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''Seetimaarr'' () is a 2021 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
-language
sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...
masala film Masala films of Indian cinema mix multiple genres into one work. Masala films emerged in the 1970s and are still created as of the 2020s. Typically these films freely mix action, comedy, romance, and drama or melodrama. They also tend to b ...
written and directed by Sampath Nandi, and produced by Srinivasaa Silver Screen. The film stars Gopichand and
Tamannaah Tamanna Bhatia (born 21 December 1989), known professionally as Tamannaah, is an Indian actress who appears primarily in Telugu and Tamil films, along with a few Hindi films. In 2005, she made her acting debut at the age of 15 in the Hindi fi ...
. It features music by
Mani Sharma Mani may refer to: Geography * Maní, Casanare, a town and municipality in Casanare Department, Colombia * Mani, Chad, a town and sub-prefecture in Chad * Mani, Evros, a village in northeastern Greece * Mani, Karnataka, a village in Dakshina ...
and cinematography by Soundararajan. The film's production and released were deferred due to
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
. ''Seetimaarr'' was theatrically released on 10 September 2021, coinciding with
Vinayaka Chaviti ''Vinayaka Chaviti'' is a 1957 Telugu-language Hindu mythological film written and directed by Samudrala Sr. It stars N. T. Rama Rao and Jamuna with music composed by Ghantasala. It was produced by K. Gopala Rao under the Aswaraja Pictures ...
where it received positive reviews and was a commercial success at the box office. The title of the film was taken from a song with the same name from '' DJ: Duvvada Jagannadham'' starring
Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Awar ...
and Pooja Hegde.


Plot

Karthik is an assistant bank manager in Kadiyam,
Rajamundry Rajahmundry, officially known as Rajamahendravaram, is a city in the Indian state of Andhra Pradesh and District headquarters of East Godavari district. It is the sixth most populated city in the state. During British rule, the District of Rajah ...
whose purpose is to coach the women's
Kabbadi Kabaddi is a contact team sport. Played between two teams of seven players, the objective of the game is for a single player on offence, referred to as a "raider", to run into the opposing team's half of the court, touch out as many of their ...
team to fulfill his father's dream of opening a sports academy. His goal is to represent
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to t ...
state at the Women Kabaddi National Championship and trains the girls from the village, where they leave for
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders wi ...
. They meet Jwala Reddy, Karthik's classmate from the sports academy, who represents
Telangana Telangana (; , ) is a state in India situated on the south-central stretch of the Indian peninsula on the high Deccan Plateau. It is the eleventh-largest state and the twelfth-most populated state in India with a geographical area of and ...
for the championship. Karthik's team are selected for the final, but Jwala Reddy's team lost to
Punjab Punjab (; Punjabi: پنجاب ; ਪੰਜਾਬ ; ; also romanised as ''Panjāb'' or ''Panj-Āb'') is a geopolitical, cultural, and historical region in South Asia, specifically in the northern part of the Indian subcontinent, comprising ...
. Karthik clears the misunderstanding between him and Jwala Reddy and them renews their relationship. Karthik visits his brother-in-law Aravind and sister Bhoomi for Aravind's birthday party, where an assassin tries to kill Aravind and Bhoomi, but Karthik subdues the assassin, who kills him under Aravind's request. At the training session, Karthik's team is kidnapped by a person named Makhan Singh, who tells Karthik to finish Aravind. With Jwala Reddy's help, Karthik captures one of Makhan Singh's accomplices where he learns that Makhan Singh was an ex- CI, who joined the IPS to organize a crime network with the help of his brother Trilok Singh, a human trafficker and other moles from the police department, who also helps them escape from the law by eradicating evidence against him. Aravind, who is the SP of
Ghaziabad Ghaziabad () is a city in the Indian state of Uttar Pradesh and a part of Delhi NCR. It is the administrative headquarters of Ghaziabad district and is the largest city in western Uttar Pradesh, with a population of 1,729,000. Ghaziabad Muni ...
,
Uttar Pradesh Uttar Pradesh (; , 'Northern Province') is a state in northern India. With over 200 million inhabitants, it is the most populated state in India as well as the most populous country subdivision in the world. It was established in 1950 ...
eradicates Maakhan Singh's accomplices and chases Makhan Singh, who reluctantly surrenders and is arrested. Makhan Singh is out for vengeance against Aravind and Karthik when they killed Trilok Singh (the assassin who tried to kill Bhoomi and Aravind). Makhan Singh sends a video of the girls where Karthik learns about the truck and catches the driver, but the driver is shot dead by Makhan Singh's henchmen. Makhan Singh is released from prison and slits Shailu, who is the captain of the team, but Karthik manages to save Shailu and takes her to the
medics A medic is a person involved in medicine such as a medical doctor, medical student, paramedic or an emergency medical responder. Among physicians in the UK, the term "medic" indicates someone who has followed a "medical" career path in postgradu ...
, who survive. Aravind, who was spying on Karthik learns about the incident and confronts Maakhan Singh, where he gets beaten and stabbed by Makhan Singh. Karthik arrives and saves Aravind and the girls where he kills Makhan Singh. The final begins when Karthik's team wins against Punjab. The film ends with Karthik and his family, along with Jwala Reddy and their respective teams, inaugurating Karthik's father's sports academy.


