Sharad Haksar is an
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
photographer from India.
Biography
Born in
Chennai
Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of ...
, India, Sharad was originally drawn to architecture as a career. While applying to colleges, he shared his work with Iqbal Mohamed, who asked him to give up his plans for college and work with him. He then branched out on his own with Eye-Light Pictures. In 2002, he founded 1pointsize, a creative hotshop that caters to the multiple needs of companies looking to advertise. The strengths of 1pointsize include photography, styling, graphic design, art direction, copywriting, screenwriting, cinematography and web designing. Sharad later went on to float One Eyeland, a virtual island for creative photographers. He launched the One Eyeland Book Vol:1 in 2011, which is a compilation of the best images from creative photographers around the globe.
Invention
In 2009, Sharad invented a camera lens where you can view the calendar on a screen, and change it using the external adjustment controls located on the lens.
It is the first invention of its kind and is available online.
References
SourcesThe Hindu on Sharad Haksar's One Eyeland Book (Vol. 1)
BBC on Sharad's Brand Irony controversy
External links
Sharad Haksar WebsiteSharad Haksar's One EyelandSharad Haksar's 1pointsizeSharad Haksar's interview with Campaign India on the journey of 1pointsize
{{DEFAULTSORT:Haksar, Sharad
Indian nature photographers
Living people
Year of birth missing (living people)