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SAIC-GM-Wuling Automobile Co., Ltd. ( zh, 上汽通用五菱汽车股份有限公司, abbreviated as SGMW) is a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
between
SAIC Motor SAIC Motor Corp., Ltd. (formerly Shanghai Automotive Industry Corporation) is a Chinese State-owned enterprises of China, state-owned automobile manufacturer headquartered in Anting, Shanghai. Founded in 1955, it is currently the largest of the ...
,
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
, and Guangxi Auto (previously Wuling Group). Based in
Liuzhou Liuzhou (; , Standard Mandarin: , Liuzhou Yue dialect: International Phonetic Alphabet, iəu53 ʦəu44 is a prefecture-level city in north-central Guangxi Zhuang Autonomous Region, People's Republic of China. The prefecture's population was 4 ...
,
Guangxi Guangxi,; officially the Guangxi Zhuang Autonomous Region, is an Autonomous regions of China, autonomous region of the China, People's Republic of China, located in South China and bordering Vietnam (Hà Giang Province, Hà Giang, Cao Bằn ...
in
southwestern China Southwestern China () is a region in the People's Republic of China. It consists of five provincial administrative regions, namely Chongqing, Sichuan, Guizhou, Yunnan, and Xizang. Geography Southwestern China is a rugged and mountainous region, ...
, it produces passenger and commercial vehicles sold in China under the
Wuling Wuling may refer to: People * Xu Wuling (许武岭, born 14 September 1971), professional rower * Yu Wuling (于武陵, born 810), poet * Zhang Wuling (张武龄, 1889-1938), educator * King Wuling of Zhao (趙武靈王, 340-295 BCE), ruler of ...
and
Baojun Baojun () is a Chinese automobile marque owned by a joint venture of General Motors (GM) and SAIC Motor, SAIC-GM-Wuling Automobile. The brand was created as a more affordable alternative to existing GM brands such as Chevrolet and Buick for the Ch ...
brands. Founded in 2002, SGMW became well known for manufacturing
microvans A microvan is a van or minivan which is within the Japanese kei car classification or similar, and is smaller than a mini MPV. In China, these vehicles are nicknamed ''miàn bāo chē'' ("bread-loaf vehicle") because of their shape.
, which are especially popular in China's less affluent regions. Since 2017, SGMW has operated a manufacturing and sales subsidiary in Indonesia, known as
SGMW Motor Indonesia PT SGMW Motor Indonesia is a subsidiary of SAIC-GM-Wuling Automobile. It is the first Chinese automotive company to build a manufacturing plant in Indonesia. Unlike their operations in China, SGMW Indonesia only market vehicles in one marque ...
. The company also manufactures vehicles in China for export under the
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
brand for General Motors. Both SGMW and Liuzhou Wuling Automobile Industry Co. Ltd. use the
Wuling Wuling may refer to: People * Xu Wuling (许武岭, born 14 September 1971), professional rower * Yu Wuling (于武陵, born 810), poet * Zhang Wuling (张武龄, 1889-1938), educator * King Wuling of Zhao (趙武靈王, 340-295 BCE), ruler of ...
brand name and the five-diamond "W" logo.


