Shelf Awareness is an American publishing company that produces two electronic publications/newsletters focused on bookselling, books and
book reviews.
Overview
With offices in
Seattle
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
, Washington, and
Montclair, New Jersey, ''Shelf Awareness'' publishes an e-newsletter for the book industry and an e-newsletter for general readers.
''Shelf Awareness Pro'' is a daily
trade magazine
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for th ...
for booksellers, publishers, librarians, and
literary agents with a circulation of 39,000.
''Shelf Awareness for Readers'' is a twice-weekly (Tuesdays and Fridays)
book review publication for consumers with a circulation of 399,000.
Approximately 130
independent bookstore
An independent bookstore is a retail bookstore which is independently owned. Usually, independent stores consist of only a single actual store (although there are some multi-store independents). They may be structured as sole proprietorships, ...
s send out a version of ''Shelf Awareness for Readers'' to their customers.
History
The company was founded by editor/journalist John Mutter (editor-in-chief) and Jenn Risko (publisher) in 2005 to produce a
trade magazine
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for th ...
for
booksellers.
The circulation of ''Shelf Awareness Pro'' (also called ''Shelf Awareness for the Book Trade'') is more than 39,000
industry professionals and is considered an essential
trade publication for
booksellers, publishers, librarians, and
literary agents. The publication reports on
independent bookstore
An independent bookstore is a retail bookstore which is independently owned. Usually, independent stores consist of only a single actual store (although there are some multi-store independents). They may be structured as sole proprietorships, ...
s, including openings, expansions, moves, staffing and closures;
bookselling
Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. People who engage in bookselling are called booksellers, bookdealers, bookpeople, bookmen, or bookwomen. The founding of librari ...
; publishing industry news, such as new titles, staffing, imprints, etc.;
e-book
An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Al ...
s and e-publication; authors; awards; media coverage of books and authors; and other features. ''Shelf Awareness Pro'' is often cited and/or sourced by other publications covering books and
bookselling
Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. People who engage in bookselling are called booksellers, bookdealers, bookpeople, bookmen, or bookwomen. The founding of librari ...
.
In 2011, ''Shelf Awareness'' launched a consumer
book review version
called ''Shelf Awareness for Readers''. The company hired Marilyn Dahl as the review editor and Jennifer Brown as the
children's literature
Children's literature or juvenile literature includes stories, books, magazines, and poems that are created for children. Modern children's literature is classified in two different ways: genre or the intended age of the reader.
Children's ...
editor.
The consumer version, called ''Shelf Awareness for Readers'' (also known as ''Shelf Awareness: Enlightenment for Readers''), has an approximate circulation of 399,000 readers.
Key features include
book reviews, author interviews, contests, and book-related news.
A version of ''Shelf Awareness for Readers'' is also sent out by approximately 130
independent bookstore
An independent bookstore is a retail bookstore which is independently owned. Usually, independent stores consist of only a single actual store (although there are some multi-store independents). They may be structured as sole proprietorships, ...
s to their customers.
The "Bookstore Edition" includes the bookstore's events and the ability for readers to buy books reviewed directly from the store, as well as the bookstore's logo and other branding.
See also
* ''
New York Review of Books
New is an adjective referring to something recently made, discovered, or created.
New or NEW may refer to:
Music
* New, singer of K-pop group The Boyz
Albums and EPs
* ''New'' (album), by Paul McCartney, 2013
* ''New'' (EP), by Regurgitator ...
''
* ''
Kirkus Reviews''
* ''
Booklist
''Booklist'' is a publication of the American Library Association that provides critical reviews of books and audiovisual materials for all ages. ''Booklist''s primary audience consists of libraries, educators, and booksellers. The magazine is av ...
''
* ''
Library Journal''
* ''
Publishers Weekly
''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of ...
''
* ''
San Francisco Review of Books''
References
External links
* {{Official website, http://www.shelf-awareness.com/
Malapros Bookstore
Library ThingRichard Hugo HouseKristen Steenbeeke, Hugo Blog, August 31, 2011
Book review magazines
English-language magazines
Literary magazines published in the United States
Magazines established in 2005
Magazines published in New Jersey
Magazines published in Seattle
Bookselling