Serializer.net was a
webcomic
Webcomics (also known as online comics or Internet comics) are comics published on the internet, such as on a website or a mobile app. While many webcomics are published exclusively online, others are also published in magazines, newspapers, or ...
subscription service
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a Product (business), product or Service (business), service. The model Publication by subscription, was pioneer ...
and
artist collective
An artist collective or art group or artist group is an initiative that is the result of a group of artists working together, usually under their own management, towards shared aims. The aims of an artist collective can include almost anything t ...
published by
Joey Manley and edited by
Tom Hart and
Eric Millikin
Eric Millikin is an American contemporary art, artist and Activism, activist based in Detroit, Michigan, and Richmond, Virginia. He is known for his work in artificial intelligence art, Virtual art, augmented and virtual reality art, conceptual a ...
that existed from 2002 to 2013. Designed to showcase artistic
alternative webcomics using the unique nature of the medium, the works on Serializer.net were described by critics as "
high art
In a society, high culture encompasses cultural objects of aesthetic value that a society collectively esteems as exemplary works of art, as well as the literature, music, history, and philosophy a society considers representative of its cultur ...
" and "
avant-garde
In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...
". The project became mostly inactive in 2007 and closed alongside Manley's other websites in 2013.
Concept

Just prior to Serializer's launch in 2002, webcomics publisher Joey Manley described the site to
''Wired'' as a showcase for
alternative webcomics "designed to provoke thought, to challenge assumptions and exercise the aesthetic sense." Manley stated that he wanted the artists on Serializer to "do everything and anything that the best novelists, the best filmmakers, the best poets and painters are able to do and, because of the unique nature of the form, to do some things that those artists, working in those other forms, can't do." When the site launched, the most recent webcomic pages and strips were free, and the website's archives were available for a subscription fee of $2.95
USD
The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...
per month.
This subscription model was revolutionary at the time, and was one of the first profitable subscription models for webcomics. A few webcomics on Serializer were also available for direct purchase via the
BitPass micropayments
A micropayment is a financial transaction involving a very small sum of money and usually one that occurs online. A number of micropayment systems were proposed and developed in the mid-to-late 1990s, all of which were ultimately unsuccessful. A s ...
system.
Some of Serializer's comics used award-winning
infinite canvas
The infinite canvas is the feeling of available space for a webcomic on the World Wide Web relative to paper. The term was introduced by Scott McCloud in his 2000 book ''Reinventing Comics'', which supposes a web page can grow as large as needed. ...
techniques, using the potentially limitless space available on the web to create comics that would be impossible to fit on standard print comics pages.
In 2004, Hart noted that Serializer.net excited him specifically as an online venture, and that he was not interested in whether any of the works on it would wind up in print.
History
Joey Manley and Tom Hart launched Serializer.net on October 1, 2002. It was the first expansion of the
Modern Tales
Modern Tales was a webcomics publisher active from 2002 to 2012, best known for being one of the first profitable subscription models for digital content. Joey Manley was the website's publisher and original editor. The site featured a roster o ...
family of webcomic subscription services. In 2003, ''
The Detroit News
''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan
Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United S ...
'' reported Serializer.net was publishing work by 25 independent cartoonists.
In 2004, several Serializer artists' comics were included in the "Modern Tales’ 2003 Yearbook, Tallscreen Edition,” a 130-page full-color printed book of comics originally from the Modern Tales family of websites.
Serializer.net went down due to a server crash in 2006, but relaunched later that year with a new roster of around twenty artists and with
Eric Millikin
Eric Millikin is an American contemporary art, artist and Activism, activist based in Detroit, Michigan, and Richmond, Virginia. He is known for his work in artificial intelligence art, Virtual art, augmented and virtual reality art, conceptual a ...
, one of the website's original artists, as editor.
Activity on Serializer mostly died down in 2007, as Manley was merging the Modern Tales family of websites into a new comics-oriented
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
and publishing platform called
ComicSpace. The collective Modern Tales family closed down in April 2013, and Manley died of
pneumonia
Pneumonia is an Inflammation, inflammatory condition of the lung primarily affecting the small air sacs known as Pulmonary alveolus, alveoli. Symptoms typically include some combination of Cough#Classification, productive or dry cough, ches ...
later that year.
