Sexed Up
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Sexed up refers to making something more sexually attractive. Since 2003 it has been used in the sense of making something more attractive than it really is by selective presentation; a modern update to the phrase " hyped up". One variant of "sexed up" is "sex it up". The implication is that no actual lying is taking place, but that
spin Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...
is being placed on certain parts of the message.


History

The phrase gained currency in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
on 29 May 2003, when BBC defence correspondent
Andrew Gilligan Andrew Paul Gilligan (born 22 November 1968) is a British policy adviser and ex-journalist. He served as a special adviser to Prime Minister Rishi Sunak, having previously worked as a transport adviser to Boris Johnson both as Mayor of London ...
filed a report for
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
's ''Today'' programme in which he stated that an unnamed source, a senior British official, had told him that the
September Dossier ''Iraq's Weapons of Mass Destruction: The Assessment of the British Government'', also known as the ''September Dossier'', was a document published by the British government on 24 September 2002. Parliament was recalled on the same day to dis ...
had been "sexed up", and that the intelligence agencies were concerned about some highly dubious information contained within it—specifically the claim that
Saddam Hussein Saddam Hussein (28 April 1937 – 30 December 2006) was an Iraqi politician and revolutionary who served as the fifth president of Iraq from 1979 until Saddam Hussein statue destruction, his overthrow in 2003 during the 2003 invasion of Ira ...
could deploy weapons of mass destruction within 45 minutes of an order. The dubious information was used to make a case for urgent action and to justify the war with Iraq.


Usage

*"One event in particular sours many freshman orientations: sexed-up sex-ed." *"Some things remain the same, but critics all say that the show was 'sexed up' by the CW for today's audiences." *In ''
The God Delusion ''The God Delusion'' is a 2006 book by British evolutionary biologist and ethologist Richard Dawkins. In ''The God Delusion'', Dawkins contends that a supernatural creator, God, almost certainly does not exist, and that belief in a personal ...
'',
Richard Dawkins Richard Dawkins (born 26 March 1941) is a British evolutionary biology, evolutionary biologist, zoologist, science communicator and author. He is an Oxford fellow, emeritus fellow of New College, Oxford, and was Simonyi Professor for the Publ ...
states that
pantheism Pantheism can refer to a number of philosophical and religious beliefs, such as the belief that the universe is God, or panentheism, the belief in a non-corporeal divine intelligence or God out of which the universe arisesAnn Thomson; Bodies ...
is "sexed up
atheism Atheism, in the broadest sense, is an absence of belief in the Existence of God, existence of Deity, deities. Less broadly, atheism is a rejection of the belief that any deities exist. In an even narrower sense, atheism is specifically the ...
" while "
deism Deism ( or ; derived from the Latin term '' deus'', meaning "god") is the philosophical position and rationalistic theology that generally rejects revelation as a source of divine knowledge and asserts that empirical reason and observation ...
is watered-down
theism Theism is broadly defined as the belief in the existence of at least one deity. In common parlance, or when contrasted with '' deism'', the term often describes the philosophical conception of God that is found in classical theism—or the co ...
".


In music

*" Sexed Up" is a single released in 2003 by
Robbie Williams Robert Peter Williams (born 13 February 1974) is an English singer and songwriter. He found fame as a member of the pop group Take That from 1990 to 1995, launching a solo career in 1996. His debut studio album, ''Life thru a Lens'', was re ...
.


See also

*
Cognitive distortion A cognitive distortion is a thought that causes a person to perceive reality inaccurately due to being exaggerated or irrational. Cognitive distortions are involved in the onset or perpetuation of psychopathological states, such as depression a ...
*
Exaggeration Exaggeration is the representation of something as more extreme or dramatic than it is, intentionally or unintentionally. It can be a rhetorical device or figure of speech, used to evoke strong feelings or to create a strong impression. Ampl ...
*
Hutton inquiry The Hutton Inquiry was a 2003 judicial inquiry in the UK chaired by Brian Hutton, Baron Hutton, Lord Hutton, who was appointed by the Labour Party (UK), Labour government to investigate the controversial circumstances surrounding the death of Dav ...
*
September Dossier ''Iraq's Weapons of Mass Destruction: The Assessment of the British Government'', also known as the ''September Dossier'', was a document published by the British government on 24 September 2002. Parliament was recalled on the same day to dis ...
, the "sexed up" statements leading to the war in Iraq


References

{{reflist


Further reading

* Anabila, P., Tagoe, C., & Asare, S. (2015)
Consumer perception of sex appeal advertising: A high context cultural perspective. IUP Journal of Marketing Management, 14(4), 34–55. ''(Registration required)'' * Chang, C., & Tseng, C. (2013). Can sex sell bread? International Journal of Advertising, 32(4), 559–585. doi:10.2501/IJA-32-4-559-585 * Eisend, M., Plagemann, J., & Sollwedel, J. (2014). Gender roles and humor in advertising: The occurrence of stereotyping in humorous and nonhumorous Advertising and Its Consequences for Advertising Effectiveness. Journal of Advertising, 43(3), 256–273. doi:10.1080/00913367.2013.857621 * Fraser, K,. & Taylor, E. 2012. Pretty as a picture: A study of the effects of idealised imagery in advertising on the well-being of young women. * Lull, R. B., & Bushman, B. J. (2015)
Do sex and violence sell
Psychological Bulletin, 141(5), 1022–1048. doi:10.1037/bul0000018 * Reichert, T. (2002)
Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising
Annual Review of Sex Research, 13(1), 241-. Public relations
Public relations terminology English phrases