Semiofest is the main worldwide conference series and event on commercial

semiotics Semiotics (also called semiotic studies) is the systematic study of sign processes ( semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something ...

. Its focus is on the methods of semiotic analysis which are helpful in solving interpretational conflicts and providing tools for better design of social meaning-making spaces. The topics covered include the applications of semiotics in

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

development,

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, applied aspects of

social semiotics Social semiotics (also social semantics) is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, ...

ecosemiotics Ecosemiotics is a branch of semiotics in its intersection with human ecology, ecological anthropology and ecocriticism. It studies sign processes in culture, which relate to other living beings, communities, and landscapes. Ecosemiotics also deals ...

etc. The conference subtitle is "A Celebration of Semiotic Thinking". Commercial semiotics applies results from semiotic anthropology,

cultural semiotics Semiotics of culture is a research field within semiotics that attempts to define culture from semiotic perspective and as a type of human symbolic activity, creation of signs and a way of giving meaning to everything around. Therefore, here cult ...

and

biosemiotics Biosemiotics (from the Greek βίος ''bios'', "life" and σημειωτικός ''sēmeiōtikos'', "observant of signs") is a field of semiotics and biology that studies the prelinguistic meaning-making, biological interpretation processes, p ...

for multi-sided analysis of meaning-making.

History

The initiators and first organisers of Semiofest were several British companies and agencies that provide semiotic consultancy. An aim of Semiofest is to bring together the specialists practicing semiotics in marketing and social consultancy, and academics researching and teaching semiotics in universities.Gabriela Pedranti 2016. Report on Tallinn Semiofest. ''Semiotix''. The conference have been organised in the following centres (and themes): *2012 –

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

*2013 –

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

*2014 –

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

("Global Meets Local: A Cross-cultural Celebration of Semiotic Thinking") *2015 –

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

("Fall in Love with Applied Semiotics") *2016 –

Tallinn Tallinn () is the most populous and capital city of Estonia. Situated on a bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, Tallinn has a population of 437,811 (as of 2022) and administratively lies in the Harju ' ...

("Semiotics and Culture of Innovation") *2017 –

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

("Media, Messages, and Meanings: Semiotics, Form and Content") *2018 –

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

("Time of the Signs") *2020 –

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

References

External links

Semiofest homepage
Semiotics International conferences Marketing {{semiotics-stub

History

See also

References

External links