Rochelle Lynne "Shelly" Chaiken (born 1949) is an American

social psychologist Social psychology is the methodical study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Although studying many of the same substantive topics as its counterpart in the field of ...

. She first received her BS from the University of Maryland, College Park in 1971 for mathematics. She later earned her MS (in 1975) and her PhD (in 1978) at the

University of Massachusetts Amherst The University of Massachusetts Amherst (UMass Amherst) is a public land-grant research university in Amherst, Massachusetts, United States. It is the flagship campus of the University of Massachusetts system and was founded in 1863 as the ...

in social psychology. She was a professor of psychology at

New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...

, but is now retired. Chaiken is a member of many psychological organizations including the

Society of Experimental Social Psychology The Society of Experimental Social Psychology (SESP) is a scientific organization of social scientists founded in 1965 with the goal of advancing and communicating theories in social psychology. Its first chairperson was Edwin P. Hollander.Holland ...

, the

American Psychological Association The American Psychological Association (APA) is the main professional organization of psychologists in the United States, and the largest psychological association in the world. It has over 170,000 members, including scientists, educators, clin ...

(Fellow, Div. 8), and the

American Psychological Society The Association for Psychological Science (APS), previously the American Psychological Society, is an international non-profit organization whose mission is to promote, protect, and advance the interests of scientifically oriented psychology in r ...

Research

She completed work involving attitude, persuasion, and social cognition and is most well-known for the developing the

heuristic-systematic model of information processing The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in ...

. Chaiken completed a study researching interracial contact. The study found that participant who were exposed to more white faces in a positive way, had a more negative view or increased prejudice toward black faces. Chaiken edited many psychological books including Attitude Research in the 21st Century: The Current State of Knowledge, and Dual-Process Theories in Social Psychology. Dual-Process Theories in Social Psychology conglomerates the theories of informational processing in an organized way, along with reviews and research of these theories. Much of her work involving persuasion has been helpful to

conflict resolution Conflict resolution is conceptualized as the methods and processes involved in facilitating the peaceful ending of Conflict (process), conflict and Revenge, retribution. Committed group members attempt to resolve group conflicts by actively co ...

centers and negotiations with their patients. For her work on dual process theories of attitudes, on October 17, 2009 Chaiken was a co-recipient of the Society of Experimental Social Psychology's Scientific Impact Award, which " nors the author(s) of a specific article or chapter that has proven highly influential over the last 25 years."

References

{{DEFAULTSORT:Chaiken, Shelly American social psychologists Social scientists from New York City Living people 1949 births