Shaxian Delicacies () refers to a style of cuisine from
Shaxian District
Shaxian District (), formerly Sha County, is a District of Sanming, Fujian Province, People's Republic of China. Shaxian District is the hometown of Shaxian delicacies, which are considered part of the food heritage of China.
Transportation
Sh ...
,
Sanming,
Fujian,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
.
Business expansion in mainland China
As a business model, Shaxian Delicacies has the character of "connected and not locked" and "family oriented". The business model is similar to Yellow Braised Chicken Rice (黄焖鸡米饭) and
Lanzhou Beef Noodles soup, and is mainly operated by Shaxian County locals. According to the tastes of various places, the dishes provided by "Shaxian Delicacies" are often adjusted accordingly, and are therefore welcomed and loved by many people.
In 1997, the government supported the expansion of Shaxian Delicacies across the country. Shaxian Delicacies eventually expanded from Fujian to the
Pearl River Delta
The Pearl River Delta Metropolitan Region (PRD; ; pt, Delta do Rio das Pérolas (DRP)) is the low-lying area surrounding the Pearl River estuary, where the Pearl River flows into the South China Sea. Referred to as the Guangdong-Hong Kong-Mac ...
, and then to Beijing and the Yangtze Delta, and eventually became a nationwide food product.
As of 1999 there were over 3,000 restaurants in Fujian Province serving Sha County cuisine.
[What makes Shaxian Delicacies so popular?]
''CNTV
CNTV may refer to:
* China Network Television, a Chinese web-based TV broadcaster
* National Television Council (Chile) ( es, Consejo Nacional de Televisión, link=no), a Chilean government agency overseeing television
* National Television Commis ...
''. December 15, 2011. Retrieved on December 5, 2014. As of 2007, about 13,000 restaurants throughout China, operated by natives of Sha County, serve the cuisine. Huang Fusong, an official of Fujian County, stated that 240 varieties of Shaxian Delicacies were national delicacies.
[Shan, Juan.]
Shaxian farmers snack their way to success
" '' China Daily''. January 12, 2007. Retrieved on December 5, 2014. By 2011 there were over 4,000 restaurants under trademark from the Association of Shaxian Delicacies. There is a Fujian Shaxian Delicacies Development Office in existence.
[
At the end of 2015, the official authorized stores had reached more than 20,000, while the total number of stores estimated by the media in 2017 reached 60 to 80,000, and the size of the stores reached several times that of KFC. Because Shaxian is a place name, it is prohibited as a trademark by relevant laws in China. Only the one with the ]Pac-Man
originally called ''Puck Man'' in Japan, is a 1980 maze action video game developed and released by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. Th ...
like graphic logo is the authentic Shaxian delicacies.state-owned enterprise
A state-owned enterprise (SOE) is a Government, government entity which is established or nationalised by the ''national government'' or ''provincial government'' by an executive order or an act of legislation in order to earn Profit (econom ...
, It is actually controlled by SASAC
The State-owned Assets Supervision and Administration Commission of the State Council (SASAC) is a special commission of the People's Republic of China, directly under the State Council. It was founded in 2003 through the consolidation of variou ...
. The owners of Shaxian delicacies store only have the right to operate their own store, and share the profits.
Overseas development
In overseas markets, the Shaxian Commerce Bureau stated that “Shaxian Delicacies” has settled in more than 60 countries and regions including Hong Kong, Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
, Malaysia, Singapore, Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, the United Kingdom, Macau, United States, etc., registered trademarks in 15 countries, and most countries abandoned the model that must be operated by Shaxian locals, its branch in Tokyo, Japan became a "queued" store, and a set meal was about 860 yen.
On January 10, 2018, Shaxian Delicacies was selected as the representative of Chinese cuisine to participate in the 2018 Pyeongchang Winter Olympics Food Exhibition in Korea.
References
Fujian cuisine
Sanming
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