HOME

TheInfoList



OR:

''Seethamma Vakitlo Sirimalle Chettu'' (), also known by the
initialism An acronym is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial letter of each word in all caps wi ...
''SVSC'', is a 2013 Indian Telugu-language
family drama In film and television show, television, drama is a category or genre of narrative fiction (or docudrama, semi-fiction) intended to be more serious than humour, humorous in tone. The drama of this kind is usually qualified with additional te ...
film written and directed by Srikanth Addala. It was produced by
Dil Raju Velamakucha Venkata Ramana Reddy (born 18 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor, who is known for his work in Telugu cinema. He has also financed some Tamil cinema, Tamil and Hindi cinema, ...
's Sri Venkateswara Creations, and stars Venkatesh,
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor who works in Telugu cinema. He is one of the highest-paid actors in Indian cinema and has featured in ''Forbes India''s Celebrity 100 list since 2012. He has appeared in more tha ...
, Anjali and
Samantha Samantha is an English feminine given name in use since the 17th century that is of uncertain derivation. It is now in popular use worldwide due to various popular culture influences. Etymology Some etymologists have suggested Samantha might ...
, while
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Telugu language, Telugu, Tamil language, Tamil, Kannada, Malayalam, English language, Engl ...
,
Jayasudha Jayasudha Kapoor (born Sujatha Nidudavolu), known mononyomusly as Jayasudha is an Indian actress and politician known for her works predominantly in Telugu and Tamil cinema. She has also worked in few Kannada, Malayalam, and Hindi films. Known ...
,
Rao Ramesh Rao Ramesh (born 25 May 1968) is an Indian actor who works primarily in Telugu cinema, Telugu theatre, theatre, and television apart from some Tamil films. He is the son of veteran actor Rao Gopal Rao. Rao Ramesh initially appeared in ''Seema ...
,
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil cinema, Tamil, Hindi cinema, Hindi, Kannada cinema, Kannada and Ma ...
,
Abhinaya Abhinaya (Sanskrit ''abhi-'' 'towards' + ''nii-'' 'leading/guide') is the art of expression in Indian aesthetics. More accurately it means "leading an audience towards" the experience (') of a sentiment ('). The concept, derived from Bh ...
and
Rohini Hattangadi Rohini Hattangadi (''née'' Oak; born 11 April 1951) is an Indian actress, known for her work in Marathi, Hindi, Telugu, Tamil, Kannada, Malayalam, and Gujarati films, and Marathi soap operas and theatre. She has won two Filmfare Awards, one ...
play supporting roles. In addition to directing the film, Addala worked on the script for three years after the release of his directorial debut, '' Kotha Bangaru Lokam'' (2008). He wrote the screenplay and the story with Ganesh Patro writing the dialogues. Mickey J. Meyer and
Mani Sharma Yanamandra Venkata Subrahmanyam (Telugu: యనమండ్ర వెంకట సుబ్రహ్మణ్యం; born 11 July 1964), professionally known as Mani Sharma, is an Indian composer and music producer known for his work primaril ...
composed the soundtrack and background score, respectively. Marthand K. Venkatesh edited the film and K. V. Guhan was its cinematographer. Production began on 6 October 2011 in
Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
; principal photography began on 18 January 2012 in
Visakhapatnam Visakhapatnam (; List of renamed places in India, formerly known as Vizagapatam, and also referred to as Vizag, Visakha, and Waltair) is the largest and most populous metropolitan city in the States and union territories of India, Indian stat ...
, and finished on 24 December. In addition to Hyderabad, scenes were filmed in coastal
Andhra Pradesh Andhra Pradesh (ISO 15919, ISO: , , AP) is a States and union territories of India, state on the East Coast of India, east coast of southern India. It is the List of states and union territories of India by area, seventh-largest state and th ...
,
Tamil Nadu Tamil Nadu (; , TN) is the southernmost States and union territories of India, state of India. The List of states and union territories of India by area, tenth largest Indian state by area and the List of states and union territories of Indi ...
and
Kerala Kerala ( , ) is a States and union territories of India, state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile ...
. ''Seethamma Vakitlo Sirimalle Chettu'' was released worldwide on 11 January 2013 to generally positive reviews. The film was commercially successful, earning a distributor share of 51 crore on a budget of 40 crore, and was the second-highest-grossing Telugu film of the year (after '' Attarintiki Daredi'' ). It received seven nominations at the
61st Filmfare Awards South The 61st Filmfare Awards South ceremony honouring the winners and nominees of the best of South Indian film industry, South Indian cinema in 2013 is an event held on 12 July 2014 at the Nehru Indoor Stadium, Chennai. Awards and nominees Main a ...
and eleven nominations at the 3rd South Indian International Movie Awards, winning two awards at each: Best Actor Male — Telugu (Mahesh Babu) and Best Playback Singer Female — Telugu ( K. S. Chithra). The film won four
Nandi Awards The Nandi Awards are annual awards presented by the Government of Andhra Pradesh to recognise excellence in Telugu cinema, theatre, and television, as well as lifetime achievements in Indian cinema. The awards are named after the monolithic ...
, including the Award for Best Home-viewing Feature Film.