History

In 2002, the joint venture SAIC-GM-Wuling was established, with SAIC holding 50.1% of the shares, General Motors 34%, and Wuling Group (later renamed Guangxi Auto) 15.9%. Wuling transferred its microvan and small truck production to the joint venture. By 2011, GM increased its ownership stake to 44%, reducing Wuling's share to 5.9%. In 2005, SGMW acquired Etsong Vehicle Manufacturing, a small-scale manufacturing company in
Qingdao Qingdao, Mandarin: , (Qingdao Mandarin: t͡ɕʰiŋ˧˩ tɒ˥) is a prefecture-level city in the eastern Shandong Province of China. Located on China's Yellow Sea coast, Qingdao was long an important fortress. In 1897, the city was ceded to G ...
, China. This factory, originally established in 1997 by a
tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...
company, was later owned by
FAW Jiefang FAW Jiefang is a truck manufacturing company headquartered in Changchun, Jilin, China, and a wholly owned subsidiary of FAW Group. It is the largest manufacturer of heavy trucks in China. FAW Jiefang was established in 2003 and has more than 22 ...
before being acquired by the SAIC group. The factory had previously produced
Austin Maestro The Austin Maestro is a five-door hatchback small family car (and two-door van derivative) that was produced from November 1982 to 1986 by British Leyland, and from 1986 until December 1994 by Rover Group, as a replacement for the Austin Maxi a ...
/ Montego derivatives under the Etsong Lubao and Etsong Lande brands. After SGMW's acquisition, production of these models ceased, and the facility was repurposed to expand SGMW's mini-vehicle capacity. SGMW became significant mass-volume vehicle producer in China's interior. In 2011, the company sold 1,286,000 vehicles domestically, with sales increasing to 1,445,000 in 2012. Its vehicle offerings are priced between $5,000 and $10,000, catering to budget-conscious consumers. SGMW is also one of China's leading manufacturers of
microvans A microvan is a van or minivan which is within the Japanese kei car classification or similar, and is smaller than a mini MPV. In China, these vehicles are nicknamed ''miàn bāo chē'' ("bread-loaf vehicle") because of their shape.
, known locally as ''xiao mianbao che'' (小面包车), or "small bread box cars." These compact commercial vehicles, comparable in size to a compact car, have been particularly successful in the country's less affluent interior regions. Among its popular models, the Wuling Sunshine stood out, selling over 450,000 units annually at its peak. At that time, SGMW has claimed that no other model in China surpasses the Wuling Sunshine in sales volume. In late 2012, SGMW inaugurated a new factory in Liuzhou, Guangxi Zhuang Autonomous Region, with an annual production capacity of 400,000 Baojun passenger cars. A powertrain factory with equal capacity was also under construction. In 2010, SGMW launched the
Baojun Baojun () is a Chinese automobile marque owned by a joint venture of General Motors (GM) and SAIC Motor, SAIC-GM-Wuling Automobile. The brand was created as a more affordable alternative to existing GM brands such as Chevrolet and Buick for the Ch ...
brand to compete with domestic Chinese automakers. Focusing on passenger vehicles, it targeted consumers in third- and fourth-tier Chinese cities, which are medium- and large-sized cities outside the top four in terms of population or
GDP Gross domestic product (GDP) is a monetary measure of the total market value of all the final goods and services produced and rendered in a specific time period by a country or countries. GDP is often used to measure the economic performance o ...
contribution. Its first product is the Baojun Lechi, based on the Chevrolet Spark/Daewoo Matiz M150. In 2012, Baojun introduced the
630 Year 630 ( DCXXX) was a common year starting on Monday of the Julian calendar. The denomination 630 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming ...
, a small four-door sedan. In 2016, Baojun sold 688,390 vehicles, with sales increasing to 996,629 in 2017, largely driven by the success of the
Baojun 510 The Baojun 510 () is a subcompact crossover SUV produced by SAIC-GM-Wuling through the Baojun brand. Overview The 510 debuted at the 2016 Guangzhou Auto Show with the official Chinese market launch in 2017. The car is positioned under the 5 ...
SUV. The 510 became the best-selling crossover in China in 2018, with nearly 800,000 units sold by June 2019. Despite early success, Baojun's sales declined in subsequent years. In 2019, the brand launched the "New Baojun" strategy with modern designs and higher-end models, but it failed to boost demand, leading to several model discontinuations. Consequently, Wuling largely took over Baojun’s role in affordable passenger vehicles. In 2015, SGMW began building its first overseas manufacturing facility in
Cikarang Cikarang is a large industrial, commercial and residential town which includes the administrative headquarters of Bekasi Regency, West Java, Indonesia. The biggest industrial estate in Southeast Asia Southeast Asia is the geographical Unite ...
, Indonesia, within the Greenland International Industrial Center. Spanning 600,000 m², the facility was designed to produce vehicles for the Indonesian market and export to Southeast Asia, with a $700 million investment and a production capacity of 150,000 vehicles annually. The plant started operations in July 2017, producing the Confero MPV, and by the end of 2017, Wuling Motors had ranked among the top 10 automotive brands in Indonesia. In 2020, SGMW transitioned to electric vehicle production with the launch of the
Wuling Hongguang Mini EV The Wuling Hongguang Mini EV () is a battery electric city car manufactured by SAIC-GM-Wuling since 2020. Retail deliveries began in China in July 2020. , global sales since inception have passed 1.1 million units, and the Mini EV has become t ...
, a small battery electric city car. The vehicle began retail deliveries in China in July 2020. Priced starting at around US$4,200, the Hongguang Mini EV became one of the most affordable electric cars in the market. In 2020, it sold 119,255 units, ranking as the second-best-selling
plug-in electric A plug-in electric vehicle (PEV) is any road vehicle that can utilize an external source of electricity (such as a wall socket that connects to the power grid) via an detachable power cable to store electrical energy within its onboard recharge ...
car globally. "The Tesla Model 3, with 365,240 units delivered was the world's top selling plug-in passenger car in 2020." "The Tesla Model 3, with 139,925 units delivered, was the China's top selling plug-in passenger car in 2020." In January 2021, the Hongguang Mini EV topped new energy vehicle sales in China with 25,778 units, surpassing the
Tesla Model 3 The Tesla Model 3 is a Battery electric vehicle, battery electric powered Mid-size car, mid-size sedan with a fastback body style built by Tesla, Inc., introduced in 2017. The vehicle is marketed as being more affordable to more people than pr ...
. By February 2023, global sales had surpassed 1.1 million units, making it the best-selling electric car in China. By 2023, SGMW's Baojun brand shifted entirely to electrification, introducing plug-in hybrid and electric models. In September 2024, SGMW unveiled its first vehicle not affiliated with any of its sub-brands, called the SGMW ASEAN Concept.


