''Sharghzadegi'' (Persian: شرقزدگی) is a pejorative
Persian
Persian may refer to:
* People and things from Iran, historically called ''Persia'' in the English language
** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples
** Persian language, an Iranian language of the ...
term loosely translated as "Eastoxification." The first appearance of the term in printed literature in the English language dates back to 1984, where
Martin E. Marty
Martin Emil Marty (February 5, 1928 – February 25, 2025) was an American Lutheran religious scholar who wrote extensively on religion in the United States.
Biography
Early life
Marty was born on February 5, 1928, in West Point, Nebraska, ...
''Fundamentalisms and Society: Reclaiming the Sciences, the Family, and Education'' states that sharghzadegi is the act of appreciation of Eastern culture.
See also
*
Intellectual movements in Iran
Intellectual movements in Iran involve the Iranian experience of modernity and its associated art, science, literature, poetry, and political structures that have been changing since the 19th century.
History of Iranian modernity
Long before th ...
*
Gharbzadegi
''Gharbzadegi'' () or Occidentosis is a Persian-origin term translated among other ways as 'Westernized', 'West-struck-ness', 'Westoxification'. The concept describes an unquestioned imitation by Eastern cultures of Western appearance, behavior ...
References
{{Iran topics
Economy of Iran
Anti-Chinese sentiment in Asia
Persian words and phrases