Shai Agassi ( he, שי אגסי, born April 19, 1968)
is an Israeli entrepreneur. He is the founder and former
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
of
Better Place, which had developed a model and infrastructure for employing
electric cars
An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quiet ...
as an alternative to
fossil fuel technology. The company went bankrupt in 2013, after Agassi spent over $850 million on publicity while deploying fewer than 1000 cars.
Prior to founding Better Place, Agassi was President of the Products and Technology Group (PTG) at
SAP AG
Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant.
Sap is distinct from latex, resin, or cell sap; it is a sepa ...
until 2007. In 2003, at the age of 36, Agassi was named one of the top 20 'Global Influentials for 2003' by
CNN-
Time magazine
''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on M ...
. In 2008, he was named in one of TIME’s “Heroes of the Environment". In 2009, Agassi was included in TIME magazine's 100 most influential people list. In 2010,
Foreign Policy
A state's foreign policy or external policy (as opposed to internal or domestic policy) is its objectives and activities in relation to its interactions with other states, unions, and other political entities, whether bilaterally or through ...
magazine included Agassi on its annual list of the 100 most influential global thinkers.
Throughout the 90s, Agassi started and successfully sold a number of technology startups, in the areas of enterprise software, internet technology, multimedia and small business administration. Agassi has a bachelor's degree in computer science and has been awarded a large number of patents in software, automotive and energy infrastructure.
Software entrepreneurship

After graduating from
Technion - Israel Institute of Technology, Agassi set out as a software entrepreneur. He founded TopTier Software (originally called
Quicksoft Development) in
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
in 1992 and later moved the company's headquarters to
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
. Agassi served the company in various capacities including chairman, chief technology officer, and then CEO. He was directly involved in all critical phases of the company's development, including its strategic plan, technical direction and financing, management of two acquisitions, and negotiation of OEM agreements with companies such as SAP,
Baan Corporation
Baan was a vendor of enterprise resource planning (ERP) software that is now owned by Infor Global Solutions. Baan or Baan ERP, was also the name of the ERP product created by this company.
History
The Baan Corporation was created by Jan Baa ...
, and
Microsoft
Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
. TopTier was a leading enterprise portal vendor when SAP acquired the company in April 2001 at a price of US$400 million.
In addition to TopTier Software, Agassi co-founded several other companies with his father, Reuven Agassi, including Quicksoft Ltd., a leading
multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradi ...
software localization and distribution company in the Israeli market; TopManage, a developer of small business software that was also acquired by SAP in April 2002 (which became SAP Business One, the small business offering by SAP); and Quicksoft Media, a multimedia production company that ceased operations in 1995.
SAP executive
He wished to be the next CEO of
SAP
Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant.
Sap is distinct from latex, resin, or cell sap; it is a separ ...
after
Henning Kagermann vacated that space in 2007.
However, Mr. Kagermann's contract as CEO was extended until 2009 by the supervisory board. This led Agassi to resign.
At SAP he was responsible for SAP's overall technology strategy and execution. In this leadership position, he oversaw the development of the integration and application platform SAP
NetWeaver
SAP NetWeaver is a software stack for many of SAP SE's applications. The SAP NetWeaver Application Server, sometimes referred to as WebAS, is the runtime environment for the SAP applications and all of the mySAP Business Suite runs on SAP WebAS: ...
, SAP
xApps packaged composite applications,
SAP SRM, and
SAP Business One. Before his appointment to the SAP Executive Board, Agassi was CEO of SAP Portals and later of the combined company SAP Markets and SAP Portals, which previously operated as a fully owned subsidiary of SAP AG. He was appointed to the SAP Executive Board in 2002. Together with the head of the Application Platform & Architecture (AP&A) group, Peter Zencke, Agassi co-led the Suite Architecture Team, which aligns the software architecture across all SAP solutions.
Better Place
In January 2008, the
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
i government announced its support for a broad effort to promote the use of electric cars, embracing a joint venture between
Better Place,
Renault
Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufacture ...
and its partner,
Nissan Motor Company. Renault and Better Place were to work on the development of electric cars which could be powered by exchangeable batteries.
Agassi initially raised $200MM for this project. Investors included VantagePoint Venture Partners,
Israel Corporation,
Israel Cleantech Ventures,
Morgan Stanley
Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the f ...
, and private investors led by
Michael Granoff of Maniv Energy Capital. In 2009 he raised an additional $135 million for Better Place Denmark, including an investment from DONG Energy, the leading utility in Denmark. Following the announcement in Israel, Better Place had launched its network in Denmark, Australia and in two US locations - Hawaii and Northern California. The company said it was in talks with more than 25 countries around the world, but only in Israel and Denmark were battery swap stations built. In early 2010, Better Place raised its Series-B round at an amount of $350MM led by new investors from
HSBC
HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets ahead of BNP Paribas, with US$2.953 trillion as of December 2021. In 2021, HSBC had $10.8 tri ...
,
Morgan Stanley
Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the f ...
, and
Lazard
Lazard Ltd (formerly known as Lazard Frères & Co.) is a financial advisory and asset management firm that engages in investment banking, asset management and other financial services, primarily with institutional clients. It is the world's lar ...
, as well as all previous investors. In November 2011, the company raised its third equity financing round of $200 million from a group of investors including GE,
UBS bank and others.
Agassi was ousted as CEO of
Better Place in October 2012. On 26 May 2013, Better Place filed for bankruptcy in the Israeli courts.
After spending about US$850 million in private capital, fewer than 1,400 cars had been deployed in Israel. The bankruptcy receivers sold the remaining assets in November 2013 for only $450,000.
See also
*
Economy of Israel
The economy of Israel is a developed free-market economy. The prosperity of Israel's advanced economy allows the country to have a sophisticated welfare state, a powerful modern military said to possess a nuclear-weapons capability, modern i ...
*
Israeli inventions and discoveries
This is a list of inventions and discoveries by Israeli scientists and researchers, working locally or overseas. There are over 6,000 startups currently in Israel. There are currently more than 30 technology companies valued over US$1 billion (un ...
*
Science and technology in Israel
Science and technology in Israel is one of the country's most developed sectors. Israel spent 4.3% of its gross domestic product (GDP) on civil research and development in 2015, the highest ratio in the world. In 2019, Israel was ranked the world' ...
*
Start-up Nation: The Story of Israel's Economic Miracle
References
External links
The Long Tailpipe Shai Agassi writes about enterprise software and alternative energy
*
ttp://www.cbc.ca/strombo/?id=1006288241 Shai Agassion
The Hour with
George Stroumboulopoulos
George Mark Paul Stroumboulopoulos (; Greek: Γεώργιος Μάρκος Παύλος Στρουμπουλόπουλος; born August 16, 1972) is a Canadian media personality. He is one of Canada's most popular broadcasters and best known as fo ...
*
*
A bold plan for mass adoption of electric carsShai Agassi speaks at TED 2009
{{DEFAULTSORT:Agassi, Shai
1968 births
Living people
Businesspeople in software
Electric vehicle industry
Israeli chief executives
Israeli expatriates in the United States
Israeli Jews
People from Ramat Gan
People from Tel Aviv
SAP SE people
Technion – Israel Institute of Technology alumni
Technology company founders
Israeli company founders