Plot

A benevolent mid-aged man, fondly referred to as Relangi Mavayya (), resides in his hometown with his wife, children, elderly mother and orphaned niece Seetha, whom they fostered. Reticent,"Peddodu" () resigns from his uncle Brahmananda Rao's company, in response to being chastised while "Chinnodu" () is sharp-witted and flirtatious. Friends and kin presume that Seetha, being Peddodu's cross cousin, would marry him. Despite being cognizant of her own feelings for him, Seetha is disappointed with the fact that he never addresses her by her name. Ramachandra Prasad, Seetha's paternal uncle, a wealthy individual, despises the financial stature of Relangi Mavayya's family; his daughter Geetha and Chinnodu meet at the wedding of the former's elder sister, and develop feelings for each other. A distant relative, Kondal Rao and his son Gooduraju envy Relangi Mavayya and his sons' image among everyone. Geetha's elder sister and her in-laws run into Relangi Mavayya and his daughter Chinni in a train and deem her potential to be the wife of a relative, prompting the alliance to be eventually finalized. Ramachandra Prasad humiliates Peddodu during the wedding ceremony, intensifying the tensions between them. Peddodu and Chinnodu goes to
Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
with an intent to find employment. Geetha, who has been in the city with her family, summons Chinnodu to a restaurant, concealing her family's presence. Ramachandra Prasad belittles him and his family once again, causing Chinnodu to insult him in front of his family threatening to beat him if he insults his family again and furiously walk out. Geetha attempts to cheer Chinnodu but they stumble upon Peddodu, who is unhappy about their affair and goes home. Geetha's relationship with Chinnodu is thus strained. Ramachandra Prasad finds a suitor for her but his mother resists and commands him to get Seetha married in the first place. Ramachandra Prasad discourages Relangi Mavayya's interest in getting Seetha married to Peddodu and finds a marriage proposal for her. Nevertheless, the alliance is spoiled. Relangi Mavayya falls prey to a road accident while rescuing a young boy and sustains minor wounds; Brahmananda Rao, the young boy's uncle, apologizes and offers a job to Chinnodu. Elsewhere, Peddodu and Chinnodu's rift widens, owing to unfinished conversations. Relangi Mavayya and his family attend the annual "Kalyanam" of
Rama Rama (; , , ) is a major deity in Hinduism. He is worshipped as the seventh and one of the most popular avatars of Vishnu. In Rama-centric Hindu traditions, he is considered the Supreme Being. Also considered as the ideal man (''maryāda' ...
and
Sita Sita (; ), also known as Siya, Jānaki and Maithili, is a Hindu goddess and the female protagonist of the Hindu epic ''Ramayana''. Sita is the consort of Rama, the avatar of god Vishnu, and is regarded as an avatar of goddess Lakshmi. She is t ...
in
Bhadrachalam Bhadrachalam is a census town in Bhadradri Kothagudem district in the Indian state of Telangana. It is an important Hindu pilgrimage town with the Bhadrachalam Temple of Rama, situated on the banks of Godavari River. It is located east of sta ...
, which is coincidentally attended by Geetha and her family. A
short circuit A short circuit (sometimes abbreviated to short or s/c) is an electrical circuit that allows a current to travel along an unintended path with no or very low electrical impedance. This results in an excessive current flowing through the circuit ...
causes chaos; Peddodu and Chinnodu rescue Geetha's family and other devotees. Praising the brothers, their father reminds them of their love for each other and details the importance of adjusting, brotherhood and family. This transforms their attitude, prompting their reconciliation. Having eavesdropped on their conversation, Ramachandra Prasad reforms. Peddodu addresses Seetha by her name, hinting his love for her and they marry as Geetha's father performs the rituals on Seetha's father's behalf. Chinnodu and Geetha too harmonize. Later, Chinnodu and Peddodu buy bangles for their grandmother, implying that they have found employment.


Cast

* Venkatesh as Peddodu, Relangi Mavayya's elder son *
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor who works in Telugu cinema. He is one of the highest-paid actors in Indian cinema and has featured in ''Forbes India''s Celebrity 100 list since 2012. He has appeared in more tha ...
as Chinnodu, Relangi Mavayya's younger son * Anjali as Seetha, Peddodu's wife *
Samantha Samantha is an English feminine given name in use since the 17th century that is of uncertain derivation. It is now in popular use worldwide due to various popular culture influences. Etymology Some etymologists have suggested Samantha might ...
as Geetha, Chinnodu's love interest *
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Telugu language, Telugu, Tamil language, Tamil, Kannada, Malayalam, English language, Engl ...
as Relangi Mavayya, Peddodu and Chinnodu & Chinni's father *
Jayasudha Jayasudha Kapoor (born Sujatha Nidudavolu), known mononyomusly as Jayasudha is an Indian actress and politician known for her works predominantly in Telugu and Tamil cinema. She has also worked in few Kannada, Malayalam, and Hindi films. Known ...
as Saavitri, Relangi Mavayya's wife, Peddodu and Chinnodu's mother *
Abhinaya Abhinaya (Sanskrit ''abhi-'' 'towards' + ''nii-'' 'leading/guide') is the art of expression in Indian aesthetics. More accurately it means "leading an audience towards" the experience (') of a sentiment ('). The concept, derived from Bh ...
as Chinni *
Rao Ramesh Rao Ramesh (born 25 May 1968) is an Indian actor who works primarily in Telugu cinema, Telugu theatre, theatre, and television apart from some Tamil films. He is the son of veteran actor Rao Gopal Rao. Rao Ramesh initially appeared in ''Seema ...
as Geetha’s father *
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil cinema, Tamil, Hindi cinema, Hindi, Kannada cinema, Kannada and Ma ...
as P. Brahmananda Rao *
Rohini Hattangadi Rohini Hattangadi (''née'' Oak; born 11 April 1951) is an Indian actress, known for her work in Marathi, Hindi, Telugu, Tamil, Kannada, Malayalam, and Gujarati films, and Marathi soap operas and theatre. She has won two Filmfare Awards, one ...
as Seetha's maternal grandmother *
Rama Prabha Rama Prabha is an Indian actress who performs in Telugu, Tamil and Hindi films. She has acted in more than 1,400 films and is credited as a character artist who shared screen space with superstars across most generations of South Indian Cin ...
as Seetha and Geetha's paternal grandmother *
Ahuti Prasad Ahuti Prasad (born Adusumilli Janardhan Vara Prasad; 2 January 1958 – 4 January 2015) was an Indian actor who worked in Telugu film industry. He was renowned for the wide variety of roles he played, including father-figure, comedian, and ant ...
as Geetha's uncle *
Tanikella Bharani Tanikella Bharani (born 14 July 1954) is an Indian actor, screenwriter, poet and playwright who works predominantly in Telugu cinema. He has worked as an actor in more than 750 films, including few in Tamil, Kannada and Hindi; while he was al ...
as Kondala Rao *
Ravi Babu Ravi Babu is an Indian actor, director, writer, and producer in Telugu film industry, Telugu cinema. He has written 13 films and directed 16. He has acted in roughly 67 films in his career. Personal life and career His father is actor Chalapa ...
as Goodu Raju, Kondala Rao's son * Murali Mohan as Local MLA, Relangi Mavayya's friend *
Rajitha Mallela Rajitha is an Indian actress who works in Telugu films. She has been active since the late 1980s. Career Rajitha made her debut in film industry at the age of 18 with the Telugu movie, '' Brahma Rudrulu'' in which she portrayed Ak ...
as Geetha's aunt * Dhanya Balakrishna as a girl who proposes to Chinnodu * Kalpika Ganesh as Geetha's elder sister * Tejaswi Madivada as Geetha's younger sister * Venu Madhav as Census Officer * Praveen as Peddodu's friend *
Srinivasa Reddy Yaramala Srinivasa Reddy is an Indian actor known for his work in Telugu cinema. He began his career as a television anchor, hosting comedy programs before transitioning to films. Srinivasa Reddy made his acting debut with '' Ishtam'' (2001) and ...
as Peddodu's friend * Satya Dev as Chinnodu's friend *
Raja Ravindra Raja Ravindra is an Indian actor predominantly appears in Telugu films and television serials. Apart from Telugu films, he has acted in several Tamil films and a few Kannada movies. He started his career with TV serials and entered into films. ...
as Police Officer * Prabhas Sreenu as Goodu Raju's friend * Pruthviraj * Gemini Suresh as Peddodu's coworker * Suryakantham (photo) as Relangi Mavayya's grandmother * SV Ranga Rao (photo) as Relangi Mavayya's grandfather * Srikanth Addala in a
cameo appearance A cameo appearance, also called a cameo role and often shortened to just cameo (), is a brief guest appearance of a well-known person or character in a work of the performing arts. These roles are generally small, many of them non-speaking on ...
in the song "Musire Mabbula" *
Brahmanandam Kanneganti Brahmanandam (born 1 February 1956) is an Indian actor and comedian known for his work in Telugu cinema. Recognised as one of India's finest and highest-paid comic actors, he holds the Guinness World Record for the most screen cred ...
(deleted scenes)


