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TSG Consumer Partners is an American private equity company based in San Francisco, California. The firm was founded in 1987, and was among the first private equity firms to invest exclusively in consumer companies.Shansby made money rescuing and nurturing orphan brands
San Francisco Business Times, February 28, 2010


History

The firm was founded in 1987 as the Montgomery Consumer Fund, a partnership with an initial equity interest from Montgomery Securities. In 1988 the firm's founders, J. Gary Shansby and Charles H. Esserman, repurchased Montgomery Securities' interest and renamed the company The Shansby Group. The firm changed its name to TSG Consumer Partners in 2005 when Esserman became CEO. Shansby left the firm in 2005 to focus on philanthropic projects as well as health issues. In March 2012, Jamie O’Hara was named President at TSG and Hadley Mullin was named Senior Managing Director in September 2014. The firm has been noted as an anomaly in the private equity industry for its high percentage of female employees: 50 percent of employees are women, compared to 13.7% of private equity professionals in North America. In its most recent fund, TSG reported a net return of 50 percent, more than double the industry average. In March 2019, TSG opened an office in London, the firm’s first office outside the U.S.


Investments

The firm is one of the largest and oldest private equity firms primarily focused on growth capital investments in early-stage and well-established consumer companies. TSG has invested across a number of consumer categories, including food and beverages, ecommerce, personal care, beauty, outdoor, automotive, pet care products and consumer technology. Among TSG's most notable investments are well-known companies such as
Famous Amos Cookies Famous Amos is a brand of cookies founded in Los Angeles in 1975 by Wally Amos, a former talent agent with William Morris Agency. History Wallace "Wally" Amos was born in Tallahassee, Florida, United States, on July 1, 1936. In 1948 he mov ...
, Stumptown Coffee Roasters,
Energy Brands Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...
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Vitamin Water Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...
), Robinhood, REVOLVE,
Duckhorn Vineyards The Duckhorn Portfolio Inc. is an American wine company producing varietal labelled and blended red, white, rosé, and sparkling wines from California and Washington State. The main winery, Duckhorn Vineyards, is outside St. Helena, California. ...
,
CorePower Yoga CorePower Yoga, based in Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. I ...
,
Backcountry.com Backcountry.com is an online specialty retailer that sells clothing and outdoor recreation gear for hiking, camping, road biking, mountain biking, rock climbing, winter sports, fly fishing, kayaking, rafting, road and trail running, and more. H ...
,
BrewDog BrewDog is a Multinational corporation, multinational brewery and pub chain based in Ellon, Aberdeenshire, Ellon, Scotland. With production of over 800,000 hectolitres, BrewDog claims to be the "#1 Craft Brewer in Europe". It was founded in 200 ...
,
Popchips Popchips is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes. Hi ...
, Planet Fitness and Pabst Brewing Company.


Funds

TSG closed its sixth fund, TSG6, in November 2011 with $1.3 billion. The seventh fund in the sequence, TSG7A and TSG7B, closed in November 2015 with $2.5 billion. TSG closed its eighth fund, TSG8 LP, in February 2019 with $4 billion. The firm has approximately $10 billion in equity capital under management as of December 2020.


References


External links


TSG Consumer Partners
(company website) {{private equity firms Financial services companies established in 1987 Private equity firms of the United States Privately held companies based in California American companies established in 1987