Search retargeting is a form of

retargeting In software engineering, retargeting is an attribute of software development tools that have been specifically designed to generate code for more than one computing platform. Compilers A retargetable compiler is a compiler that has been designed ...

employed by online marketers that target an audience based on the previous searches they conduct on other

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikip ...

s. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to a marketer's website before. While search advertising is a method of placing online advertisements within the results of search engine queries, search retargeting attempts to extend the interaction with the same searchers when they move away from search query results pages to other online activities and websites. Search retargeting ads are typically displayed as display ads.

References

{{Reflist Behavioral retargeting Digital marketing

See also

References