Production


Development

After the release of his directorial debut, '' Kotha Bangaru Lokam'' (2008), Srikanth Addala worked for three years on ''Seethamma Vakitlo Sirimalle Chettu'' script. After '' Vedam'' release, in June 2010
Dil Raju Velamakucha Venkata Ramana Reddy (born 18 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor, who is known for his work in Telugu cinema. He has also financed some Tamil cinema, Tamil and Hindi cinema, ...
began planning a film directed by Addala and featuring Venkatesh and
Pawan Kalyan Konidela Pawan Kalyan (born Konidela Kalyan Kumar; 2 September 1971) is an Indian politician, actor, philanthropist, and martial artist serving as the List of deputy chief ministers of Andhra Pradesh, 11th Deputy Chief Minister of Andhra Prade ...
as the male leads. Scripting began, and the film's title was announced in September. When the project stalled, Addala approached
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor who works in Telugu cinema. He is one of the highest-paid actors in Indian cinema and has featured in ''Forbes India''s Celebrity 100 list since 2012. He has appeared in more tha ...
with its script in June 2011. Babu agreed to act in the film after Addala met him to read the script during
pre-production Pre-production is the process of planning some of the elements involved in a film, television show, play, video game, or other performance, as distinct from production and post-production. Pre-production ends when the planning ends and the co ...
for ''
Dookudu ''Dookudu'' () is a 2011 Indian Telugu-language action comedy film directed by Srinu Vaitla and written by Vaitla, Kona Venkat, and Gopimohan. It is produced by Ram Achanta, Gopi Achanta, and Anil Sunkara under the banner 14 Reels Entertain ...
'' (2011). He and Venkatesh cited the script's emotional depth and realistic approach as the reason they signed for the film. Addala approached Ganesh Patro in
Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
to write the film's dialogue. Patro used the dialect spoken in the Godavari region of Andhra Pradesh, edited by Addala. It was his final project as a dialogue writer before his death in January 2015. K. V. Guhan, who worked on the previous Babu films '' Athadu'' (2005) and ''Dookudu'', was signed as ''Seethamma Vakitlo Sirimalle Chettu'' cinematographer. Mickey J. Meyer, who worked with Addala on the director's debut, composed the film's
soundtrack A soundtrack is a recorded audio signal accompanying and synchronised to the images of a book, drama, motion picture, radio program, television show, television program, or video game; colloquially, a commercially released soundtrack album of m ...
and
Mani Sharma Yanamandra Venkata Subrahmanyam (Telugu: యనమండ్ర వెంకట సుబ్రహ్మణ్యం; born 11 July 1964), professionally known as Mani Sharma, is an Indian composer and music producer known for his work primaril ...
composed its
score SCORE may refer to: *SCORE (software), a music scorewriter program * SCORE (television), a weekend sports service of the defunct Financial News Network *SCORE! Educational Centers *SCORE International, an offroad racing organization *Sarawak Corrido ...
. Sharma had composed the score for Raju's 2011 production, ''
Oh My Friend ''Oh My Friend'' is a 2011 Telugu-language romantic drama film written and directed by Venu Sriram in his directorial debut and produced by Dil Raju under Sri Venkateswara Creations. The film stars Siddharth, Shruti Haasan, Hansika and Nav ...
'', whose soundtrack was composed by Rahul Raj. Although production began in Hyderabad on the eve of Vijayadasami (6 October 2011) with a launch ceremony, Venkatesh and Babu did not attend due to previous film commitments. "Simple but beautiful" was announced as the film's
advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymo ...
in June 2012.