Current products


Wuling

Since 2020, SAIC-GM-Wuling has categorized its vehicle models into "Red Badge" and "Silver Badge." The "Red Badge" models are primarily designed for light commercial or entry-level passenger vehicles, while the "Silver Badge" models are used for more premium passenger cars in global markets.


Silver Badge

* Hongguang Mini EV (2020–present), city car, BEV * Nano EV (2021–present), city car, BEV * Air EV (2022–present), city car, BEV * Binguo (2023–present), subcompact car, BEV * Binguo SUV (2024–present), subcompact SUV, BEV * Xingguang/Starlight (2023–present), mid-size sedan, PHEV and BEV * Xingchi/Alvez (2022–present), subcompact SUV * Xingchen/Asta (2021–present), compact SUV, ICE and HEV * Xingguang S/Starlight S (2024–present), compact SUV, PHEV and BEV * Xingyun/Nebula (2023–present), compact SUV, HEV * Jiachen (2022–present), compact MPV * Kaijie/Victory (2020–present), mid-size MPV, ICE and HEV File:五菱宏光mini EV 9733 1.jpg, Hongguang Mini EV File:20211213 Wuling Nano EV on display at Yoyo Park.jpg, Nano EV File:2023 Wuling Air EV Long Range.jpg, Air EV File:2024 Wuling BinguoEV Long Range (Indonesia) front view.jpg, Binguo File:Wuling Binguo (Bingo) Plus 02 China 2024-03-22.jpg, Binguo SUV File:Wuling Starlight 005.jpg, Xingguang File:Wuling Starlight S 001.jpg, Xingguang S File:Wuling Xingchen 001.jpg, Xingchen (Asta) File:Wuling Xingchi 005.jpg, Xingchi File:Wuling Jiachen photo1.jpg, Jiachen File:2021 SAIC-GM-Wuling Victory (front).jpg, Victory


