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Sensaura Ltd., a division of
Creative Technology Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational electronics company mainly dealing with Audio equipment, audio technologies and products such as speakers, headphones, sound cards and other digital media. Foun ...
, was a company that provided
3D audio effect 3D audio effects are a group of sound effects that manipulate the sound produced by stereo speakers, surround-sound speakers, speaker-arrays, or headphones. This frequently involves the virtual placement of sound sources anywhere in three-dimens ...
technology for the
interactive entertainment Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, audio, and even AI-driven interactions. Over the years, interactive media has expanded across ...
industry. Sensaura technology was shipped on more than 24 million game consoles and 150 million PCs (on soundcards, motherboards and external USB audio devices). Formed in 1991, Sensaura developed a range of technologies for incorporating 3D audio into PC's and consoles.


History

Following its origin as a research project at
Thorn EMI Thorn EMI was a major British company involved in consumer electronics, music, defence and retail. Created when Thorn Electrical Industries merged with EMI in October 1979, it was listed on the London Stock Exchange and was once a constituen ...
's
Central Research Laboratories The Central Research Laboratories, often referred to as CRL, was a British research laboratory that originally belonged to the EMI Corporation. History During the period of 1927–29 EMI invested in developing a research and innovation centre tha ...
("CRL", based in Hayes, United Kingdom) in 1991, Sensaura become a supplier of 3D audio technology. By 1998, Sensaura had licensed its technology to the audio
chip Chip may refer to: Food * Chip (snack), thinly sliced and deep-fried gastro item ** Potato chips (US) or crisp (UK) * Chips (fried potato strips) (UK) or french fries (US) (common as a takeout side) * Game chips, thin chip/French fries * Choco ...
manufacturers (
ESS Technology ESS Technology Incorporated is a private manufacturer of computer multimedia products, Audio DACs and ADCs based in Fremont, California with R&D centers in Kelowna, British Columbia, Canada and Beijing, China. It was founded by Forrest Mo ...
,
Crystal Semiconductor Crystal Semiconductor Corporation was an American computer company based in Austin, Texas, and active from 1984 to the early 2000s. Founded by Michael J. Callahan and James H. Clardy, the company originally specialized in the design and manufactur ...
/
Cirrus Logic Cirrus Logic Inc. is an American fabless semiconductor company, fabless semiconductor supplier that specializes in analog, mixed-signal, and audio Digital signal processor, DSP integrated circuits (ICs). Since 1998, the company's headquarters have ...
and
Yamaha Yamaha may refer to: People * Torakusu Yamaha, a Japanese businessman and founder of the Yamaha Corporation Companies * Yamaha Corporation, a Japanese musical instrument and audio equipment manufacturer ** Yamaha Music Foundation, an organi ...
), who at that time supplied 70% of the PC audio market. Subsequent licensees included
NVIDIA Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
,
Analog Devices Analog Devices, Inc. (ADI), also known simply as Analog, is an American multinational corporation, multinational semiconductor company specializing in data conversion, signal processing, and power management technology, headquartered in Wilming ...
,
VIA Technologies VIA Technologies, Inc. () is a Taiwanese manufacturer of integrated circuits, mainly motherboard chipsets, CPUs, and memory. It was once the world's largest independent manufacturer of motherboard chipsets. As a fabless semiconductor company, ...
(expired, replaced by
QSound QSound is the original name for a positional three-dimensional (3D) sound processing algorithm made by QSound Labs that creates 3D audio effects from multiple monophonic sources and sums the outputs to two channels for presentation over regular s ...
) and C-Media Electronics. In 1993, Sensaura released a CD sampler disc 'beyond stereo...' containing four tracks; 1. Roadside 2. Railway Station 3. RAF Band 4. Falla: Final Dance from "The Three-Cornered Hat" These tracks, recorded live, were intended to illustrate what could be achieved in terms of 3D sound from a two-channel stereo set-up. Some commercial recordings followed: * Milla Jovovich, The Divine Comedy (1994) * Gustav Mahler: Symphony No. 9, Benjamin Zander, Philharmonia Orchestra (1999) The
MacRobert Award The MacRobert Award is regarded as the leading prize recognising UK innovation in engineering by corporations. The winning team receives a gold medal and a cash sum of £50,000. The annual award process begins with an invitation to companies to ...
was presented to Sensaura by the
Royal Academy of Engineering The Royal Academy of Engineering (RAEng) is the United Kingdom's national academy of engineering. The Academy was founded in June 1976 as the Fellowship of Engineering with support from Prince Philip, Duke of Edinburgh, who became the first senio ...
in 2001. Sensaura technology was shipped on more than 24 million game consoles and 150 million PCs (on soundcards, motherboards and external USB audio devices). As well as being licensed directly for the first Microsoft
Xbox Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...
hardware, the technology was also available as a
middleware Middleware is a type of computer software program that provides services to software applications beyond those available from the operating system. It can be described as "software glue". Middleware makes it easier for software developers to imple ...
product,
GameCODA GameCODA is an audio middleware product by Sensaura designed for game developers to create realistic sound environments in video games. It allows development for the following platforms: Microsoft Windows, Xbox, Xbox 360, PlayStation 2 and GameC ...
, for the
Xbox Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...
,
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October, in Europe on 24 Novembe ...
, and
GameCube The is a PowerPC-based home video game console developed and marketed by Nintendo. It was released in Japan on September 14, 2001, in North America on November 18, 2001, in Europe on May 3, 2002, and in Australia on May 17, 2002. It is the suc ...
. In 2000, Sensaura developed a spatial audio plugin for the WinAmp media player which was downloaded 18 million times. In December 2003, the Sensaura business and IP portfolio was bought by
Creative Technology Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational electronics company mainly dealing with Audio equipment, audio technologies and products such as speakers, headphones, sound cards and other digital media. Foun ...
. Sensaura continued to operate as an R&D division within Creative, however following a major reduction in staff numbers in March 2007, it ceased supplying audio technologies for PC sound cards, game consoles but focused on other product areas, including involvement with the
OpenSL ES OpenSL ES (Open Sound Library for Embedded Systems) is a royalty-free, cross-platform, hardware-accelerated, C-language audio API for 2D and 3D audio. It provides access to features such as 3D positional audio and MIDI playback. It is made f ...
standard. Following further headcount reductions in 2008, the remaining Sensaura engineers were absorbed into Creative's
3DLabs 3DLABS Inc. Ltd. was a fabless semiconductor company. It was founded by Yavuz Ahıska and Osman Kent in 1994 with headquarters in San Jose, California. It originally developed the GLINT and PERMEDIA high-end graphics processing unit, graphics chi ...
subsidiary. Prior to the acquisition of Sensaura by Creative Technology in 2003, some employees left to form Sonaptic Ltd. Licensing Sensaura's technology, Sonaptic specialized in 3D positional audio for mobile devices. In 2007,
Wolfson Microelectronics Wolfson Microelectronics plc was a microelectronics and fabless semiconductor company headquartered in Edinburgh, Scotland. It specialised in signal processing and mixed-signal integrated circuit, mixed-signal Integrated circuit, chips for the ...
acquired Sonaptic, wanting to expand their reach within the audio market.


