Seeker (media Company)

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Seeker (stylized SeeSan Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

, California. The network was established in 2015 within a former independent division of

Discovery Communications Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1982, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Cha ...

known as Discovery Digital Networks. Seeker produces online video and editorial content for the digital media landscape, with an emphasis on social platforms and

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

History

Seeker was relaunched in May 2016 in an effort by Discovery Digital Networks to reach millennial audiences looking to satisfy their curiosity by immersing themselves in science, technology and culture. The network was initially launched in March 2015, with a focus on exploration and adventure. In October 2016, Seeker was acquired by the newly founded

Group Nine Media Group Nine Media was an American digital media holding company based in New York City. The company comprises Thrillist, NowThis News, NowThis, The Dodo (website), The Dodo, and Seeker (media company), Seeker. The four brands, and former brand So ...

, along with Thrillist Media Group, NowThis News, The Dodo and SourceFed Studios. This new media group earned a $100 Million investment from

, and is under the leadership of former Thrillist CEO Ben Lerer.

Properties

Seeker's

Channel (also called Seeker; formerly DNews) surpassed more than 4 million YouTube subscribers in August 2019. In 2015, Seeker's program ''Rituals'', with Laura Ling, was nominated for an

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award catego ...

. A ''Seeker Stories'' documentary co-produced with the ONE Campaign about energy poverty in

Sub-Saharan Africa Sub-Saharan Africa is the area and regions of the continent of Africa that lie south of the Sahara. These include Central Africa, East Africa, Southern Africa, and West Africa. Geopolitically, in addition to the list of sovereign states and ...

was honored with a Shorty Award in 2016. ''Seeker Daily'', a short-form news show, partnered with YouTube to cover the 2016 Republican & Democratic Party national conventions in

Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...

and

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

. In 2016, Seeker began producing content for

virtual reality Virtual reality (VR) is a Simulation, simulated experience that employs 3D near-eye displays and pose tracking to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video gam ...

headsets. ''Seeker VR'' content is also distributed on YouTube. and the DiscoveryVR app. Addison O'Dea was among the first to create original films for them, including explorations into the origins of voodoo in West Africa and explorations into the Sahara to find ancient Koranic libraries. In May 2018, Seeker launched a new vertical, "Seeker Universe". The channel is dedicated to outer-space content and intended for a millennial audience. In June 2018, Seeker partnered with Discovery to launch "The Swim", a multi-platform franchise following Ben Lecomte's 5,000-mile-long swim across the Pacific Ocean from Tokyo to San Francisco in an effort to gain awareness on the state of ocean health from pollution. His six-month journey was available to viewers across multiple platforms, a mid-form video series on Seeker's channels and Discovery GO, short-form social videos, weekly Instagram Stories, weekly TV Swim updates on Discovery channel, and the project culminates with a feature-length documentary later in 2019. In April 2019, Seeker released its new YouTube series "SICK", which looks at how diseases work in the human body. Each episode covers a different disease and brings in researchers and doctors to explain them. In July 2019, Seeker partnered with Discovery on a one-hour television special, ''Confessions from Space'', in celebration of the 50th anniversary of the

Apollo 11 Apollo 11 was a spaceflight conducted from July 16 to 24, 1969, by the United States and launched by NASA. It marked the first time that humans Moon landing, landed on the Moon. Commander Neil Armstrong and Lunar Module pilot Buzz Aldrin l ...

Moon landing.

Legacy properties

TestTube and DNews

On September 12, 2012, DNews launched on YouTube with three hosts: Trace Dominguez, Anthony Carboni, and Laci Green. On April 19, 2014, it was announced that Tara Long would be joining as a host. Three videos were uploaded every day. The show was rebranded to Seeker on March 1, 2017. In May 2013, Discovery Digital Networks launched the TestTube network, which became the home of DNews, Laci Green's Sex+ Channel, and Blow it Up! hosted by

Tory Belleci Salvatore Paul Belleci ( ; born October 30, 1970) is an American television personality and model maker, best known for his work on the Discovery Channel television program ''MythBusters''. He has also worked with Industrial Light and Magic on fi ...

from

Mythbusters ''MythBusters'' is a science entertainment television series created by Peter Rees (producer), Peter Rees and produced by Beyond International in Australia. The series premiered on the Discovery Channel on January 23, 2003. It was broadcast in ...

. In March 2015, Discovery Digital Networks launched Seeker Network, which became the home of Seeker Daily, Seeker Stories, and several affiliate shows that centered around adventure and human interest stories. On May 25, 2016, Discovery Digital Networks rolled out changes to its network lineup. The TestTube channel – which had since been renamed to TestTube News – rebranded to Seeker Daily, a show that previously ran on the primary Seeker channel. The overall format of the TestTube News was preserved, but the TestTube brand was phased out of existence. On March 2, 2017, DNews' YouTube channel was rebranded to Seeker. On March 17, 2017, the Seeker Daily channel was rebranded with a new format and new team as NowThis (part of Group Nine Media; along with Seeker).

References

External links

Seeker.com

GroupNineMedia.com
{{Vox Media 2015 establishments in California Digital media Mass media about Internet culture Vox Media Former Discovery, Inc. subsidiaries