Casting

''Seethamma Vakitlo Sirimalle Chettu'' is considered the first Telugu star-studded film in the last two or three decades. After listening to Addala's narration, Venkatesh felt that they could work more on the film's script and the director agreed. The actor agreed to the film because he considered it a safe bet which would appeal to a family audience. Raju was interested in casting Babu as the lead for two reasons: the film, revolving around two brothers, required two popular actors as the leads and the producer again wanted to work with the actor after '' Murari'' (2001), '' Takkari Donga'' (2002), '' Okkadu'' (2003) and ''Athadu''. Guhan told ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...
'' that Venkatesh's and Babu's unnamed characters would simply be called Peddodu and Chinnodu, respectively. The film is considered to be the first multi-starrer of
Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Cinema of India, Indian cinema dedicated to the production of Film, motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Based in Film N ...
in recent decades.
Samantha Ruth Prabhu Samantha Ruth Prabhu (born 28 April 1987) is an Indian actress who works predominantly in Telugu and Tamil films. One of South India's highest-paid actresses, Samantha is the recipient of several accolades, including four Filmfare Awards So ...
was signed to play Babu's love interest in the film, and Raju asked her to allow 40 days for shooting. After Trisha, Bhumika Chawla and
Anushka Shetty Sweety Shetty (born 7 November 1981), known by her stage name Anushka Shetty, is an Indian actress known for her works in Telugu and Tamil cinema. She is the recipient of three Filmfare Awards South, two Nandi Awards, two SIIMA Awards and o ...
were considered for the other female lead, Amala Paul was signed in mid-December 2011. After a photo shoot and the beginning of
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as the ...
, Paul left the project in late January 2012 and Raju replaced her with Anjali.
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Telugu language, Telugu, Tamil language, Tamil, Kannada, Malayalam, English language, Engl ...
was cast in a principal role as the brothers' father. When he failed to join the film unit in Kutralam, it was rumoured that he had walked out of the film due to differences with Raju but Raju denied the reports.
Jayasudha Jayasudha Kapoor (born Sujatha Nidudavolu), known mononyomusly as Jayasudha is an Indian actress and politician known for her works predominantly in Telugu and Tamil cinema. She has also worked in few Kannada, Malayalam, and Hindi films. Known ...
and
Rohini Hattangadi Rohini Hattangadi (''née'' Oak; born 11 April 1951) is an Indian actress, known for her work in Marathi, Hindi, Telugu, Tamil, Kannada, Malayalam, and Gujarati films, and Marathi soap operas and theatre. She has won two Filmfare Awards, one ...
were signed for supporting roles, and Hattangadi said that she would play the brothers' grandmother. Rao Ramesh played Samantha's father in the film. Miss Dabur Gulabari 2011 second runner-up Tejaswi Madivada was signed for a supporting role in her acting debut, and
Abhinaya Abhinaya (Sanskrit ''abhi-'' 'towards' + ''nii-'' 'leading/guide') is the art of expression in Indian aesthetics. More accurately it means "leading an audience towards" the experience (') of a sentiment ('). The concept, derived from Bh ...
was cast as Babu's sister in the film.
Rama Prabha Rama Prabha is an Indian actress who performs in Telugu, Tamil and Hindi films. She has acted in more than 1,400 films and is credited as a character artist who shared screen space with superstars across most generations of South Indian Cin ...
,
Tanikella Bharani Tanikella Bharani (born 14 July 1954) is an Indian actor, screenwriter, poet and playwright who works predominantly in Telugu cinema. He has worked as an actor in more than 750 films, including few in Tamil, Kannada and Hindi; while he was al ...
,
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil cinema, Tamil, Hindi cinema, Hindi, Kannada cinema, Kannada and Ma ...
,
Brahmanandam Kanneganti Brahmanandam (born 1 February 1956) is an Indian actor and comedian known for his work in Telugu cinema. Recognised as one of India's finest and highest-paid comic actors, he holds the Guinness World Record for the most screen cred ...
and
Ahuti Prasad Ahuti Prasad (born Adusumilli Janardhan Vara Prasad; 2 January 1958 – 4 January 2015) was an Indian actor who worked in Telugu film industry. He was renowned for the wide variety of roles he played, including father-figure, comedian, and ant ...
later joined the film's supporting cast. Traditional and formal costumes were supplied by the clothing chain Kalamandir.


