Sheikh (song)
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Sheikh is a song by Indian singer and lyricist
Karan Aujla Jaskaran Singh Aujla (born 18 January 1997) is an Indian rapper, singer and songwriter based in Canada who is primarily associated with Punjabi music. He is known for his numerous tracks which have charted on the UK Asian chart published by th ...
. The song was written by Aujla and music was composed by Manna. The music video was directed by
Rupan Bal Rupanjit Singh Bal (born January 26, 1990) is an Indian-Canadian YouTuber, actor, director and comedian. Bal became famous for his comedic roles in videos produced by fellow Indo-Canadian comic and YouTuber Jus Reign, and parleyed that role into ...
, and was shot in
Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...
and
Punjab, India Punjab () is a States and union territories of India, state in northwestern India. Forming part of the larger Punjab, Punjab region of the Indian subcontinent, the state is bordered by the States and union territories of India, Indian states ...
. The song was released on 19 April 2020, along with its music video by Rehaan Records. The official poster of the song was released by Aujla on 20 March 2020.


Background

"Sheikh"'s audio was leaked in early February 2020. Aujla started filming its music video in March 2020. He released the song's cover on 20 March 2020 on his
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
handle. On 17 March 2020, the song's music video was leaked on YouTube. Following the leak, Aujla announced the release of the original song and its music video. Some of the regional Punjabi channels accused
Karan Aujla Jaskaran Singh Aujla (born 18 January 1997) is an Indian rapper, singer and songwriter based in Canada who is primarily associated with Punjabi music. He is known for his numerous tracks which have charted on the UK Asian chart published by th ...
's co-artist
Deep Jandu Deep Jandu is a Canadian music producer, recording artist, composer and songwriter associated with Punjabi music. He is founder and CEO of the record label Royal Music Gang. Jandu released his debut album ''Nach'' in 2011. His song "Daru Daru" ...
of leaking the song. However, Aujla and Jandu both rubbished the news, and stated it was false. Jandu is also credited as a co-composer on
Gaana Gaana (or Gānā) is a genre of Tamil music, which is sung in the Madras Bashai dialect of Chennai, Tamil Nadu, India. It is Rapping, rap-like "collection of rhythms, beats and sensibilities native to the Madras people." It evolved over the pa ...
.


Music video

The music video was directed by
Rupan Bal Rupanjit Singh Bal (born January 26, 1990) is an Indian-Canadian YouTuber, actor, director and comedian. Bal became famous for his comedic roles in videos produced by fellow Indo-Canadian comic and YouTuber Jus Reign, and parleyed that role into ...
, and was shot in
Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...
and
Punjab, India Punjab () is a States and union territories of India, state in northwestern India. Forming part of the larger Punjab, Punjab region of the Indian subcontinent, the state is bordered by the States and union territories of India, Indian states ...
. Aujla himself starred in it, and a 18K hand crafted GTR and a
Bugatti Automobiles Ettore Bugatti was a German then French automotive industry, manufacturer of high performance vehicle, high-performance automobiles. The company was founded in 1909 in the then-German Empire, German city of Molsheim, Alsace, by the ...
were used in the music video. The song's audio and video were leaked before its original release. One of the leaked version audios on YouTube was viewed over eight million times. Following the leak, additional visual effects were added to the music video, which includes large whales floating in the sky. A chained tiger and a monkey also appeared in the music video. Its official music video was released on 19 April 2020 on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
, by Rehaan Records. It topped the trending list in India; and was viewed over three million times within twenty-four hours of its release.


Reception

The older version of the song debuted at number 99 on
Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...
daily charts in India, upon release of the music video. And, it jumped to number 43 on the next day. In United Kingdom, the song debuted at number 32 on Asian music chart, and entered top 30 in next week. On The Official Punjabi chart by ''
Official Charts Company The Official UK Charts Company Limited (formerly Music Industry Chart Services Limited), trading as the Official Charts Company (OCC) or the Official Charts (formerly the Chart Information Network), is a British inter-professional organisation ...
'' and ''BritAsia TV'', the song debuted at number 12.


References

{{reflist 2020 songs Songs in Punjabi