Red Badge

* E10 EV (2023–present), microvan, BEV * Zhiguang/Sunshine (2002–present), microvan * Zhiguang EV/Sunshine EV (2025–present), microvan, BEV * Rongguang (2008–present), microvan *
Hongguang The Hongguang Emperor (1607–1646), personal name Zhu Yousong, childhood nickname Fuba, was the first emperor of the Chinese Southern Ming dynasty. He reigned briefly in southern China from 1644 to 1645. His era name, "Hongguang", means "great ...
(2010–present), compact MPV ** Hongguang V (2015–present), sliding doors variant of Hongguang * Hongguang EV (2025–present), compact MPV * Hongguang Plus (2019–present), compact MPV * Zhengcheng (2014–present), full-size MPV * Zhengtu (2021–present), mid-size pickup *
Yangguang Yangguang () is a town in Tonghai County, Yuxi, Yunnan Yunnan; is an inland Provinces of China, province in Southwestern China. The province spans approximately and has a population of 47.2 million (as of 2020). The capital of the provin ...
(2024–present), mid-size van, BEV * Longka (2023–present), mid-size truck File:Wuling E10 01 China 2024-03-28.jpg, E10 EV File:2019 Wuling Hongguang Plus.jpg, Hongguang Plus File:Wuling Hongguang V 01 China 2016-04-01.jpg, Hongguang V File:Wuling Hongguang EV 003.jpg, Hongguang EV File:Wuling Rongguang 01 China 2012-04-15.jpg, Rongguang File:Wuling Sunshine II China 2012-04-22.jpg, Sunshine II File:Wuling Sunshine S IMG001.jpg, Sunshine S File:Wuling Sunshine EV 002.jpg, Sunshine EV File:Wuling Yangguang 01 China 2024-03-28.jpg, Yangguang File:2021 Wuling Zhengcheng (front).jpg, Zhengcheng File:Wuling Zhengtu IMG003.jpg, Zhengtu


Indonesian models

* Wuling Almaz (2018–present), rebadged
Baojun 530 The Baojun 530 () is a two- or three-row compact crossover SUV produced by SAIC-GM-Wuling, SAIC-GM-Wuling (SGMW) through the Baojun brand. Unveiled at the Auto Guangzhou 2017, Baojun 530 took design cues from the smaller Baojun 510, 510 and is a ...
, ICE and HEV * Wuling Cloud EV (2024–present), rebadged
Baojun Yunduo The Baojun Yunduo (), also spelled Yun Duo, and known as the Baojun Cloud in English sources, is a battery electric compact hatchback manufactured by SAIC-GM-Wuling (SGMW) since 2023 under the Baojun brand. It was introduced in China in May 2 ...
, BEV * Wuling Confero (2017–present), rebadged
Wuling Hongguang S1 The Wuling Hongguang S1 () is a compact MPV manufactured by SAIC-GM-Wuling between 2015 and 2017 in China, and since 2017 in Indonesia as the Wuling Confero. A commercial van version was introduced in Indonesia in 2018 as the Wuling Formo and ...
* Wuling Cortez (2018–present), rebadged
Baojun 730 The Baojun 730 () is a minivan produced by SAIC-GM-Wuling through the Baojun brand. The 730 was launched at the 2014 Auto China and developed at the SAIC-GM-Wuling Chinese joint venture specifically for the Chinese market. Baojun sold 250,000 u ...
* Wuling Formo (2018–present), van version of the
Wuling Hongguang S1 The Wuling Hongguang S1 () is a compact MPV manufactured by SAIC-GM-Wuling between 2015 and 2017 in China, and since 2017 in Indonesia as the Wuling Confero. A commercial van version was introduced in Indonesia in 2018 as the Wuling Formo and ...
* Wuling Formo Max (2023–present), pickup version of the
Wuling Hongguang S1 The Wuling Hongguang S1 () is a compact MPV manufactured by SAIC-GM-Wuling between 2015 and 2017 in China, and since 2017 in Indonesia as the Wuling Confero. A commercial van version was introduced in Indonesia in 2018 as the Wuling Formo and ...
* Wuling EV Van (2025–present), rebadged
Wuling Yangguang The Wuling Yangguang ( Chinese: 五菱扬光, ''Wuling Sunlight'') is a battery electric light commercial 5-door van manufactured by SAIC-GM-Wuling (SGMW) since 2024 under the Wuling Wuling may refer to: People * Xu Wuling (许武岭, born ...
, BEV


