Sergio Bucher Rodriguez (born November 1963) is a dual-nationality Spanish/Swiss businessman. He became the chief executive of

Debenhams Debenhams plc was a British department store chain that operated in the United Kingdom, Ireland and Denmark, as well as franchised locations across Europe and the Asia Pacific. The company was founded in 1778 as a single store in London and gr ...

in October 2016, succeeding Michael Sharp. He stepped down in 2019 as the business was taken over by lenders. He currently serves as Member of the executive board for the Otto Group and Non-executive director for Namshi.com in Dubai.

Early life

He is half Spanish and half-Swiss. He studied Applied Mathematics Engineering at the

École Polytechnique Fédérale de Lausanne The École Polytechnique Fédérale de Lausanne (, EPFL) is a public university, public research university in Lausanne, Switzerland, founded in 1969 with the mission to "train talented engineers in Switzerland". Like its sister institution E ...

Career

From 1987 to 1997 he worked for

DuPont Dupont, DuPont, Du Pont, duPont, or du Pont may refer to: People * Dupont (surname) Dupont, also spelled as DuPont, duPont, Du Pont, or du Pont is a French surname meaning "of the bridge", historically indicating that the holder of the surname re ...

. He worked from 1998 to 2000 at Grupo Cortefiel in Spain, then from 2000 to 2003 at

Inditex Industria de Diseño Textil, S.A. (Inditex; , ; ) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. The largest fast fashion group in the world, it operates over 7,200 stores in 93 markets worldwide. The compa ...

in Spain where he founded Inditex's lingerie chain

Oysho Oysho is a fashion chain specialising in sport and leisure, founded in 2001. Its headquarters are in Tordera (Barcelona). Oysho is part of the Inditex group and operates in more than 50 countries, with a network of 433 physical stores and an online ...

. From 2004 to 2008 he was general manager for Retail at

Nike, Inc. Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...

for

EMEA Europe, the Middle East and Africa, commonly known by its acronym EMEA among the North American business spheres, is a geographical region used by institutions, governments and global spheres of marketing, media and business when referring to t ...

, and retail director of Spain and Portugal. He worked from 2009 to 2013 for

Puma SE Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the w ...

as general manager of global retail. From 2013 to 2016 he headed Amazon's fashion business in Europe where he centralised fashion activities and opened one of the largest digital content factories in Europe in Shoreditch (London) In May 2016, it was announced that he would become the chief executive of Debenhams in October 2016. Sergio Bucher was at the helm for three years and oversaw its collapse into administration. In February 2020, he joined the Otto Group (

Otto GmbH The Otto Group (Otto Gesellschaft mit beschränkter Haftung, GmbH & Co. KGaA) is a German retail company based in Hamburg that operates companies worldwide in the retail, e-commerce, financing, logistics and mail order sectors. In 2023, the Grou ...

) as member of the executive board for Retail and Brands where he oversees a portfolio of multichannel companies such as

Crate & Barrel Euromarket Designs Inc., doing business as Crate & Barrel (stylized as Crate&Barrel), is an international furniture and home décor retail store headquartered in Northbrook, Illinois. They employ 8200 employees across over 100 stores in the Uni ...

Freemans Freemans is a British online and catalogue multi-channel retailer headquartered in Bradford, England. Freemans offers a range of products, predominantly clothing, footwear and homewares. History The company was founded as Freemans & Co in 19 ...

Grattan plc Grattan is an English catalogue clothing retailer based in Bradford, England with 18 stores and 2 main catalogues and a number of specialty catalogues. Grattan has approximately 2,600 employees. History Grattan catalogues was founded in 1912 ...

Manufactum Manufactum GmbH & Co. KG (formerly ''Manufactum Hoof & Partner KG'') is a German retailer with nine full-sized stores in Germany and an online store that serves primarily Germany, Austria, Switzerland, and the UK. The main focus of the company are ...

or the sourcing operations of the Otto Group.

References

{{DEFAULTSORT:Bucher, Sergio 1963 births Debenhams DuPont people École Polytechnique Fédérale de Lausanne alumni Inditex Living people Nike, Inc. people Puma (brand) Swiss people of Spanish descent