Seamless (company)
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Seamless North America LLC (formerly SeamlessWeb) is an
online food ordering Online food ordering is the process of ordering food, for Food delivery, delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) ...
service that allows users to order food for delivery and takeout from restaurants through their website or suite of mobile apps.


History

Seamless was launched in 1999 by Jason Finger, Paul Appelbaum, Todd Arky and Andy Appelbaum as SeamlessWeb, providing companies with a
web-based A web application (or web app) is application software that is created with web technologies and runs via a web browser. Web applications emerged during the late 1990s and allowed for the server to dynamically build a response to the request, ...
system for ordering food from restaurants and caterers. Starting in 2005, Seamless was made available to individual users and they currently partner with over 12,000 restaurants, serve over 4,000 companies, and have over 2,000,000 members in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. The service is available for personal orders in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
,
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
,
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
,
Washington, DC Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...
,
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
,
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
,
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
,
Austin Austin refers to: Common meanings * Austin, Texas, United States, a city * Austin (given name), a list of people and fictional characters * Austin (surname), a list of people and fictional characters * Austin Motor Company, a British car manufac ...
,
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
,
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, and
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. It was acquired by
Aramark Aramark is an American Foodservice, food service and Facility management, facilities services provider to clients in areas including education, prisons, healthcare, business, and leisure. It operates in North America (United States and Canada) a ...
in April 2006. On June 8, 2011, Spectrum Equity Investors made a $50 million minority investment in Seamless and the company was spun out of Aramark into an independent entity. On June 28, 2011, SeamlessWeb notified their clients they had changed their name to ''Seamless''. In May 2013, Seamless announced the signing of an agreement to merge with
GrubHub Grubhub Inc. (stylized in all caps) is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois. Founded in 2004, it was a subsidiary of the Dutch company Just Eat Takeaway since 2021. In 2024, Wond ...
, creating a combined company with a higher order volume and improved regional coverage. On August 9, 2013, Seamless and GrubHub completed their merger and now operate under the name GrubHub, Inc. (formerly known as GrubHub Seamless). The merger resulted in connecting diners with approximately 25,000 restaurants for online and mobile-ordering across the United States and in London. In the first half of 2013, the combined organization processed approximately 130,000 orders per day. After Grubhub was acquired by Just Eat Takeaway on June 15, 2021, Seamless' logo was updated. In 2024, Wonder Group Inc. bought Grubhub from Just Eat Takeaway for $650 million. The transaction was completed in the first quarter of 2025. After that, they reverted back to their former logo.


Recognition

SeamlessWeb was recognized as the 4th fastest-growing private company in the United States in the 2004 Inc. 500 list. The company had the highest rate of revenue growth among New York state technology companies in the 2005 Deloitte Technology Fast 50 program, and was selected as one of ''
TIME Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine's 50 Coolest Web Sites for 2006. In August 2009, SeamlessWeb was featured on the MSN web series ''Cool Runnings''. In the episode, entitled "Carving a Niche in Online Food Delivery", host Antonio Neves interviewed key personnel at SeamlessWeb, along with the restaurants and companies they work with, providing insights into how SeamlessWeb began and how it thrived. Jason Finger, co-founder and long-time CEO, won the 2007
Ernst & Young EY, previously known as Ernst & Young, is a multinational corporation, multinational professional services partnership, network based in London, United Kingdom. Along with Deloitte, KPMG and PwC, it is one of the Big Four accounting firms, Big F ...
Entrepreneur of the Year Award for E-Services.


See also

*
Tech companies in the New York metropolitan area Technology companies in the New York City metropolitan area represent a significant and growing economic component of the New York metropolitan area, the most populous combined statistical area in the United States and one of the most populous ...


References


External links

* {{DEFAULTSORT:Seamless Online food retailers of the United States American companies established in 1999 Retail companies established in 1999 Transport companies established in 1999 Internet properties established in 1999 2013 mergers and acquisitions Privately held companies based in New York City 1999 establishments in New York (state)