Webcomics
Serializer.net launched with a webcomic collaboration between Hart and
Shaenon K. Garrity titled ''Trunktown'', as well as ''
The Salon'' by
Nick Bertozzi
Nick Bertozzi (born May 26, 1970) is an American comic book writer and artist, as well as a commercial illustrator and teacher of cartooning. His series ''Rubber Necker'' from Alternative Comics won the 2003 Harvey Awards for best new talent an ...
, ''Half Empty'' by
Derek Kirk, and the long-running ''Few and Far Between'' by Joda Thayer.
[ Some other webcomics published by Serializer included:
*]Matt Bors
Matt Bors (born 1983) is a nationally syndicated American editorial cartoonist and editor of online comics publication The Nib. Formerly the comics journalism editor for Cartoon Movement, he was a finalist for the Pulitzer Prize for Editorial Ca ...
' ''Idiot Box''[
* Joey Comeau and Emily Horne's '']A Softer World
''A Softer World'' is a webcomic by the writer Joey Comeau and artist Emily Horne, both Canadians. It was first published online on 7 February 2003 and was released three times a week until its end in June 2015. Before starting the website in 2 ...
''
* Matt Feazell's ''Cynicalman, America's Laid-Off Superhero''[
*]Renée French
Renée French (born 1963) is an American comics writer and illustrator and, under the pen name Rainy Dohaney, a children's literature, children's book author, and exhibiting artist.
Her work is characterized by her "obsessive-looking and highly ...
's ''Micrographica''[
*]Eric Millikin
Eric Millikin is an American contemporary art, artist and Activism, activist based in Detroit, Michigan, and Richmond, Virginia. He is known for his work in artificial intelligence art, Virtual art, augmented and virtual reality art, conceptual a ...
's ''Fetus-X''[
*]Ryan North
Ryan North (born October 20, 1980) is a Canadian writer and computer programmer.
He is the creator and author of ''Dinosaur Comics'', and has written for the comic series of ''Adventure Time'' and Marvel Comics' '' The Unbeatable Squirrel Girl'' ...
's ''Dinosaur Comics
''Dinosaur Comics'' is a constrained webcomic by Canadian writer Ryan North. It is also known as "Qwantz", after the site's domain name, "qwantz.com". The first comic was posted on February 1, 2003, although there were earlier prototypes. ''Din ...
''[
* Jen Sorensen's ''Slowpoke''][
*]Spike Trotman
Charlie Spike Trotman, also known as C. Spike Trotman (born November 18, 1978), is an American cartoonist and publisher known for creating the long-running web comic '' Templar, Arizona'', and for publishing the ''Smut Peddler'' anthologies of w ...
's '' Templar, Arizona''[
* Drew Weing's ''Pup''][
]
Reception
''The Sunday Times
''The Sunday Times'' is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of N ...
'' described Serializer as "high-art," and ''The Sydney Morning Herald
''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...
'' considered the webcomics on Serializer to be avant-garde
In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...
. ''Publishers Weekly
''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of ...
'' called Serializer.net artists such as Brian Sendelbach, Glenn Dakin, Greg Stump, and Nick Bertozzi
Nick Bertozzi (born May 26, 1970) is an American comic book writer and artist, as well as a commercial illustrator and teacher of cartooning. His series ''Rubber Necker'' from Alternative Comics won the 2003 Harvey Awards for best new talent an ...
as "art comics favorites."
References
External links
Official website
archived using the Wayback Machine
The Wayback Machine is a digital archive of the World Wide Web founded by Internet Archive, an American nonprofit organization based in San Francisco, California. Launched for public access in 2001, the service allows users to go "back in ...
{{Joey Manley
American artist groups and collectives
Defunct websites
Webcomic syndicates
Internet properties established in 2002
Internet properties disestablished in 2013