Filming

Principal photography began on 18 January 2012 in Visakhapatnam, where several of Venkatesh's scenes were filmed near the
Andhra University Andhra University is a public university located in Visakhapatnam, Andhra Pradesh, India. It was established in 1926. It is graded as an A++ institution by NAAC receiving a score of 3.74 on a scale of 4. History King Vikram Deo Verma, the Mah ...
campus and on the Ramakrishna Mission Beach. The next shooting schedule began in Kutralam, Tamil Nadu, on 6 February 2012 and filming continued in Hyderabad during March. In Sanathnagar a crowd disrupted shooting, and the film's crew chose an undisclosed location to resume. Samantha joined the film unit on 28 March. After shooting was disrupted three times in Hyderabad by crowds, Babu suggested that Raju move production to
Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
(where several wedding scenes were filmed at a coconut plantation). Rain increased production costs. Part of the song "Yem Cheddaam" was shot at the
Sabarmati Riverfront Sabarmati Riverfront is a waterfront (area), waterfront being developed along the banks of Sabarmati River, Sabarmati river in Ahmedabad, India. Proposed in the 1960s, the construction began in 2005. Since 2012, under Phase 1, the waterfront has ...
in mid-April, the riverfront's first appearance in a Telugu film. In addition to the riverfront, scenes were filmed over a fifteen-day schedule in shopping malls and gardens around
Ahmedabad Ahmedabad ( ), also spelled Amdavad (), is the most populous city in the Indian state of Gujarat. It is the administrative headquarters of the Ahmedabad district and the seat of the Gujarat High Court. Ahmedabad's population of 5,570,585 ...
. Addala chose the city for its developing infrastructure, friendly people and climatic similarity to Hyderabad. On 31 May 2012, Raju told the media that 35 percent of ''Seethamma Vakitlo Sirimalle Chettu'' filming was completed and the next shooting schedule would begin at
Ramoji Film City Ramoji Film City is an integrated film studio facility located in Hyderabad, India. Spread over , it is recognized as the world's largest film studio complex by the Guinness World Records. Established in 1996 by Telugu media proprietor Ramoj ...
. A house set worth 10 million was built at the studio under the supervision of A. S. Prakash. Venkatesh and Anjali began a four-day shooting schedule at Ahobilam on 4 July. After several key scenes were filmed in Relangi, near
Tanuku Tanuku is a Town in West Godavari district of the Indian state of Andhra Pradesh. It is the mandal headquarters of Tanuku mandal . Tanuku is a fourth largest Town in the West Godavari District after in Bhimavaram, Tadepalligudem, and Palakollu i ...
, a new schedule began in
Bhadrachalam Bhadrachalam is a census town in Bhadradri Kothagudem district in the Indian state of Telangana. It is an important Hindu pilgrimage town with the Bhadrachalam Temple of Rama, situated on the banks of Godavari River. It is located east of sta ...
on 16 July. Filming was delayed when Samantha became ill, resuming on 19 August after her recovery. By mid-September, the producers had filmed for nearly 80 working days. Wedding and other crucial scenes were filmed in Chennai. By then the shooting of five songs was completed, with work on two more songs and detail work pending. Raju planned two shooting schedules: one from 28 September to 12 October, and the other from 15 November to the end of the month. Filming continued on 2 October 2012 at
Ramanaidu Studios Suresh Productions (also known as Suresh Movies, Vijaya Suresh Combines) is an Cinema of India, Indian film production company, production and Film distributor, distribution company known for its works in Telugu cinema. It is established in 19 ...
. The film's climactic scenes were shot in mid-November 2012 on a custom-built Bhadrachalam Temple set at Ramoji Film City, and the dialogue was wrapped up on 17 November. A song featuring Babu and Samantha was shot in Magarpatta,
Pune Pune ( ; , ISO 15919, ISO: ), previously spelled in English as Poona (List of renamed Indian cities and states#Maharashtra, the official name until 1978), is a city in the state of Maharashtra in the Deccan Plateau, Deccan plateau in Western ...
, in early December, and scenes following Chinni's wedding were filmed in Dwaraka Tirumala. Another song featuring Venkatesh and Anjali was shot in
Kerala Kerala ( , ) is a States and union territories of India, state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile ...
under the supervision of Prem Rakshith; its completion marked the end of principal photography on 24 December.


Post-production

On 6 October 2012, a '' pooja'' commemorated the beginning of the film's dubbing.
Post-production Post-production, also known simply as post, is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording indivi ...
was planned simultaneously for a December 2012 release. On 23 October, Samantha began dubbing her role in the film. This was the first time she dubbed for herself in a Telugu film; her roles had previously been dubbed by the singer Chinmayi. Babu began dubbing his role on 10 December; Venkatesh had completed most of his dubbing work by then, with only a few reels remaining. In mid-December, Samantha said that she had dubbed 40 percent of her role and the producers would decide if her voice would be retained; Chinmayi and
Dubbing Janaki Dasari Janaki, known professionally as Dubbing Janaki, is an Indian actress and voice artist. She has appeared in several films and television shows in various South Indian languages. Early life Janaki was born in Peddapuram, East Godavari ...
were later chosen to dub for Prabhu and Hattangadi. Babu finished dubbing his role by early January 2013, and post-production ended on 3 January. The first copy of the film was sent to the
Central Board of Film Certification The Central Board of Film Certification (CBFC) is a statutory Motion picture content rating system, film-certification body in the Ministry of Information and Broadcasting (India), Ministry of Information and Broadcasting of the Government of ...
on 7 January, and it was cleared by the Board the following day.


Themes

Raju said in early October 2011 that ''Seethamma Vakitlo Sirimalle Chettu'' would be a
family drama In film and television show, television, drama is a category or genre of narrative fiction (or docudrama, semi-fiction) intended to be more serious than humour, humorous in tone. The drama of this kind is usually qualified with additional te ...
; its title focuses on the family system in India, a part of the Indian ideology of one world family. According to Addala, "Seethamma" stands for the goddess
Sita Sita (; ), also known as Siya, Jānaki and Maithili, is a Hindu goddess and the female protagonist of the Hindu epic ''Ramayana''. Sita is the consort of Rama, the avatar of god Vishnu, and is regarded as an avatar of goddess Lakshmi. She is t ...
, "Vakitlo" for India and "Sirimalle Chettu" for the Indian family. The mentality of a person who does not smile at a fellow human but preaches the need for change in society and improvement in human relations was the basis of the film's script. The director tells the story of two brothers of different ages who are not expressive, showing them safeguarding their identities but having a deep love and respect for each other. Addala travelled to
Yanam Yanam () (previously Yanaon, ()) is a town located in the Yanam district in Puducherry, India. It has a population of 35,000 and is entirely surrounded by Andhra Pradesh. It was formerly a French colony for nearly 200 years, and, though unite ...
and other places in
East Godavari district East Godavari is a district in the Coastal Andhra region of Andhra Pradesh, India. Its district headquarters is at Rajamahendravaram. Geography This district is surrounded by: * North East: Alluri Sitharama Raju district * North West: Eluru ...
to study the mentality and behaviour of the local people. He noticed that about 80 percent of the families had good fathers, and their sons (who were struggling to find jobs and establish themselves) reconciled easily after small disagreements. Addala decided to convey in the film that life would be easier if small problems can be corrected. Most of the characters, except Seetha, are drawn from real life; Babu's character represents youth, and Venkatesh and Prakash Raj's characters exemplify an elder brother and a middle-class father. The movie draws similarities to the 1962 movie Gundamma Katha, such as the appearance of late actors Suryakantham and SV Ranga Rao, parent figures in both movies, as well as the idea of two brothers marrying two "almost" sisters (parallel cousins and steps-sisters). Seetha and Lakshmi are both humble orphans, while Saroja and Geetha are more spoiled and live with their parent who conflicts with the main family. Peddhodu and Chinnodu reflect the same mature and immature dynamic as Anji and Raja, as well as ending up with their respective heroine. The movies also share an intro, through which a group of pictures of a certain group of characters is shown on a background before the credits.


