Sellers Bros. is a chain of

grocery stores A grocery store ( AE), grocery shop or grocer's shop ( BE) or simply grocery is a retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday US usage, however, "grocery store" is a synonym f ...

and

convenience stores A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lottery t ...

based in

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. The company was formed in 1921, and its officers are George R. Sellers; Joseph L. Sellers; and John L. Sellers. Sellers Bros. operates 12 supermarkets/grocery stores and five convenience stores. In the 1990s Sellers Bros. used

direct mail Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. Th ...

as the method of marketing to customers. In 1997 Sellers Bros. hired an advertising firm to promote the chain to

Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...

people. In 1998, the chain had eight grocery stores and six convenience stores. Most of the locations were inside the

610 Loop Interstate 610 (I-610) is an auxiliary Interstate Highway that forms a loop around the inner city sector of the city of Houston, Texas. I-610, colloquially known as The Loop, Loop 610, The Inner Loop, or just 610, traditionally marks ...

. Ronnie Sellers, the president of the chain, said that it does not advertise as much as other area supermarket chains. Sellers added that the chain planned to expand its radio advertising in a manner proportionate to the expansion of the chain. When expanding, the chain typically buys existing properties. For example, it acquired an Appletree market which opened in January 1998. Laura Elder of the ''

Houston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes ''The Business Journals'', which contains local business news for 44 markets in the United States with each market ...

'' said that the opening had "little fanfare." Elder added that, at the time, executives from the company tended to be "low-key."Elder, Laura.
Independent grocers find growth despite gargantuan competition
" ''

''. Sunday February 1, 1998. Retrieved on August 17, 2011.

Gallery

File:SellersBrosHoustonGulfton.JPG, Sellers Bros. location in the Gulfton area of Houston File:SellersBrothersStellaLink.JPG, Sellers Bros. location along Stella Link Road Image:SellersBrosLogo.JPG, Original Sellers Bros. Logo

References

External links

Independent grocers find growth despite gargantuan competition

Supermarkets of the United States American companies established in 1921 Retail companies established in 1921 Companies based in Houston {{Houston-stub