Sedley Place is a British design agency based in

Clapham Clapham () is a suburb in south west London, England, lying mostly within the London Borough of Lambeth, but with some areas (most notably Clapham Common) extending into the neighbouring London Borough of Wandsworth. History Early history T ...

, London and employees 35 designers, graphic artists, architects, web designers and account teams.

History

The four founding partners all met at

Wolff Olins Wolff Olins is a British advertising agency and corporate identity consultancy. It was started in 1965 and has offices in London, New York City and San Francisco. It now employs some 150 designers, strategists, technologists, programme managers ...

Gerry Barney Gerald Lawrence Barney (born ) is a British designer, best known for his 1965 British Rail Double Arrow, which is still in use in the UK. In 1960, aged 21, Barney started his career at the Design Research Unit (DRU) as a lettering artist, and ...

, David Bristow, Kit Cooper, Terence Griffin and set up the company in 1978. All but Barney retired from the business in 1996 after Mick Nash took over as managing director. The company operated an office in Berlin from 1987 to 2004. Barney started his career at the

Design Research Unit The Design Research Unit (DRU) was one of the first generation of British design consultancies combining expertise in architecture, graphics and industrial design. It was founded by the managing director of Stuart Advertising Agency, Marcus Brum ...

designing logos like the iconic

British Rail British Railways (BR), which from 1965 traded as British Rail, was a state-owned company that operated most of the overground rail transport in Great Britain from 1948 to 1997. It was formed from the nationalisation of the Big Four (British ra ...

logo The agency originally started as a graphic design agency yet evolved and increased its disciplines as client demands grew. This has been central to the agency's growth and it now covers

typography Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), an ...

, architecture,

interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordin ...

, corporate branding, packaging,

3D graphics 3D computer graphics, or “3D graphics,” sometimes called CGI, 3D-CGI or three-dimensional computer graphics are graphics that use a three-dimensional representation of geometric data (often Cartesian) that is stored in the computer for th ...

and web design. The agency took its name from the address of its original offices situated on Sedley Place adjacent to

Oxford Street Oxford Street is a major road in the City of Westminster in the West End of London, running from Tottenham Court Road to Marble Arch via Oxford Circus. It is Europe's busiest shopping street, with around half a million daily visitors, and ...

and Woodstock Street in London. This street was named after Orlando Sedley, an 18th-century furniture maker who had his workshops located there. The agency relocated to its current offices in 1985 on Venn St, Clapham.

Key projects

* The Coca-Cola Piccadilly Circus sign as it appears today was designed and project managed by Sedley Placed in 2003, originally the world's widest curved LED screen. They are now retained by Coca-Cola produce all content for the sign. Sedley Place also designed the very first LED sign at Piccadilly Circus for Coca-Cola replacing their previous

neon sign In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in Dec ...

. * Sedley Place has worked with Diageo for over twenty years developing brands including

Johnnie Walker Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Sco ...

(Blue, Gold, Green and Black labels), Cardhu, Talisker, Tanqueray *

VAG Rounded ''VAG Rundschrift'' or VAG Rounded (''Rundschrift'' is German for 'round typeface', short of ''abgerundete Schrift'', 'rounded typeface') is a geometric sans-serif typeface that was designed as a corporate typographic voice for the Volkswagen AG ...

Typeface was created by Gerry Barney as part of a rebranding project for VW dealerships. This font, now in the public domain is widely used and features on all Apple laptop and computer keyboards. * From a simple verbal brief to create a spinning bottle for the Asian market the unique Revolve Bottle was created for

Chivas Brothers Chivas may refer to: *Chivas Regal, a blended Scotch whisky produced by Chivas Brothers * C.D. Guadalajara, commonly known as Chivas, a Mexican men's association football club based in Guadalajara, Jalisco * C.D. Guadalajara (women), commonly know ...

* Working with Michael Wolff (of Wolff Olins) Barney penned the now well known Hed Kandi record label logo

Clients

*Aspria *

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The o ...

*Bar Coda *Blackwood Distilleries Ltd. *

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atla ...

*Cumbria Tourism * Diageo * DLB *Hope & Greenwood *Inn on the Lake *IMTV *LeisureCorp *

Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th cen ...

* Lowe Group *Luxe Interior *

McDonald's McDonald's Corporation is an American multinational fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...

*McKinney Rogers *Moorfield (Accor/Mercure Hotels) *Nina Campbell Ltd. *

Royal Mail , kw, Postya Riel, ga, An Post Ríoga , logo = Royal Mail.svg , logo_size = 250px , type = Public limited company , traded_as = , foundation = , founder = Henry VIII , location = London, England, UK , key_people = * Keith Williams ...

*The

Gleneagles Hotel Gleneagles Hotel is a hotel near Auchterarder, Scotland. It was commissioned by the Caledonian Railway and opened in 1924. The bandleader, Henry Hall, performed at the hotel before the Second World War during which it served as a military ho ...

*The World ResidenSea * Hine Cognac Thomas Hine & Co. *

TBWA TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holdi ...

*Tom Jago * John Vincent Power *

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post ...

William Grant & Sons William Grant & Sons Ltd is an independent, family-owned Scottish company that distills Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is run by Grant's descendants as of 2018. It is the ...

Former employees

Sedley Place has employed a number of notable British designers: *

Thomas Manss Thomas Manss (born 1960) is a German graphic designer based in London. In 2002, the British newspaper ''Independent on Sunday'' included him in their list of the ten leading graphic designers in the UK. Education Manss studied Visual Communicati ...

* Michael Johnson *Petra Weisz *Adrian Burton *Paul McPherson

References

{{Reflist

External links

Sedley Place
Design companies of the United Kingdom