Soundtrack

''Seethamma Vakitlo Sirimalle Chettu'' soundtrack was composed by Mickey J Meyer, with lyrics by Ananta Sriram and
Sirivennela Seetharama Sastry Sirivennela Seetharama Sastry (born Chembolu Seetharama Sastry; 20 May 1955 – 30 November 2021) was an Indian poet and lyricist known for his works in Telugu cinema and Telugu theatre. He acquired the stage name Sirivennela after writing the ...
.
Aditya Music Aditya Music India Private Limited is an Indian music record label company, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded b ...
acquired its marketing rights in early June 2012, and the soundtrack was released at an event at
Ramanaidu Studios Suresh Productions (also known as Suresh Movies, Vijaya Suresh Combines) is an Cinema of India, Indian film production company, production and Film distributor, distribution company known for its works in Telugu cinema. It is established in 19 ...
in Nanakramguda,
Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
, on 30 May 2012. A critical and commercial success, it was certified triple platinum at a 19 January 2013 ceremony at Shilpakala Vedika in Hyderabad.


Release


Theatrical

In late April 2012 the producers planned a worldwide release on 28 September, three weeks before the release of '' Cameraman Gangatho Rambabu''. ''Seethamma Vakitlo Sirimalle Chettu'' release was expected to be postponed because of a filming delay after Samantha had an adverse drug reaction. Raju later announced that the film would be released on 21 December for
Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus Christ, observed primarily on December 25 as a Religion, religious and Culture, cultural celebration among billions of people Observance of Christmas by coun ...
, but due to production delays its release was postponed to 11 January 2013 for the three-day
Sankranthi Sankranti () refers to the transmigration of the sun from one zodiac to another in Indian astronomy. In ''Saurmana'' ''varsha'' (Hindu Solar year), there are twelve Sankrantis corresponding with twelve months of a year. The Sankrantis can be broa ...
holiday. At Babu's suggestion a statewide premiere was planned a day before the general theatrical release, with the producers hoping to earn 10 million from the premiere. ''Seethamma Vakitlo Sirimalle Chettu'' was released on 101 screens (considered a record) in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and on eight screens in
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
. The film was released in
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
,
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
, the
San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...
and
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. ''Seethamma Vakitlo Sirimalle Chettu'' was the first South Indian film to be released in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, premiering on 10 January 2013 at the Times Square AMC Empire 25 theatre. The film opened worldwide on 1,500 screens. In Hyderabad and
Secunderabad Secunderabad () is a twin cities, twin city of Hyderabad and one of the six zones of the Greater Hyderabad Municipal Corporation (GHMC) in the States and union territories of India, Indian state of Telangana. It is the headquarters of the South ...
, it was released on 85 screens and the cities' eight multiplexes scheduled 100 shows per day; tickets for the first week sold out in one day. Raju scheduled screenings for women only on 14, 15 and 16 January. A Tamil remake proved cost-prohibitive, leading to an announcement of the Tamil-dubbed version ''Anandam Anandame'' in early October 2013. Viji Creations acquired the dubbing rights and P. Rajarajan wrote the dialogue for the dubbed version. It was also later dubbed and released in Tamil again under the title ''Nenjamellam Pala Vannam'' which was released in 2018.


Re-release

''Seethamma Vakitlo Sirimalle Chettu'' was re-released in theaters worldwide on 7 March 2025.


Marketing

The film's first-look teaser was released on 31 May 2012. Within a day of its release the teaser attracted 227,319 views on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
, and 9,416 members shared it on
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
. First-look posters saying "Happy birthday to my brother Mahesh Babu", signed by Venkatesh, were released on 8 August. Publicist B. A. Raju announced that another teaser would be released on 12 December, the day before Venkatesh's birthday, since the producers of ''
Businessman A businessperson, also referred to as a businessman or businesswoman, is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial ...
'' (2012) had released a first-look poster featuring Babu on 11 November 2011. The film's theatrical trailer was released on 13 December. Red Label and Mega Mart entered into a
co-branding Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, ...
partnership for the film.


Pre-release revenue

''Seethamma Vakitlo Sirimalle Chettu'' television broadcast rights were sold for 85 million to an undisclosed channel in early June 2012. Theatrical distribution rights for
Krishna district Krishna district is a district in the Coastal Andhra region in Indian state of Andhra Pradesh, with Machilipatnam as its administrative headquarters. It is surrounded on the East by Bay of Bengal, West by Guntur district, Guntur, Bapatla distric ...
were sold for 27.5 million in late October 2012. Vintage Creations and Srinikethan Films acquired the theatrical distribution rights for East Godavari and
Nellore district Nellore district, officially known as Sri Potti Sriramulu Nellore district in Coastal Andhra Region, is one of the 26 districts in the Indian state of Andhra Pradesh. According to the 2011 Census, the district's population was 2,963,557 of which ...
s for 28.3 million and 18.5 million, respectively. 14 Reels Entertainment, in association with FICUS, acquired the film's overseas theatrical distribution rights in late November 2012.


