The Seagram Company Ltd. (which

traded Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. Traders generally negotiate through a medium of credi ...

as Seagram's) was a Canadian multinational beverage and during the last few years of its existence, entertainment conglomerate formerly headquartered in

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

, Quebec. Originally a

distiller Distillation, also classical distillation, is the process of separating the component substances of a liquid mixture of two or more chemically discrete substances; the separation process is realized by way of the selective boiling of the mixt ...

Canadian whisky Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are Blended whiskey, blended multi-grain liquors containing a large percentage of corn spirits and are typically lighter and smoother than other whisky styles.

based in

Waterloo, Ontario Waterloo is a city in the Canadian province of Ontario. It is one of three cities in the Regional Municipality of Waterloo (formerly Waterloo County, Ontario, Waterloo County). Waterloo is situated about west-southwest of Toronto, but it is n ...

, it was in the 1990s the largest owner of

alcoholic beverage Drinks containing alcohol (drug), alcohol are typically divided into three classes—beers, wines, and Distilled beverage, spirits—with alcohol content typically between 3% and 50%. Drinks with less than 0.5% are sometimes considered Non-al ...

brands in the world. Toward the end of its independent existence, it also controlled various entertainment and other business ventures. Its purchase of

MCA Inc. MCA Inc. (originally an initialism for Music Corporation of America) was an American media conglomerate founded in 1924. Originally a talent agency with artists in the music business as clients, the company became a major force in the film indus ...

, whose assets included

Universal Pictures Universal City Studios LLC, doing business as Universal Pictures (also known as Universal Studios or simply Universal), is an American filmmaking, film production and film distribution, distribution company headquartered at the 10 Universal Ci ...

and its

theme park An amusement park is a park that features various attractions, such as rides and games, and events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often fea ...

s, was financed through the sale of Seagram's 25% holding of chemical company

DuPont Dupont, DuPont, Du Pont, duPont, or du Pont may refer to: People * Dupont (surname) Dupont, also spelled as DuPont, duPont, Du Pont, or du Pont is a French surname meaning "of the bridge", historically indicating that the holder of the surname re ...

, a position it acquired in 1981. Unable to maintain financial stability, Seagram later imploded, with its beverage assets sold to industry titans

Diageo Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...

and

Pernod Ricard Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or '' Ricard''). The world's second-largest wine and spirits seller, it also produ ...

. Universal's television holdings were sold to

Barry Diller Barry Charles Diller (born February 2, 1942) is an American billionaire businessman. He is chairman and senior executive of IAC and Expedia Group and founded the Fox Broadcasting Company with Rupert Murdoch and USA Broadcasting. Diller was ind ...

, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate

Vivendi Vivendi SE (stylized in all lowercase) is a French investment company headquartered in Paris. It currently wholly-owns Gameloft as well as a number of investments in several companies, primarily involved in content, entertainment, media, and t ...

in 2000.

History

In 1857, Waterloo Distillery was founded in

, Canada. Joseph E. Seagram became a partner with George Randall, William Roos and

William Hespeler William Hespeler (December 29, 1830 – April 18, 1921), born ''Wilhelm'', was a German-Canadian businessman, immigration agent, and member of the Legislative Assembly of Manitoba. He served as Speaker of the Legislature and as honorary c ...

in 1869 and sole owner in 1883, and the company became known as Joseph E. Seagram & Sons. Many decades later, in 1924,

Samuel Bronfman Samuel Bronfman, (February 27, 1889 – July 10, 1971) was a Canadian businessman, philanthropist, and member of the Canadian Bronfman family. He founded Distillers Corporation Limited and purchased the Seagram Company, that became the world’ ...

and his brothers founded Distillers Corporation Limited, in Montreal, which enjoyed substantial growth in the 1920s, in part due to

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...

instituted in the United States in 1919. The Distillers Corporation Limited name was derived from a

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

company called Distillers Company Limited, which controlled the leading brands of whisky in the UK, and which was doing business with the Bronfmans. In 1923, the Bronfmans purchased the Greenbrier Distillery in the United States, dismantled it, shipped it to Canada, and reassembled it in

LaSalle, Quebec LaSalle () is the most southerly borough (''arrondissement'') of the city of Montreal, Quebec, Canada. It is located in the south-west portion of the Island of Montreal, along the Saint Lawrence River. Prior to 2002, it was a separate municipalit ...