Cast

* Gopichand as Karthik, an assistant bank manager and Andhra Pradesh women kabaddi team's coach *
Tamannaah Tamanna Bhatia (born 21 December 1989), known professionally as Tamannaah, is an Indian actress who appears primarily in Telugu and Tamil films, along with a few Hindi films. In 2005, she made her acting debut at the age of 15 in the Hindi fi ...
as Jwala Reddy, Telangana women kabaddi team's coach *
Digangana Suryavanshi Digangana Suryavanshi (born 15 October 1997) is an Indian actor, singer and author who is known from Hindi and Telugu films. Suryavanshi debuted her career in Hindi television and went on to appear in films. Her breakthrough role was 'Veera' ...
as Akruthi, Sity channel news reader. *
Bhumika Chawla Bhumika Chawla (born Rachna Chawla; 21 August 1978) is an Indian actress and former model known for her work predominantly in Telugu, Tamil, Malayalam and Hindi films. She began her acting career with the Telugu film '' Yuvakudu'' (2000) and t ...
as Bhoomi, Karthi's sister, Bhoomi's husband * Rahman as Ghaziabad SP Aravind IPS, Karthi's brother-in-law *
Tarun Arora Tarun Arora is an Indian model, actor and producer who works in Hindi, Telugu and Tamil language films. Career Tarun Arora began modelling while studying hotel management in Bangalore. He won the Gladrags Manhunt in 1998. He was later seen ...
as CI Maakhan Singh, a criminal who joined police job for committing crime *
Rao Ramesh Raavu Ramesh Rao (born 25 May 1968) is an Indian actor known for his works primarily in Telugu cinema, Telugu theatre, and television. He is the son of veteran actor Rao Gopal Rao. Rao Ramesh initially appeared in '' Seema Simham'' (2002), '' ...
as Kadiyam Brother, Akruthi's father *
Posani Krishna Murali Posani Krishna Murali (born 22 January 1958) is an Indian screenwriter, actor, director and producer who primarily works in Telugu cinema. He worked as a writer for over 150 Telugu films and directed a number of films. In 2009, he also conte ...
as Sitaram, a bank security guard and Shailu's father * Pragathi as Karthi's Mother * Annapoorna as Karthi's neighbour * Preethi Asrani as Shailu, Andhra Pradesh women kabaddi team's captain * Hasini Anvi as Pallavi, Andhra Pradesh women kabaddi team's vice captain * Ankur Singh as Trilok Singh, Maakhan Singh's brother * Rohith Pathak as Tiger Singh, a human trafficker * Shivam Malhotra (actor) as Kuljeet Singh *
Apsara Rani Anketa Maharana (born 12 January 1996), credited as Apsara Rani, is an Indian actress who predominantly appears in Telugu films. Career Anketa made her acting debut with R. Raghuraj's romantic drama '' 4 Letters''. Her next film role was in ...
, special appearance in the song "Pepsi Aunty" *
Sharat Saxena Sharat Saxena (born 17 August 1950) is an Indian actor who appears in Hindi films along with Telugu, Malayalam and Tamil films. He has acted in more than 250 Bollywood films. Saxena started his career in the early 1970s and has mainly played s ...
as Karthi's father (Portrait & Statue)


