Service Industries Limited,

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Servis, is a Pakistani shoes and tire manufacturer which is based in

Lahore Lahore ( ; ; ) is the capital and largest city of the Administrative units of Pakistan, Pakistani province of Punjab, Pakistan, Punjab. It is the List of cities in Pakistan by population, second-largest city in Pakistan, after Karachi, and ...

, Pakistan. Service factories are located in the Pakistani cities of Gujrat,

Muridke Muridke (Punjabi language, Punjabi / ), is a city and headquarters of Muridke Tehsil of Sheikhupura District in Punjab Pakistan, Punjab, Pakistan. It is the List of most populous cities in Pakistan, 37th largest city of Pakistan by population. M ...

, Nooriabad,

Raiwind Raiwind ( Punjabi & ) is a town located within union council 149 (Dholanwal) in Allama Iqbal Town of Lahore, Punjab, Pakistan. The town serves as the headquarters of Tablighi Jamaat and hosts the annual Raiwind Markaz Ijtema. Raiwind is also ...

Negombo Negombo (, ), also known as Punchi Romaya (Little Rome), is a major city in Sri Lanka, situated on the west coast and at the mouth of the Negombo Lagoon, in the Western Province, Sri Lanka, Western Province, from Colombo via the E03 expressway ...

Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...

. The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.Servis Group incorporating wholly-owned subsidiary company
Business Recorder (newspaper), Published 17 October 2015, Retrieved 8 May 2019

History

Service Industries Limited (SIL) was founded in 1941 by a group of college friends, namely Chaudhry Nazar Mohammad,

Chaudhry Muhammad Hussain Chaudhry Muhammad Hussain was a Pakistani industrialist and cricket administrator who served as the Chairman of the Pakistan Cricket Board The Pakistan Cricket Board (PCB), formerly known as Board of Control for Cricket in Pakistan (BCCP), ...

, and Chaudhry Mohammad Saeed. It initially produced

handbag A handbag, commonly known as a purse in North American English, is a handled medium-to-large bag used to carry personal items. It has also been called a pocketbook in parts of the U.S. Terminology The term "purse" originally referred to a smal ...

s and sports goods. During

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

, Service supplied

boot A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...

s to the

British Indian Army The Indian Army was the force of British Raj, British India, until Indian Independence Act 1947, national independence in 1947. Formed in 1895 by uniting the three Presidency armies, it was responsible for the defence of both British India and ...

. In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore. In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory. From the 1960s to the 1980s, Service diversified its product portfolio to include

textile Textile is an Hyponymy and hypernymy, umbrella term that includes various Fiber, fiber-based materials, including fibers, yarns, Staple (textiles)#Filament fiber, filaments, Thread (yarn), threads, and different types of #Fabric, fabric. ...

s, motorcycle tires, and gas masks. In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan. By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan. In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO. Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth. During this period, SSC also made changes in its managerial practices and product offerings.

Subsidiaries

* Service RetailCompetition in shoe market is heating up
Business Recorder, Published 31 March 2017, Retrieved 8 May 2019 * Servis Tyres * Service Industries Capital * SIL Gulf FZE * Dongguan Service Global * Service Global Footwear (79.43%) * Service Long March Tyres (32.09%)

Footwear brands

* Servis * Cheetah, sport shoes * Don Carlos, men's formal footwear * Shoe Planet, high fashion brand shoes * Liza, shoes for women * Lark and Finch shoes * Calza, shoes for men * T.Z, shoes for kids * Klara Shoes * Ndure

References

External links

* {{DEFAULTSORT:Servis Group Shoe companies of Pakistan Manufacturing companies based in Lahore Manufacturing companies established in 1941 1941 establishments in British India 1970s initial public offerings Companies listed on the Pakistan Stock Exchange Companies in the KSE 100 Index

History

Subsidiaries

Footwear brands

See also

References

External links