. The Bronfmans shipped liquor from Canada to the French-controlled

overseas collectivity The French overseas collectivities ( abbreviated as COM) are first-order administrative divisions of France, like the French regions, but have a semi-autonomous status. The COMs include some former French overseas colonies and other French ...

Saint Pierre and Miquelon Saint Pierre and Miquelon ( ), officially the Territorial Collectivity of Saint Pierre and Miquelon (), is a self-governing territorial overseas collectivity of France in the northwestern Atlantic Ocean, located near the Canada, Canadian prov ...

off the then–

Dominion of Newfoundland Newfoundland was a British dominion in eastern North America, today the modern Canadian province of Newfoundland and Labrador. It included the island of Newfoundland, and Labrador on the continental mainland. Newfoundland was one of the orig ...

, which was then shipped by bootleggers to

rum row A rum row was a Prohibition-era term (1920–1933) referring to a line of ships loaded with liquor anchored beyond the maritime limit of the United States. These ships taunted the Eighteenth Amendment’s prohibition on the sale and consumption ...

s in New York, New Jersey and other states.Daniel Okrent
''Last Call: The Rise and Fall of Prohibition''
p. 343. (2010, Simon & Schuster) . In 1928, a few years after the death of Joseph E. Seagram in 1919, the Distillers Corporation acquired Joseph E. Seagram & Sons from heir and President Edward F. Seagram; the merged company retained the Seagram name. The company was prepared for the end of Prohibition in 1933 with an ample stock of aged whiskeys, ready to sell to the newly-opened American market. Although he was never convicted of criminal activity, Samuel Bronfman's dealings with bootleggers during the Prohibition-era in the United States have been researched by various historians and are documented in various peer-reviewed articles. In the 1930s, when Seagram established business in the United States, it paid a fine of $1.5 million to the US government to settle delinquent excise taxes on liquor illegally exported to the US during Prohibition. The US government had originally asked for $60 million. From the 1950s, most of Distillers-Seagram was owned by the four children of Samuel Bronfman, through their holding company

Cemp Investments Cemp Investments (1951–1987, succeeded by Claridge Investments) was the primary holding company and investment vehicle for, and named after, the four children of Samuel Bronfman: Charles Bronfman, Edgar Bronfman, Aileen "Minda" Bronfman de Gunz ...

. The three most popular Seagram distilled products in the 1960s through 1990s were Seven Crown, VO, and Crown Royal. In 1963, Seagram purchased the Texas Pacific Coal and Oil Company for $61 million in cash and a $216 million production payment sale to Glanville Minerals Corporation of New York. Texas Pacific Coal and Oil Company was merged Frankfort Oil Company, another oil-producing company owned by Seagram. The new firm was named Texas Pacific Oil Company. In 1980, the Bronfman heirs sold the Texas Pacific Oil holdings to Sun Oil Co. for $2.3 billion.Michael R. Marrus (1991). ''Samuel Bronfman - The Life and Times of Seagram’s Mr. Sam''. Brandeis University Press of New England. ; pages 372-373. After the death of Samuel Bronfman in 1971,

Edgar Bronfman Sr. Edgar Miles Bronfman (June 20, 1929 – December 21, 2013) was a Canadian-American businessman. He worked for his family's distilled beverage firm, Seagram, eventually becoming president, treasurer and CEO. As president of the World Jewish Congr ...

was named chairman and chief executive officer (CEO) until June 1994 when his son,

Edgar Bronfman Jr. Edgar Miles Bronfman Jr. (born May 16, 1955) is an American businessman, filmmaker, theater producer, and media executive who is a managing partner at Accretive LLC. He previously was CEO of Warner Music Group from 2004 to 2011, and was its chair ...