Production


Development and casting

Initially Sampath Nandi narrated a story, which is based on the education in India. The film was officially announced in September 2019 and was launched in October 2019, with a formal pooja ceremony.
Tamannaah Tamanna Bhatia (born 21 December 1989), known professionally as Tamannaah, is an Indian actress who appears primarily in Telugu and Tamil films, along with a few Hindi films. In 2005, she made her acting debut at the age of 15 in the Hindi fi ...
was announced to be part of the cast, in September 2019. Sampath has auditioned over 700 girls, after which two teams of 24 players were cast. In an interview to ''
Deccan Chronicle ''Deccan Chronicle'' is an Indian English-language daily newspaper founded by Rajagopal Mudaliar in the 1930s & currently owned by Samagrah Commercial Pvt Limited. It is published in Hyderabad, Telangana, by Deccan Chronicle Holdings Limited (D ...
'', director Sampath Nandi told: "I have hired four national players, and trained them in acting. And it was with great difficulty that I finally managed to select the rest of the players," adding that “We all underwent training for three months on the basics of the sport, the rules, techniques, and strategies." In January 2020,
Bhumika Chawla Bhumika Chawla (born Rachna Chawla; 21 August 1978) is an Indian actress and former model known for her work predominantly in Telugu, Tamil, Malayalam and Hindi films. She began her acting career with the Telugu film '' Yuvakudu'' (2000) and t ...
joined the production. It was reported that she will be playing the role of Gopichand's sister.
Digangana Suryavanshi Digangana Suryavanshi (born 15 October 1997) is an Indian actor, singer and author who is known from Hindi and Telugu films. Suryavanshi debuted her career in Hindi television and went on to appear in films. Her breakthrough role was 'Veera' ...
was cast to a play a news journalist.


Filming and post-production

Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
of the film began in December 2019. In the same month 15 days of first schedule of filming was done. Then the second schedule began in January 2020 and lasted till March 2020, before the production stopped due to the first lockdown in India due to COVID-19 pandemic. As of August 2020, 60% of the filming was completed. After pausing the filming due to
COVID-19 pandemic in India The COVID-19 pandemic in India is a part of the worldwide pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). As of , according to Indian government figures, India has the second-highest n ...
, it was announced that the filming will be resumed in the second week of August 2020. Later, it was again postponed and resumed in Hyderabad in November 2020. The film was in the final schedule of the filming, with the crew moving to
Jaisalmer Jaisalmer , nicknamed "The Golden city", is a city in the Indian state of Rajasthan, located west of the state capital Jaipur. The town stands on a ridge of yellowish sandstone and is crowned by the ancient Jaisalmer Fort. This fort contains a ...
, Rajasthan in February to shoot a few scenes. After wrapping the shoot in Jaisalmer, the team returned to Hyderabad in the same month, for filming the song "Jwala Reddy". Filming was wrapped up in March 2021. Tamannaah completed her part of dubbing for the film in March 2021. Sound design of the film was completed in August 2021.


Soundtrack

The first single "Seetimaarr Title Song" was released on 2 March 2021 by Aditya Music. The second single "Jwala Reddy" was released on 12 March 2021. Third single "Pepsi Aunty" was released on 20 March 2021. Last single "Kabaddi Anthem" was released on 24 August 2021. The soundtrack album (jukebox) was released on 8 September 2021. The entire score was composed by Mani Sharma.


