Semyorka, or 7TV () was a Russian federal
television channel, owned by UTH Russia. The channel was launched on 17 September 2001 as a national television channel.
Between 2010/11 season,
sponsored the channel.
Originally, 7TV broadcast sports. From March to August 2011, it says the channel said that it was under "reconstruction" before being rebranded. The channel used to broadcast a wide variety of TV programs related to entertainment, series and movies. As of March 1, 2011, 7TV rebranded itself as "SevenTV" with their new slogan, "entertained benefit". The headquarters for the channel were located on the 3rd floor of the shopping centre on the
Varshavskoye Highway
Varshavskoye Highway (, literally ''Warsaw Highway'') is a major street in Moscow, Russia, continued beyond the city limit at Moscow Ring Road into Moscow Oblast as a backup route for M2 highway, a major trunk road
A trunk road is a major ...
in Moscow. According to TNS, in the third quarter of 2010 the average viewership for the category "18-54 years old", increased to 1.5% compared to the rating of 0.2% in 2009.
Despite those ratings increases, the channel was shut down on December 31, 2011. It was replaced with the Russian version of
Disney Channel
Disney Channel is an American pay television television channel, channel that serves as the flagship (broadcasting), flagship property of Disney Branded Television, a unit of the Disney Entertainment business segment of the Walt Disney Company ...
on same day. The final program aired on the channel was the 1973 film
''Three Gifts for Cinderella''.
References
External links
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{{Television in Russia
Defunct television channels in Russia
Television channels and stations established in 2000
Television channels and stations disestablished in 2011
2001 establishments in Russia
2011 disestablishments in Russia
Mass media in Moscow