Technology


Sensaura 3D Positional Audio (S-3DPA)

Sensaura's 3D positional audio technology was designed to build upon the industry standard Microsoft DirectSound3D API, which allowed games to have high quality audio in three dimensions. * HRTF 3D audio positioning with low CPU usage. * Virtual Ear features common HRTF profiles (libraries) that can be selected by the end-user. * Digital Ear is a process of tuning HRTF filter libraries to the individual's ear shape by creating a CAD model with physical implementation. * MacroFX simulates 'near-field proximity effects' when objects move very close to the listener. * ZoomFX to simulate sounds of a specific size instead of a point source.


3D speaker technology

By using MultiDrive 5.1 and XTC cross-talk cancellation, Sensaura's 3D speaker technology can create accurate 3D audio within a normal 5.1 surround sound system. * XTC cross-talk cancellation for 3D from speakers (as opposed to from headphones). * Independent HRTF calculation for surround speakers to give full 3D audio from 5.1 * MultiDrive 5.1 integrates front and rear sound hemispheres on 5.1 speaker setups. *MultiDrive simulates 3D sound on 4 speaker setups


gameCODA (audio middleware)

For more information, see
gameCODA GameCODA is an audio middleware product by Sensaura designed for game developers to create realistic sound environments in video games. It allows development for the following platforms: Microsoft Windows, Xbox, Xbox 360, PlayStation 2 and GameC ...
.