Release


Theatrical

The filmmakers planned a release in mid 2020, but production was halted due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
. Initially scheduled to release on 2 April 2021, it was postponed to 3 September 2021, due to delay in the post-production work. Later, it was again rescheduled and theatrically released on 10 September 2021 coinciding with the festival of Vinayaka Chaviti. It lasted 138 minutes and was certified CBFC U/A.


Home Media

The film was released on
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on 15 October 2021. and satellite rights were sold to
Gemini TV Gemini TV is an Indian Telugu language general entertainment pay television channel. It was launched on 9 February 1995 by Gemini Group, owned by A. Manohar Prasad (grandson of L. V. Prasad), in association with Sun TV Network. In 1996-97, Su ...
.


Reception


Critical reception

Ram Venkat Srikar of ''Cinema Express'' called ''Seetimaarr'' a "fairly enjoyable potboiler." He said that though the film was filled with
masala film Masala films of Indian cinema mix multiple genres into one work. Masala films emerged in the 1970s and are still created as of the 2020s. Typically these films freely mix action, comedy, romance, and drama or melodrama. They also tend to b ...
tropes like unrestrained heroism, unabashed action sequences and problematic politics, the narrative style in the second half was rather fresh. ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, t ...
'' critic Thadhagath Pathi also shared a similar opinion, writing "The mass masalaness of it all truly make us ignore the many flaws in ''Seetimaarr'' which have nothing to do with the fact that there's a strong script backing it. This film is a ''paisa vasool'' () one in this
OTT Ott, OTT or O.T.T. may refer to: Entertainment * OTT (group), a pop band from the late 1990s * Ott (record producer), British record producer and musician * "O.T.T" (song), a song by Fugative * ''O.T.T.'' (television series), a UK TV programme f ...
era." In another positive review, '' The Hindu'' critic Y. Sunita Chowdhary wrote: "The crime elements and kabbadi portions blend well with good writing and performances, to deliver an action-packed entertainer." She praised Nandi's direction and his handling of production design, music and cinematography. Chowdhary, however, found Tamannaah Telangana dialect "unsettling" and felt that someone else could have dubbed for her. A reviewer from ''
The Hans India ''The Hans India'' is an Indian English-language daily newspaper published in the states of Andhra Pradesh and Telangana as well as in New Delhi. The newspaper was started on 15 July 2011 and belongs to Hyderabad Media House Ltd., which also own ...
'' stated: "Despite having a regular story, the director has succeeded in grabbing the attention with the entertainment. Though the second half and pre-climax are not up to the mark, the film delivers a good message in an entertaining way." Appreciating the performances of Gopichand and Tamannaah, Anji Shetty of ''Sakshi'' rated the film stars out of 5. He said that barring over-the-top action sequences, Nandi has succeeded in making an engaging sports film with a message. A reviewer from ''
Eenadu ''Eenadu'' () is the largest circulated Telugu-language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana. Theatrical rights of the film were sold for crore. The film grossed crore worldwide in 8 days, earning distributors a share of crore. It has grossed ₹4.75 crore on its opening day in
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to t ...
and
Telangana Telangana (; , ) is a state in India situated on the south-central stretch of the Indian peninsula on the high Deccan Plateau. It is the eleventh-largest state and the twelfth-most populated state in India with a geographical area of and ...
, with a distributors' collection of ₹2.98 crore. In contrast, trade analyst Kaushik LM reported that the film has collected a distributors' share of ₹3.5 crore, on its opening day.


References


External links

* * at
Disney+ Hotstar Disney+ Hotstar (also known as Hotstar) is an Indian brand of subscription video on-demand over-the-top streaming service owned by Novi Digital Entertainment of Disney Star and operated by Disney Media and Entertainment Distribution, both ...
{{Sampath Nandi 2020s Telugu-language films 2021 action films 2021 films Films scored by Mani Sharma Films set in Andhra Pradesh Films shot in Andhra Pradesh Films shot in Rajahmundry Indian action films Indian sports drama films Films shot in Hyderabad, India Films directed by Sampath Nandi Films shot at Ramoji Film City Films shot in Rajasthan Films postponed due to the COVID-19 pandemic Film productions suspended due to the COVID-19 pandemic