Semir (company)
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Zhejiang Semir Garment Co., Ltd, was founded by Qiu Guanghe in the province of Wenzhou, China on December 18, 1996.


About

Semir Group is a leading Chinese multi-brand listed garment company focused on the fashion retail business of casual wear and children’s wear with two major brands—SEMIR and balabala. Today the company has over than 4,000 employees, operates a sales network with more than 7000 standalone stores in China and over 12 countries and regions and became publicity listed on Shenzhen Stock Exchange in 2011. The company has gained a sustainable and steady growth in the recent years. In 2019, the company has achieved revenue of approximately 2.798 billion dollars and profit of 311 million dollars. Semir Group has been shortlisted for the top ten profit and sales in China's clothing industry and the top 500 private enterprises in China for many years.


History

1996: The Semir was founded in Wenzhou 1997: The Semir brand casual wear opened the first store in Jiangsu province 2002: Semir launched balabala, the new kids clothes brand of the company 2006: The Semir brand was successively awarded the titles of "China Famous Brand" and "China Famous Trademark", and was listed among the top 10 competitiveness of China's garment industry 2006: On the occasion of the 10th anniversary of Semir's establishment, Semir group invested 20 million yuan to establish Semir Charity Fund, which is used to help disadvantaged groups in society and enterprises who encounter difficulties 2010: Semir Group donated 3 million yuan to Yushu disaster area and donated 2 million yuan of clothing 2011: Zhejiang Semir Garment Co., Ltd was listed on the SME board of the Shenzhen Stock Exchange 2012: Semir Group established Zhejiang Semir E-commerce Company in Hangzhou. 2013: Semir Group became the general agent of German brand Marc O'Polo clothing products in China 2017: The group began the international expansion, with opening its first foreign store in Saudi Arabia, Riyadh 2019: The annual sales of Semir group exceeded 2.9 billion USD, the number of stores reached more than 7.000 2020: Semir Group donates 10 million yuan to support the fight against the Covid-19 pandemic 2021: Semir and balabala brand continue global expansion and enters new markets of: Nepal, Vietnam, Qatar, Dubai, Macao and Cambodia, trading in more than 25 countries and regions


Notable brand endorsers

*
Han Geng Han Geng (born February 9, 1984) is a Chinese Mandopop singer and actor. He started his career in 2001, when he was chosen by S.M. Entertainment to become a member of South Korean boy band Super Junior, which debuted in 2005. He later became ...
(2009) *
Choi Siwon Choi Si-won (; born April 7, 1986), known mononymously as Siwon, is a South Korean singer, songwriter, model, and actor, known for his work as a member of South Korean boy group Super Junior. Choi was a special representative for UNICEF Korea ...
(2009) *
Show Lo Show Lo Chih-hsiang (; born July 30, 1979), is a Taiwanese singer, actor, and television host. Lo debuted as a member of Taiwanese boy group Four Heavenly Kings in 1996 after winning a singing and dancing competition. When the group disbanded ...
(2009) *
Super Junior-M Super Junior-M (an initialism for Super Junior-Mandarin, also known as SJ-M), is the third sub-unit of the South Korean boy band Super Junior focusing on Chinese market, currently composed of six Super Junior members Sungmin, Eunhyuk, Siwon, ...
(2009-2010) *
Lee Min-ho Lee Min-ho (, born June 22, 1987) is a South Korean actor and singer. He gained widespread fame with his role as Gu Jun-pyo in the Korean drama, television series ''Boys Over Flowers (2009 TV series), Boys Over Flowers'' (2009), which also earn ...
(2012-2014) *
Kim Soo-hyun Kim Soo-hyun (; born February 16, 1988) is a South Korean actor. He is the recipient of five Baeksang Arts Awards, two Grand Bell Awards and one Blue Dragon Film Award. Kim made his television debut in 2007 with the family sitcom ''Kimchi Che ...
(2014-2015) *
Lee Jong-suk Lee Jong-suk (, born September 14, 1989) is a South Korean actor and model. He debuted in 2005 as a runway model, becoming the youngest male model ever to participate in Seoul Fashion Week. Lee's breakthrough role was in ''School 2013'' (2012) ...
(2014-2016) * Minah (2014-2016) * Yura (2014-2016) * Kim Woo-bin (2015-2017) * Yang Yang (2016-2018)


References

Clothing companies of China Clothing retailers of China Companies based in Wenzhou Clothing companies established in 1996 1996 establishments in China {{China-company-stub