Shaa Lysa Wasmund

MBE Mbe may refer to: * Mbé, a town in the Republic of the Congo * Mbe Mountains Community Forest, in Nigeria * Mbe language, a language of Nigeria * Mbe' language, language of Cameroon * ''mbe'', ISO 639 code for the extinct Molala language of t ...

is a British businesswoman.

Early life

Wasmund was educated at the

London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 mill ...

, during which period she won a competition with

Cosmopolitan magazine ''Cosmopolitan'' is an American monthly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a family magazine; it was later transformed into a literary magazine and, since 1965, has become a wome ...

to interview the boxer

Chris Eubank Christopher Livingstone Eubank (born 8 August 1966) is a British former professional boxer who competed from 1985 to 1998. He held the World Boxing Organization, WBO middleweight and super-middleweight titles between 1990 and 1995, and is ran ...

. During the interview Eubank invited Wasmund to become his assistant and manage his PR. While still at university, she promoted Eubank in the 1990

Nigel Benn vs. Chris Eubank Nigel Benn vs. Chris Eubank was a series of two professional boxing matches which took place on 18 November 1990 and 9 October 1993. Both Benn and Eubank fought at middleweight and super middleweight around the same time in 1985–97, and bec ...

match.

Career

In 1994, Wasmund started her own PR firm which managed the launch of Dyson

vacuum cleaner A vacuum cleaner, also known simply as a vacuum or a hoover, is a device that causes suction in order to remove dirt from floors, upholstery, draperies, and other surfaces. It is generally electrically driven. The dirt is collected by either a ...

s. Later, she became a founding director of the travel website Deckchair. She then went on to launch lifestyle website "My kinda place" in 2000. Seven years later, the site was sold to

BSkyB Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of ...

. In 2007, Wasmund established Bright Station Ventures, an

investment vehicle An investment fund is a way of investing money alongside other investors in order to benefit from the inherent advantages of working as part of a group such as reducing the risks of the investment by a significant percentage. These advantages inc ...

with $100 million of capital. In January 2009, Wasmund launched Smarta, a site providing information for entrepreneurs and small business owners. Wasmund was appointed

Member of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established ...

(MBE) in the

2015 New Year Honours The New Year Honours 2015 were appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours are awarded as part of the New Year celebrati ...

for services to business and entrepreneurship.2015 New Year Honours List
/ref>

Author

Wasmund has published multiple books including ''How to Fix Your Shit: A Straightforward Guide to A Better Life'', ''Do Less > Get More - How to Work Smart and Live Life Your Way'' and ''Stop Talking, Start Doing - A Kick in the pants in six parts.''

References

External links

* {{DEFAULTSORT:Wasmund, Shaa Date of birth missing (living people) Living people Members of the Order of the British Empire Alumni of the London School of Economics Year of birth missing (living people)