Further reading


iXBT Labs - Which Sound Card is right for you?Sensaura - VirtualEar technologySensaura - DigitalEar technologySensaura - MacroFX AlgorithmsSensaura - MacroFX 2.0Sensaura - ZoomFX for 3D SoundSensaura - XTC cross-talk cancellationSensaura - MultiDrive 5.1Sensaura - MultiDrive (4 speaker)Sensaura - EnvironmentFXGameCODA - AboutGameCODA - Concepts Guide - Issue 2.0 (All Platforms)GameCODA - Introductory FAQ - Issue 2.0 (All Platforms)


Compatible hardware


Consoles & PC's (gameCODA)

GameCODA is able to run on virtually any
x86 x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel, based on the 8086 microprocessor and its 8-bit-external-bus variant, the 8088. Th ...
PC with basic sound support. *
Personal computer A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...
s (PC's) *Microsoft
Xbox Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...
*Sony PlayStation 2 *Nintendo GameCube


Sound cards (S-3DPA)

Sound cards that support S-3DPA can also be utilized to accelerate gameCODA. The list of hardware below is not exhaustive: *Audiotrak Prodigy 7.1 * Diamond Monster Sound MX400 *M-audio Revolution 7.1


Turtle Beach

* Turtle Beach Catalina * Turtle Beach Santa Cruz


Hercules Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures. The Romans adapted the Gr ...
(Guillemot)

*Guillemot Maxi Sound Muse * Hercules Game Theater XP *Hercules Gamesurround Muse 5.1 DVD *Hercules Gamesurround Fortissimo III 7.1 *Hercules Digifire 7.1


Yamaha YMF7x4 series

*YMF724C-V *YMF724F-V *YMF730 *YMF738 *YMF744 *YMF744B-R *YMF754 DS-1E


Terratec TerraTec Electronic GmbH is a German manufacturer of sound cards, computer speakers, webcams, computer mice, video grabbers and TV tuner cards. TerraTec is mainly known for its sound cards, and is the largest German producer of them. The comp ...

*Terratec SoundSystem DMX *Terratec DMX 6Fire *Terratec DMX XFire 1024 *Terratec Aureon 7.1 Space *Terratec Aureon 7.1 Universe


Motherboards with semiconductors

ASUS *ASUS P4S800 series *ASUS P4B533-X *ASUS A7V266-MX *ASUS A7V8X-X (on audio models only)


Semiconductors

*Analog Devices Inc: AD1881A, AD1885 (86,87,88), AD1980, AD1985, AD1986A (SoundMAX) *C-Media: CMI 8768 (SoundPro) *Realtek: ALC658 *VIA: VT1616, VT1618, (Vinyl Audio, Vinyl Tremor)


See also

* AC'97 (Audio Codec) *
Aureal Semiconductor Aureal Semiconductor Inc. was an American electronics manufacturer, best known throughout the mid-late 1990s for their PC sound card technologies including A3D and the Vortex (a line of audio ASICs.) The company was the reincarnation of the, a ...
*
Creative Technology Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational electronics company mainly dealing with Audio equipment, audio technologies and products such as speakers, headphones, sound cards and other digital media. Foun ...
*
GameCODA GameCODA is an audio middleware product by Sensaura designed for game developers to create realistic sound environments in video games. It allows development for the following platforms: Microsoft Windows, Xbox, Xbox 360, PlayStation 2 and GameC ...
*
OpenSL ES OpenSL ES (Open Sound Library for Embedded Systems) is a royalty-free, cross-platform, hardware-accelerated, C-language audio API for 2D and 3D audio. It provides access to features such as 3D positional audio and MIDI playback. It is made f ...
*
Sound card A sound card (also known as an audio card) is an internal expansion card that provides input and output of audio signals to and from a computer under the control of computer programs. The term ''sound card'' is also applied to external audio ...
* Sonaptic Ltd * (NVIDIA) SoundStorm


References


External links


Creative TechnologyInstitute of Professional Sound
{{Creative Technology Technology companies established in 1991 Technology companies disestablished in 2008 Sound cards Creative Technology Creative Technology acquisitions Defunct computer companies of the United Kingdom Defunct computer hardware companies