renovate guestrooms, public spaces, and the convention center. In summer 2018, the hotel launched another renovation which added a rooftop garden, new entrance and redesigns of public spaces, meeting and guest rooms. The work finished in November 2019.


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External links

* {{Dallas skyscrapers Office buildings completed in 1959 Hotel buildings completed in 1959 Office buildings completed in 1981 Skyscraper hotels in Dallas Buildings and structures in Dallas Sheraton hotels Welton Becket buildings International style architecture in Texas