Export-only models

* Chevrolet Aveo/Sail/Optra (2023–present) * Chevrolet Captiva (2018–present), rebadged
Baojun 530 The Baojun 530 () is a two- or three-row compact crossover SUV produced by SAIC-GM-Wuling, SAIC-GM-Wuling (SGMW) through the Baojun brand. Unveiled at the Auto Guangzhou 2017, Baojun 530 took design cues from the smaller Baojun 510, 510 and is a ...
* Chevrolet Captiva EV (2025–present), rebadged Wuling Starlight S * Chevrolet Groove (2020–present), rebadged
Baojun 510 The Baojun 510 () is a subcompact crossover SUV produced by SAIC-GM-Wuling through the Baojun brand. Overview The 510 debuted at the 2016 Guangzhou Auto Show with the official Chinese market launch in 2017. The car is positioned under the 5 ...
* Chevrolet N300/Move (2010–present), rebadged Wuling Rongguang * Chevrolet N400/Tornado Van (2019–present), rebadged Wuling Hongguang V * Chevrolet Spark EUV (2025–present), rebadged Baojun Yep Plus


Baojun

Baojun is a car brand owned by SGMW. It is an upmarket alternative to the Wuling brand. File:2023 Baojun Yep.jpg, Yep File:Baojun Yueye (Yep) Plus 01 China 2024-03-22.jpg, Yep Plus File:Baojun E300 20210208.jpg, Kiwi EV File:Baojun Yunduo 004.jpg, Yunduo File:Baojun Yunhai 001.jpg, Yunhai File:Baojun Xiangjing 005.jpg, Xiangjing


Operations

The company has a number of production bases in China. These include a facility in
Liuzhou Liuzhou (; , Standard Mandarin: , Liuzhou Yue dialect: International Phonetic Alphabet, iəu53 ʦəu44 is a prefecture-level city in north-central Guangxi Zhuang Autonomous Region, People's Republic of China. The prefecture's population was 4 ...
,
Guangxi Guangxi,; officially the Guangxi Zhuang Autonomous Region, is an Autonomous regions of China, autonomous region of the China, People's Republic of China, located in South China and bordering Vietnam (Hà Giang Province, Hà Giang, Cao Bằn ...
, and a plant in
Qingdao Qingdao, Mandarin: , (Qingdao Mandarin: t͡ɕʰiŋ˧˩ tɒ˥) is a prefecture-level city in the eastern Shandong Province of China. Located on China's Yellow Sea coast, Qingdao was long an important fortress. In 1897, the city was ceded to G ...
, which it had purchased in 2007.


