Senova is a defunct

automobile A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...

marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

owned by the Chinese automaker

BAIC Motor BAIC Motor Corporation Limited is a Chinese automaker headquartered in Beijing. The H shares (foreigner share in offshore market) of the company were traded in the Hong Kong Stock Exchange. It was part of BAIC Group, itself a subsidiary of Beij ...

, itself a subsidiary of

BAIC Group Beijing Automotive Group Co., Ltd. (BAIC, formerly as Beijing Automotive Industry Corporation) is a Chinese state-owned automobile manufacturer headquartered in Shunyi, Beijing. Founded in 1958, it is the sixth largest automobile manufacture ...

. It was launched in March 2012.

History

At the end of 2009, BAIC Group acquired the intellectual property rights to the Swedish car maker

Saab Saab or SAAB may refer to: Brands and enterprises * Saab AB, a Swedish aircraft, aerospace and defence company, still known as SAAB, and together with subsidiaries as Saab Group ** Datasaab, a former computer company, started as spin off from Saab ...

's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles. The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012. The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show. In July 2019, Beijing Zhida X3 started pre-sale, and the word "Senova" was no longer used, but the letter "BEIJING" was used instead, indicating that the Senbao brand will soon withdraw from the market. On May 15, 2020, BAIC Group announced the official launch of the "BEIJING" brand to replace the Senova brand.

Products

The current Senova range comprises the following models: *

Senova D20 The Senova D20 is a subcompact sedan and hatchback produced by BAIC under the Senova brand. Originally called the Beijing Auto E-Series when launched in 2012, the subcompact hatchback and sedan was renamed to Senova D20 in 2014 with the launch of ...

, a subcompact five-door hatchback and four-door sedan *

Senova D50 The Beijing U5 or previously the Senova D50 is a compact sedan produced by BAIC Beijing Automotive Group Co., Ltd. (BAIC, formerly as Beijing Automotive Industry Corporation) is a Chinese State-owned enterprises of China, state-owned automo ...

* Senova D60 (Discontinued in 2017) * Senova CC (Discontinued in 2017) *

Senova D70 The Beijing U7 or previously the Senova D70 is a mid-size sedan produced by BAIC under the Senova sub-brand and later the Beijing sub-brand respectively. The model range was originally the Beijing Auto Shenbao D-Series, and renamed to Senova D70 ...

(formally Beijing Auto C70G) * Senova D80 (Discontinued in 2017) *

Senova X25 The Senova (BAIC) X25 is a subcompact crossover SUV based on the Senova D20 hatchback produced by Senova, a sub-brand of BAIC Motor BAIC Motor Corporation Limited is a Chinese automaker headquartered in Beijing. The H shares (foreigner share ...

* Senova X35 *

Senova X55 The Beijing X5 or previously the Senova X55 is a compact crossover SUV positioned under the Senova X65 compact CUV produced by BAIC under the Senova (Shenbao 绅宝) and later the Beijing brand. First generation (2015–2018) Originally prev ...

Senova X65 The Senova X65 is a compact crossover SUV produced by Senova, a sub-brand of BAIC Motor. The Senova X65 debuted on the 2014 Guangzhou Auto Show in November 2014 as Senova's first CUV and was available on the Chinese market in March 2015 with p ...

(Discontinued in 2017) File:Senova D20 hatch China 2016-04-13.jpg, Senova D20 Hatchback File:2016 BAIC Senova D20 sedan, front 8.3.18.jpg, Senova D20 Sedan File:2015 BAIC Senova D50, front 8.9.18.jpg, Senova D50 File:Senova D60 IMG001.jpg, Senova D60 File:Senova CC 02 China 2017-03-28.jpg, Senova CC File:Senova D70 China 2015-04-06.jpg, Senova D70 File:Senova X25 China 2016-04-13.jpg, Senova X25 File:Senova X35 01 China 2017-04-05.jpg, Senova X35 File:2016 BAIC Senova X55, front 8.4.18.jpg, Senova X55 File:Senova X65 China 2016-04-13.jpg, Senova X65 File:2018 BAIC Senova D50 (2nd Gen) in white, front 8.11.18.jpg, Senova D50 II File:Senova Zhidao 01 China 2019-03-14.jpg, Senova Zhidao File:Senova X35 Zhida 001.jpg, Senova Zhida File:Senova Zhixing 02 China 2019-03-14.jpg, Senova Zhixing

Concept cars

A number of Senova concept cars were unveiled at the 2012

Auto China Beijing International Automotive Exhibition (), Beijing Motor Show () or Auto China is an auto show held biennially in Beijing, China since 1990. 2024 The 2024 Auto China show dates are scheduled for 25 April - 4 May 2024 at the New China Interna ...

, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV. Exclusively, the Concept 900 (S900) and the C90L are first prototypes of Italian design studio Fioravanti made for Senova.

Sales

The

sold 20,008 units from its launch in March 2012 to the end of the year. It was the first Senova model on sale in the period.

References

External links

Official website
{{Automotive industry in China Vehicle manufacturing companies established in 2012 Cars of China BAIC Group brands Chinese brands Luxury motor vehicle manufacturers