HOME

TheInfoList



OR:

SHE Media (formerly known as SheKnows Media) is an American digital media company. It operates the website properties BlogHer, SheKnows.com, STYLECASTER, and HelloFlo. It has been a brand of
Penske Media Corporation Penske Media Corporation (PMC) () is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including '' Variety'', ''Rolling Stone'', ...
since 2018.


History

SHE Media was founded as SheKnows.com in 1999 by Kyle Cox, Betsy Gartrell-Judd, and Nancy J. Price, as a subset of Price and Bailey's online media company Myria Media.. It was designed for "21st-century mothers" with blogs, videos, and articles about entertainment, lifestyle; and, parenting written by industry experts, journalists, and published authors. SheKnows.com was acquired by Evolve Media in 2012, which in turn sold it to Great Hill Partners. In 2014, it acquired #BlogHer and STYLECASTER. In 2016, it acquired HelloFlo, a website dedicated to women's health. The company was acquired by Penske Media in March 2018 for $40 million. Samantha Skey was named CEO of the company in July of that year. SheKnows.com rebranded as SHE Media in November 2018. As of that date, it had 60 million unique monthly visitors.


Overview

SHE Media publishes entertainment, fashion, health, career, parenting, and food multi-media content. The SHE Media Partner Network offers bloggers and social media influencers a portfolio of monetization opportunities. SHE Media is the creator of the annual #Femvertising Awards, which pay recognition to brands and agencies that produce pro-female advertising. Its #BlogHer brand hosts a series of large conferences for women entrepreneurs and content creators each year.


Properties


SheKnows.com

SHE Media defines SheKnows.com as site dedicated to "providing women with the practical service they need and the daily inspiration they ''want'' to live full, authentic lives. As the flagship property of SHE Media, SheKnows.com’s editorial and branded content spans topics that include food, family, health, beauty, entertainment and more. The site was a Webby Best in Lifestyle Site honoree in 2017. In 2015, SheKnows.com received an OMMA Award in the Family/Parenting/Women’s Interest Category. In 2013, it was listed in Forbes’ Top Websites for Women list.


#BlogHer

On November 3, 2014, the company acquired #BlogHer, which brought a large network of women content creators and a legacy conference and events revenue stream to the business. The deal was estimated by '' Ad Age'' to be worth between $30 and $40 million. #BlogHer co-founders Jory Des Jardins,