Selver is a chain of

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

s and

hypermarket A hypermarket or superstore is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In ...

s operating in

Estonia Estonia, officially the Republic of Estonia, is a country in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the Baltic Sea across from Sweden, to the south by Latvia, and to the east by Ru ...

. Selver is a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

Tallinna Kaubamaja Grupp Tallinna Kaubamaja Group () is an Estonian trade concern located in Tallinn. The Group's operators deals with both: retail and wholesale trade. Over one tenth of Estonian retail is contributed by the Group. The Group history began in 1960 when ...

. The chain was established in 1995 with the opening of Punane Selver in

Lasnamäe Lasnamäe is the most populous administrative district of Tallinn, the capital of Estonia. The district's population is about 119,000, the majority of which is Russian-speaking. Local housing is mostly represented by 5–16 stories high panel b ...

Tallinn Tallinn is the capital city, capital and List of cities in Estonia, most populous city of Estonia. Situated on a Tallinn Bay, bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, it has a population of (as of 2025) and ...

. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in

Pärnu Pärnu () is the fourth-largest city in Estonia. Situated in southwest Estonia, Pärnu is located south of the Estonian capital, Tallinn, and west of Estonia's second-largest city, Tartu. The city sits off the coast of Pärnu Bay, an inlet of ...

. Since 18 December 2008 Selver also operated in

Latvia Latvia, officially the Republic of Latvia, is a country in the Baltic region of Northern Europe. It is one of the three Baltic states, along with Estonia to the north and Lithuania to the south. It borders Russia to the east and Belarus to t ...

, but at the end of 2009 due to the

financial crisis A financial crisis is any of a broad variety of situations in which some financial assets suddenly lose a large part of their nominal value. In the 19th and early 20th centuries, many financial crises were associated with Bank run#Systemic banki ...

Selver was forced to close all its 6 supermarkets in

. There are currently 73 stores in operation all over Estonia (as of August 2022). In 2012 – Kulinaaria OÜ – a subsidiary of AS Selver was created. Kulinaaria, which has grown into the most modern food producer in the Baltics, currently supplies Selveri Köök’s food to Selver stores across Estonia. Other clients include the convenience stores of Olerex and Alexela, as well as Tallink ships. In addition to the Selveri Köök brand, the Van Kook and Gurmee Catering brands have also been established. In 2021, the home delivery area of the Selver e-store expanded to all of Estonia. With the expansion, e-Selver became the only e-grocery store that delivers goods home by courier to every county in mainland Estonia and the large islands throughout their entire extent.

Annual sales

Selver gross sales (in million Euros): * 2010 – 300,2 * 2005 (nine months) – 94,6 * 2004 – 93,8 * 2003 – 78,2

Stores

Hypermarkets

Supermarkets

Selver ABC

Delice supermarkets

Former stores

Comarket

Comarket was a chain that started in 2002, the owner was ABC Supermarkets before being bought by Selver in 2020. The company that owned it used to be a sister company before being merged in May 2020. Selver announced about Comarket being rebranded as Selver ABC which started from October 2020. By the end of November all stores in Tallinn except Marja Comarket were rebranded. Due to Marja Comarket being close to Marienthali Selver the store was closed. Rebranding finished on 10 February 2021 with the last store closing on 17 February and the Comarket brand no longer exists.

References

External links

Official website
* {{Commons category-inline, Selver in Estonia Supermarkets of Estonia Retail companies established in 1995 Estonian companies established in 1995 Economy of Tallinn