Seventeen (Japanese Magazine)
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is a quarterly Japanese fashion magazine aimed at female teenagers. The magazine is published by
Shueisha is a Japanese publishing company headquartered in Chiyoda, Tokyo, Japan. Shueisha is the largest publishing company in Japan. It was established in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The ...
and was originally launched in 1967 (based on the American '' Seventeen''), in 1987 it became ''SEVENTEEN'' And in 2008 ''Seventeen''. Since the late 1990s, ''Seventeen'' has been the highest-selling teenage fashion magazine in Japan, and has featured its exclusive teenage models as ''ST-Mo'' (STモ - Seventeen Model).Hatena Dictionary
/ref> ''Seventeen'' is very sought after among models (teenage models) because being featured on the magazine especially on its cover and certain pages, strongly helps them to get high-quality endorsements and prestigious contracts. Well-known former ''Seventeen'' models include Megumi Asaoka, Keiko Kitagawa, Nana Eikura, Mirei Kiritani, Rie Miyazawa,
Anna Tsuchiya is a Japanese singer, actress and semi-retired model. Since 2005, she is primarily known as a singer.Oricon p ...
, Hinano Yoshikawa, and Emi Suzuki.


Controversy

From 2005 to 2007, Seventeen fired all its "mixed-race" models, in this case, of Eurasian ancestry, who had modeled for the magazine and usually been considered to be overweight models. It was described as the "moggy zero movement" (or the "lard purge", "lard-free") by critical third parties, critics and some journals such as '' Weekly Gendai'' (June 4, 2007). After this, the sales of the magazine significantly began to surge. ''Weekly Gendai'' pointed out that ''Seventeen''s "radicality" had escalated since around 2005, because of the strong influence of the now-defunct lifestyle magazine '' Burst''. Burst, having originally been an indie accessory magazine created by Nishijin stylists from Higashiyama,
Kyoto Kyoto ( or ; Japanese language, Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in the Kansai region of Japan's largest and most populous island of Honshu. , the city had a population of 1.46 million, making it t ...
and known for its radicality and aggressiveness, featured many female models and most of the female models who were featured by the magazine became millionaires. Soon after the magazine stopped publication, Seventeen hired at least three former Burst editors as prominent staffs. On the editorial of ''Weekly Gendai'' (June 4, 2007), Tetsuya Miyazaki described Seventeen as the "flaming pastel-colored magazine being taken over by the ghost of Burst", and he pointed out that many "characteristic phrases" of Burst have appeared in Seventeen, especially as its headlines, since around 2005.


References

Fashion magazines published in Japan Women's magazines published in Japan Teen magazines published in Japan Magazines established in 1967 1967 establishments in Japan Monthly magazines published in Japan Shueisha magazines Weekly magazines published in Japan Magazines published in Tokyo {{Japanese fashion magazines