
Serving suggestion is a
disclaimer
A disclaimer is generally any statement intended to specify or delimit the scope of rights and obligations that may be exercised and enforced by parties in a legally recognized relationship. In contrast to other terms for legally operative langua ...
used on
food packaging
Food packaging is a packaging system specifically designed for food and represents one of the most important aspects among the processes involved in the food industry, as it provides protection from chemical, biological and physical alteration ...
. The phrase is used as legal
fine print
Fine print, small print, or mouseprint is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service. The larger print that is us ...
with a picture of the product. The picture attempts to portray the manufacturer's food in the most favorable or appetizing way possible, sometimes including other foods that the package does not contain. For example, the labeling on a box of
cereal
A cereal is any grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, germ, and bran. Cereal grain crops are grown in greater quantities and provide more foo ...
may feature a picture of a cereal bowl filled with that cereal, milk and a fruit
garnish, a cream cheese pack may feature a
bagel
A bagel ( yi, בײגל, translit=beygl; pl, bajgiel; also spelled beigel) is a bread roll originating in the History of Jews in Poland, Jewish communities of Poland. It is traditionally shaped by hand into a roughly hand-sized ring from yeaste ...
with that cream cheese on it, or a jar of
mustard may picture a
hot dog
A hot dog (uncommonly spelled hotdog) is a food consisting of a grilled or steamed sausage served in the slit of a partially sliced bun. The term hot dog can refer to the sausage itself. The sausage used is a wiener ( Vienna sausage) or a f ...
in a bun with mustard on it. The serving suggestion may portray the
serving size
A serving size or portion size is the amount of a food or drink that is generally served.
A distinction is made between a portion size as determined by an external agent, such as a food manufacturer, chef, or restaurant, and a 'self selected p ...
of the food used, but just as often a much larger serving is shown as part of the
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
of the item. As a disclaimer a serving suggestion also serves to remove any legal obligation on the part of the manufacturer to provide the other items pictured with their product.
When used with a
cooking recipe, it is a recommendation from the author as a way to serve the dish.
External links
*
Food industry
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