Home media

''Seethamma Vakitlo Sirimalle Chettu'' Indian
VCD Video CD (abbreviated as VCD, and also known as Compact Disc Digital Video), (not to be confused with CD Video which is a type of LaserDisc, Laserdisc) is a home video format and the first format for distributing films on standard optical di ...
,
DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
and
Blu-ray Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
discs were marketed by Aditya Videos. Overseas DVD and Blu-ray discs were released in June 2013 by Bhavani Videos, and global television broadcast rights were acquired by
MAA TV Star Maa is an Indian Telugu-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts programmes such as serials, reality shows and Telugu films. History ...
. After its global television premiere, ''Seethamma Vakitlo Sirimalle Chettu'' registered a TRP rating of 20.00, the second highest rating ever for a Telugu film after ''
Magadheera ''Magadheera'' () is a 2009 Indian Telugu-language epic romantic fantasy action drama film co-written & directed by S. S. Rajamouli, based on a story by V. Vijayendra Prasad and with dialogues by M. Rathnam. Produced by Allu Aravind under ...
'' (2009) which registered 22.00. It retained that spot until the global television premiere of '' Baahubali: The Beginning'' (2015) and '' Srimanthudu'' (2015). They registered the TRP ratings of 21.84 and 21.24 respectively, pushing ''Seethamma Vakitlo Sirimalle Chettu'' to the fourth spot. The film's premiere took place on
MAA TV Star Maa is an Indian Telugu-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts programmes such as serials, reality shows and Telugu films. History ...
on 9 June 2013, and now the film is available for streaming on
Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...
,
Disney+Hotstar Disney+ Hotstar, also known as JioHotstar or simply Hotstar, is an Indian subscription video-on-demand over-the-top streaming service owned by Disney Star. The brand was introduced as Hotstar for a streaming service carrying content from Dis ...
, aha, and ETV Win and for rent on
Apple TV Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...
and Google TV. The film is also available for free on YouTube channels of Aditya Videos and Sri Venkateswara Creations. In 2025
Zee Telugu Zee Telugu is an Indian Telugu-language general entertainment pay television channel in India. It was launched on 12 September 2004 as '' Alpha TV Telugu''. and was rebranded as ''Zee Telugu'' on 18 May 2005. The channel is owned by Zee Entert ...
acquired satellite rights from
Star MAA Star Maa is an Indian Telugu language, Telugu-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts programmes such as serials, reality shows and Telugu ...
and premiered on 16 March 2025


Reception


Critical reception

''Seethamma Vakitlo Sirimalle Chettu'' received generally positive reviews. Sangeetha Devi Dundoo of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...
'' called the film a "delightful family drama with its celebration of family bonds, love and marriage laced with laughter", and Addala "wants to leave his audience with a thought, wants them to reflect on their relationships and overlook skirmishes that can sour family bonds". Dundoo cited Guhan's cinematography as one of the film's highlights, and praised its performances. Mahalakshmi Prabhakaran of ''
Daily News and Analysis The ''Daily News and Analysis'', abbreviated as ''DNA'', is a Hindi-language news program on Zee news that was earlier an English-language newspaper with multiple local city editions across India. ''DNA'' was first launched as a broadsheet newsp ...
'' called the film a "heartwarming watch that has its emotions and underlying message in the right place". Calling Guhan's cinematography and its music wonderful, Prabhakaran also praised the film's cast. According to
IANS Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. In December 2023, Adani Group, Adani group, known for its clos ...
, "It is very unlikely to point out a single dull moment in this crowd-pleasing, tear-jerking healthy family entertainer that presents a story akin to every household". The reviewer added that the film "may or may not inspire one and all, but it will definitely send everybody back home with a smile". Shekhar of
Oneindia Oneindia.com is an Indian news website established in January 2006 by BG Mahesh. The website provides news updates, information on sports, events, travel, entertainment, business, lifestyle, videos, and classifieds in seven different Indian lang ...
Entertainment called the film a "good family entertainer", adding that the audience would immerse themselves in the film and "feel like they are watching some real life sequences from in and around their house". IndiaGlitz called the film a "heart-tugging family entertainer": "If Mahesh Babu seems to be the most important star, be it in terms of the screen time or the number of lines he gets to speak, it is Venkatesh who takes a lion's share in SVSC's story. It is around Peddodu that Srikanth Addala weaves a drama full of modest emotional highs and lilting moments". Karthik Pasupulate of ''
The Times of India ''The Times of India'' (''TOI'') is an Indian English-language daily newspaper and digital news media owned and managed by the Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation an ...
'' gave ''Seethamma Vakitlo Sirimalle Chettu'' 3.5 out of five stars, calling it a "good old fashioned family drama sans the usual masala" and adding that it is "pleasant, well intended, and has some tender moments as well, but does it pack enough entertainment value". Pasupulate praised the performances, calling them understated like the rest of the film.
Sify Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology (ICT) company providing telecom services, data center services, cloud & managed services, transformation integration services, and ...
gave the film 3.25 out of five stars: "''Seethamma Vaakitlo Sirimalle Chettu'' definitely makes you moist-eyed as you walk out from the theatre but it runs on a flimsy story. It is a film that reinforces the great Indian family values and is also a manipulative film like most
Sooraj Barjatya Sooraj R. Barjatya (born 22 February 1964) is an Indian filmmaker who works in Hindi cinema. He has directed and produced some of the List of highest-grossing Hindi films, most commercially successful Hindi films. His films often include themes ...
films." The reviewer praised the film's climax, adding that Babu's performance, the score, cinematography and its later scenes overshadowed its flaws. Radhika Rajamani of
Rediff Rediff.com, stylized as rediff.com, is an Indian news, information, entertainment, and shopping website. Founded by Ajit Balakrishnan in 1996, it was the first Indian website to become a mainstream news media organization. It is headquartered i ...
gave the film three out of five stars: "While it cruises along smoothly, delving into relationships within the family, without too many conflicts or twists and turns, one feels an emotional disconnect sometimes because society has changed so much from what is portrayed on screen". She added, "The storyline is realistic, in that it is all about the happenings in a middle class home, but it's more about situations and doesn't develop as a story. So if you want to see a non-violent, family values kind of film, this one is for you. It's just that it seems a little out of date." B. V. S. Prakash of ''
Deccan Chronicle ''Deccan Chronicle'' is an English-language daily newspaper based in Hyderabad, India. Founded in 1938, it was initially launched as a Weekly newspaper, weekly and later converted into a daily. The newspaper's name reflects its origins in the ...
'' gave the film 2.5 out of five stars, calling it a "dampener" and its scenes repetitive and tedious. Prakash praised the performances, however, especially those of Venkatesh and Babu.


