Sevin Rosen Funds
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Sevin Rosen Funds (SRF) is a Texas-based
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
firm credited with pioneering the
personal computing A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as word processing, internet browsing, email, multimedia playback, and gaming. Personal computers ar ...
revolution in the 1980s and also venture investing in
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
. It was established in 1981 by L. J. Sevin, a former
Texas Instruments Texas Instruments Incorporated (TI) is an American multinational semiconductor company headquartered in Dallas, Texas. It is one of the top 10 semiconductor companies worldwide based on sales volume. The company's focus is on developing analog ...
engineer, and Ben Rosen, and was one of the leading investors on the US West Coast.


Investments

Before starting Sevin Rosen, Ben Rosen had been a technology analyst at
Morgan Stanley Morgan Stanley is an American multinational investment bank and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in 42 countries and more than 80,000 employees, the firm's clients in ...
, whose conflict of interest rules prevented him from investing in the companies he was evangelizing, such as Apple. After leaving
Morgan Stanley Morgan Stanley is an American multinational investment bank and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in 42 countries and more than 80,000 employees, the firm's clients in ...
, he started investing; most successfully a $20,000 stake in
VisiCorp VisiCorp, originally Personal Software, was an early personal computer software publisher. Its most famous products were Microchess, Visi On and VisiCalc. History Personal Software was founded in 1977 by Dan Fylstra. In 1978, it merged with ...
, the inventor of the spreadsheet. He later sold his
VisiCorp VisiCorp, originally Personal Software, was an early personal computer software publisher. Its most famous products were Microchess, Visi On and VisiCalc. History Personal Software was founded in 1977 by Dan Fylstra. In 1978, it merged with ...
stock for $800,000, eight months after Sevin Rosen invested in Lotus, the competitor that destroyed
VisiCalc VisiCalc ("visible calculator") is the first spreadsheet computer program for personal computers, originally released for the Apple II by VisiCorp on October 17, 1979. It is considered the killer application for the Apple II, turning the microco ...
. In 1980, he teamed up with L. J. Sevin, who had co-founded the
Mostek Mostek Corporation was a semiconductor integrated circuit manufacturer, founded in 1969 by L. J. Sevin, Louay E. Sharif, Richard L. Petritz and other ex-employees of Texas Instruments. At its peak in the late 1970s, Mostek held an 85% market sh ...
semiconductor company and sold it for $345 million. First, the pair attempted to start a new semiconductor company, and when that didn't work out, they raised $25 million for SRF's first two venture funds with help from Thomas Unterberg. Those first two funds generated annual compounded return on investment of 75% for the few years, thanks primarily to early investments in
Compaq Compaq Computer Corporation was an American information technology, information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced some of the first IBM PC compati ...
and Lotus. Jon Bayless joined the firm in 1981, and several of the subsequent funds included his name. Since 1995, the firm invested in 542 ventures and created billions of dollars for its investors. Investments include Alder Biopharmaceuticals, Capstone Turbine,
Ciena Ciena Corporation is an American optical networking systems and software company based in Hanover, Maryland. The company has been described as a vital player in optical connectivity. The company reported revenues of $4 billion and more than 8,50 ...
, Citrix Systems,
Compaq Compaq Computer Corporation was an American information technology, information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced some of the first IBM PC compati ...
,
Cyrix Cyrix Corporation was a microprocessor developer that was founded in 1988 in Richardson, Texas, as a specialist supplier of floating point units for 286 and 386 microprocessors. The company was founded by Tom Brightman and Jerry Rogers. Ter ...
, Cytokinetics,
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
, NetLogic Microsystems,
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
,
MetaCarta MetaCarta is a software company that developed one of the first search engines to use a map to find unstructured data, unstructured documents. The product uses natural language processing to georeference text for customers in Defense industry, de ...
,
Splunk Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a web-style interface. Its software helps capture, index and correlate re ...
,
Cypress Semiconductor Cypress Semiconductor Corporation was an American semiconductor design and manufacturing company. It offered NOR flash memories, F-RAM and SRAM Traveo microcontrollers, PSoCs, PMICs, capacitive touch-sensing controllers, Wireless BLE Bluet ...
, Ciena Corporation, Vitesse Semiconductor, Slacker, Wayport, XenSource, YouSendIt. As of April 2003, the firm had raised eight funds and reported having nine general partners, thirty-five employees, offices in
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
and
Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...
, and $1.6 billion under management with more than $1 billion invested. The firm continued to focus on semiconductors, software, and telecommunications and mentioned Westbridge Technology, NetLogic Microsystems, and Cicada Semiconductor as examples. Steve Domenik said, "we look for echnologiesthat are a little harder," take longer to start up, and have less clear focus. "We take a lot of technical risk," Domenik said, and prefer to be the first investors in a company.


Controversy: Funds IX & X

SRF raised $305 million in its Fund IX in 2004. At the time of raising Fund IX, John Jaggers said, "We believe that limiting investment in venture capital over the next few years, both at the portfolio company level and at the fund level, will be critical to generating superior returns for the venture industry. Our firm is very concerned that there continues to be far too much capital in the venture industry..." By October 2006, it had invested less than 20% of Fund IX, and took the unprecedented step of returning more than $200 million in commitments to the Fund X that it had been raising. In October 2006, SRF's partner Steve Dow made a statement to the
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
, "The traditional venture model seems to us to be broken," that sparked intense discussion throughout the venture industry about whether too much money was chasing too few deals. While some agreed, others asserted that SRF had failed to adapt to changing markets. At the time, other firms said SRF had failed to adapt to changing markets and pointed out that none of its partners were under 40. In 2008, the firm’s California-based partners Steve Dow, Nick Sturiale, John Oxaal and Steve Domenik split from their Dallas partners were listed on the firm’s website as "partners emeriti." As of 2014, the
Boston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes ''The Business Journals'', which contains local business news for 44 markets in the United States with each market ...
reported that Jon Bayless "hopes to raise up to $150 million for what would be Sevin Rosen’s first new fund in eight years." By 2018, the firm's website listed eleven people, six of whom have either retired or joined or launched other VC funds, including Workhorse Capital Ignition Capital, and CIC Partners. A few of the partners still list SRF as "present" on LinkedIn profiles. However, even lists a second fund called Bayless Capital above SRF.


Offices

Sevin Rosen's Dallas office on the 16th floor of Two Galleria Tower was a hotspot for startups and investors. It leased space to other VC firms and had the largest concentration of venture capital firms in the region until Sevin Rosen downsized and moved out in late 2009. The fund shut down its
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
office in
Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...
in 2008.


Community

The company founded and funded an award that gives recognition to "innovative technical achievement with potential for entrepreneurial success" at Berkeley and a grant for "membership in Austin Technology Incubator."


References

{{Private equity and venture capital Financial services companies established in 1981 Venture capital firms of the United States American companies established in 1981