Overseas operations

In 2010, GM and SAIC established an equally-owned joint venture,
General Motors India General Motors India Private Limited was a subsidiary of General Motors for its operations in India. General Motors had 93% stake in this partnership and the remaining 7% was held by SAIC. It was the 5th largest automobile manufacturing company ...
, which assembled some SGMW products to India until General Motors stopped selling cars in India at the end of 2017. On August 20, 2015, SGMW established PT SGMW Motor Indonesia (Wuling Motors), which laid the first stone of a new manufacturing facility in
Cikarang Cikarang is a large industrial, commercial and residential town which includes the administrative headquarters of Bekasi Regency, West Java, Indonesia. The biggest industrial estate in Southeast Asia Southeast Asia is the geographical Unite ...
,
West Java West Java (, ) is an Indonesian Provinces of Indonesia, province on the western part of the island of Java, with its provincial capital in Bandung. West Java is bordered by the province of Banten and the country's capital region of Jakarta to t ...
,
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
. The facility spans 600,000 square meters, set aside for the production and manufacture of motor vehicles in Indonesia and to set up an export base for Southeast Asia. The investment of the project is around US$700 million. At peak capacity, the plant is expected to produce up to 150,000 vehicles in a year and estimated to create estimated 3,000 jobs. On July 11, 2017, the facility starts its operations for mass production. The first product under the brand Wuling Motors for Indonesian market is
Wuling Hongguang S1 The Wuling Hongguang S1 () is a compact MPV manufactured by SAIC-GM-Wuling between 2015 and 2017 in China, and since 2017 in Indonesia as the Wuling Confero. A commercial van version was introduced in Indonesia in 2018 as the Wuling Formo and ...
, renamed as the Wuling Confero. In 2018, SGMW Indonesia launched
Baojun 730 The Baojun 730 () is a minivan produced by SAIC-GM-Wuling through the Baojun brand. The 730 was launched at the 2014 Auto China and developed at the SAIC-GM-Wuling Chinese joint venture specifically for the Chinese market. Baojun sold 250,000 u ...
as the Wuling Cortez. In 2019, SGMW Indonesia introduced
Baojun 530 The Baojun 530 () is a two- or three-row compact crossover SUV produced by SAIC-GM-Wuling, SAIC-GM-Wuling (SGMW) through the Baojun brand. Unveiled at the Auto Guangzhou 2017, Baojun 530 took design cues from the smaller Baojun 510, 510 and is a ...
, renamed as Wuling Almaz as their first SUV.


Export

In 2009, Wuling began to export its small commercial vehicles to South America, the Middle East, and North Africa where they are sold under the
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
brand. The first such vehicles were sent to Peru in July 2009. In 2014, SGMW started exporting the Baojun 610 to
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
(as knock-down kits) and
Algeria Algeria, officially the People's Democratic Republic of Algeria, is a country in the Maghreb region of North Africa. It is bordered to Algeria–Tunisia border, the northeast by Tunisia; to Algeria–Libya border, the east by Libya; to Alger ...
as the Chevrolet Optra. SGMW started exporting SUVs to Middle East and Latin America such as the Baojun 530 as the Chevrolet Captiva since 2019, followed by the Baojun 510 as the Chevrolet Groove since 2020. Wuling mini-trucks were exported in limited numbers to the United States from 2004 to 2005. SGMW USA, a Cobra Motors company, imported and distributed the vehicles. Those trucks were limited to off-road use (i.e. private property), and were primarily marketed as industrial and commercial vehicles.


Sales


See also

*
SAIC-GM SAIC General Motors Corporation Limited (commonly known as SAIC-GM; ) is a joint venture between General Motors Company and SAIC Motor. The company was founded in 1997 as Shanghai General Motors Company Ltd or Shanghai GM (). Headquartered in Sh ...
*
Wuling Motors Wuling Motor Holdings., Ltd, (doing business as Wuling Motors; ) is a Chinese manufacturer of automobiles, subsidiary of Guangxi Automotive Group. The company produce engines, and special purpose vehicles, namely mini electric cars, people move ...
*
Automobile manufacturers and brands of China There are currently about 150 active brands in the Chinese automobile market. Among them are 97 Chinese domestic brands and 43 joint venture (JV) brands. Before 2010, the traditional "Big Four" refers to the four major state-owned car manufacturers ...
*
List of automobile manufacturers of China There are hundreds of automobile manufacturers operating in China, the country with the largest automotive industry in the world. It includes state-owned manufacturers, privately owned manufacturers, foreign manufacturers, and joint ventures betw ...


References


External links

*
Introduction from GM China homepage
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