Shamur is a

crunk Crunk is a subgenre of Southern hip-hop that emerged in the early 1990s and gained mainstream success during the early to mid 2000s. Crunk is often up-tempo and one of Southern hip hop's more nightclub-oriented subgenres. Distinguishing itself w ...

duo formed by

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

-based producers Emanuele Marascia and Sandro Murru. Shamur was signed to an exclusive multi-album worldwide deal with DSE Records, and Universal Music Group in the UK. Their music combines streotypical

crunk music Crunk is a subgenre of Southern hip-hop that emerged in the early 1990s and gained mainstream success during the early to mid 2000s. Crunk is often up-tempo and one of Southern hip hop's more nightclub-oriented subgenres. Distinguishing itself w ...

played in Atlanta nightclubs with Asian music samples from Bollywood movies and Rai music, with Teresa Solinas and an undisclosed man of Punjabi origin as lead singers. Shamur's debut song was "Let the Music Play", released in 2004, followed by "Gonna Make It". "Let the Music Play" was sampled in 2021 by

Sachin–Jigar Sachin–Jigar are an Indian music composer duo consisting of Sachin Sanghvi and Jigar Saraiya. They are both known for their compositions in both Hindi and Gujarati language films. Personal life Sachin Sanghvi and Jigar Saraiya are both orig ...

for the film ' Roohi', with the crunk beat replaced with a

moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...

beat. The re-released version of the song reached #2 on the UK Asian Music Charts.

References

External links

Official website of DSE RecordsDiscogs page
Italian pop music groups Italian hip hop groups Crunk musicians {{Italy-band-stub