Box office

''Seethamma Vakitlo Sirimalle Chettu'' earned 9.81 crore on its first day at the AP-Nizam box office—according to trade analyst Trinath, probably the best-ever opening for a star-studded Telugu film.
Taran Adarsh Taran Adarsh (born 13 June 1965) is an Indian film critic and trade analyst. He is best known for giving trade figures and box office updates on social media, as well as his reviews for Bollywood Hungama. Career Taran Adarsh started his journ ...
called the film's opening "mindblowing" as it earned US$205,347 (1.13 crore) at 62 locations on its Thursday previews in the United States. It earned $338,228 on Friday, bringing its two-day total to $552,041—the most successful opening for a Telugu film in the U.S. ''Seethamma Vakitlo Sirimalle Chettu'' netted 25.01 crore in four days at the global box office, the most successful opening in Babu and Venkatesh's careers. The film grossed $1,262,100 (6.87 crore) from reported screens in its first four-day weekend in the United States, affecting other films (such as '' Naayak'' and ''
Matru Ki Bijlee Ka Mandola ''Matru Ki Bijlee Ka Mandola'' () is a 2013 Indian Hindi-language satirical black comedy film directed, co-written, co-produced, and composed by Vishal Bhardwaj. The film stars Pankaj Kapur, Imran Khan and Anushka Sharma in the titular role ...
'') and surpassing the US lifetime earnings of '' Gabbar Singh'' (2012). The film's earnings declined 25 percent on its fifth day, and its five-day total nett was 28.66 crore. Earning about 35 crore in its first week, ''Seethamma Vakitlo Sirimalle Chettu'' broke box-office records in several parts of the world. The film's earnings declined 50 percent over its second weekend, with a ten-day global box-office nett of 45 crore. In its second U.S. weekend the film earned $203,160 (1.09 crore), bringing its ten-day U.S. total to $1,548,709 (8.31 crore) and setting a record for a Telugu film in that country. By the end of its second week, ''Seethamma Vakitlo Sirimalle Chettu'' netted 51 crore at the global box office. In the film's third weekend it was affected by '' Vishwaroopam'', earning about 0.193 crore from 20 screens in the United States. It completed its 50-day run on 3 March in 25 theatres. ''Seethamma Vakitlo Sirimalle Chettu'' netted 38.75 crore at the AP/Nizam box office during its run, earning a distributor share of 51 crore at the global box office and declared a commercial success. It was the second-highest-grossing Telugu film of the year, after '' Attarintiki Daredi.''


Accolades

''Seethamma Vakitlo Sirimalle Chettu'' was one of twenty Telugu film entries for the
61st National Film Awards The 61st National Film Awards ceremony was an event during which the Directorate of Film Festivals of India presented its annual National Film Awards to honour the best films of 2013 in the Cinema of India, Indian cinema. The ceremony was held ...
. The film received seven nominations at the
61st Filmfare Awards South The 61st Filmfare Awards South ceremony honouring the winners and nominees of the best of South Indian film industry, South Indian cinema in 2013 is an event held on 12 July 2014 at the Nehru Indoor Stadium, Chennai. Awards and nominees Main a ...
, including Best Telugu film, Best Director — Telugu and Best Actor — Telugu. It won two awards: Best Actor — Telugu (Babu) and Best Female Playback Singer — Telugu ( K. S. Chithra for ''"Seethamma Vakitlo Sirimalle Chettu"''). The film received eleven nominations at the 3rd South Indian International Movie Awards, where Venkatesh and Babu were nominated for Best Actor — Telugu and Anjali and Jayasudha were nominated for Best Supporting Actor Female — Telugu. It won three awards, again for Best Actor — Telugu (Babu) and Best Female Playback Singer — Telugu (Chithra for ''"Seethamma Vakitlo Sirimalle Chettu"'') besides Anantha Sreeram, who earned the award for Best Lyricist — Telugu for the same song. Babu also received the "Best Actor for the Year 2013" award at the 2015 TSR – TV9 National Film Awards.


Notes


References


External links

* {{Srikanth Addala 2013 films Films directed by Srikanth Addala Films scored by Mickey J Meyer Indian drama films 2010s Telugu-language films Films about women in India Films about social realism Films shot in Hyderabad, India Indian feminist films Films about Indian weddings Films shot in Tirunelveli Films shot in Chennai Films shot in Maharashtra Films shot in Ahmedabad Films shot in Kerala Films shot in Thrissur Films shot in Chalakudy Films about brothers Films about families Indian family films 2013 drama films Films set in Andhra Pradesh Films shot in Andhra Pradesh Films set in Konaseema Sri Venkateswara Creations films Films shot at Ramoji Film City