, was appointed CEO. In 1978, Seagram's took over the

Stonyfell Stonyfell is an eastern suburb in the foothills of Adelaide, Australia, within the council area of the City of Burnside. It has parks with walking tracks, and two creeks running through it. St Peter's Collegiate Girls' School is the only school ...

winery in the eastern foothills of

Adelaide Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...

from Dalgety Australia, around which time the winemaking part of the business at Stonyfell was wound up. During the early 1980s, Seagram's attempted to acquire St. Joe Minerals. However, it was outbid by

Fluor Corporation Fluor Corporation is an American engineering and construction firm, headquartered in Irving, Texas. It is a holding company that provides services through its subsidiaries in three main areas: oil and gas, industrial and infrastructure, government ...

. In 1981, cash-rich and wanting to diversify, the U.S.-based subsidiary Seagram Company Ltd. attempted to engineer a takeover of Conoco Inc., a major American oil and gas producing company. Although Seagram acquired a 32.2% stake in Conoco, DuPont was brought in as a

white knight A white knight is a mythological figure and literary stock character. They are portrayed alongside a black knight as diametric opposites. A white knight usually represents a heroic warrior fighting against evil, with the role in medieval literatu ...

by the oil company and entered the bidding war. Seagram lost the bidding war, though in exchange for its stake in Conoco it became a 24.3% owner of DuPont. By 1995, Seagram was DuPont's largest single shareholder with four seats on its board. In 1986, the company started a TV commercial campaign advertising its Golden

wine cooler A wine cooler is an alcoholic drink, alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar. History Wine coolers were first marketed in California in 1976, with the introduction of Californ ...

products. With

Bruce Willis Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting (TV series), Moonlighting'' (1985–1989) and has appeared in over one hundred films, gaining ...

as pitchman, Seagram rose from fifth place among distillers to first in just two years. In 1987, Seagram engineered a $1.2 billion takeover of French cognac maker Martell & Cie. In 1995, Edgar Bronfman Jr. was eager to enter the film and electronic media business. On April 6, 1995, after being approached by Bronfman, DuPont announced a deal whereby the company would buy back its shares from Seagram for $US9 billion. Seagram was heavily criticized by the investment community; the 24.3% stake in DuPont accounted for 70% of Seagram's earnings.

Standard & Poor's S&P Global Ratings (previously Standard & Poor's and informally known as S&P) is an American credit rating agency (CRA) and a division of S&P Global that publishes financial research and analysis on stocks, bonds, and commodities. S&P is co ...

took the unusual step of stating that the sale of the DuPont interest could result in a downgrade of Seagram's more than $4.2 billion of long-term debt. Bronfman used the proceeds of the sale to acquire a

controlling interest A controlling interest is an ownership interest in a corporation with enough voting stock shares to prevail in any stockholders' motion. A majority of voting shares (over 50%) is always a controlling interest. When a party holds less than the maj ...

in MCA from Matsushita, whose assets included

and its

s a year after. Later in 1998, Seagram purchased PolyGram and scattered the assets within

Universal Studios Universal Studios may refer to: * Universal Studios, Inc., an American media and entertainment conglomerate ** Universal Pictures, an American film studio ** Universal Studios Lot, a film and television studio complex * Various theme parks operat ...

, notably both Universal Music Group and Universal Pictures. The same year, Seagram sold to

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

its juice business

Tropicana Products Tropicana Brands Group ( ) is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021, it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with ...

that it acquired in 1988 for $3.1 billion. In 2000, Seagram's entertainment division was sold to

, and, after Vivendi had acquired French media giant

Groupe Canal+ Canal+ S.A., formerly Groupe Canal+, is a French Media conglomerate, media and telecommunications Conglomerate (company), conglomerate based in Paris. It runs its own Canal+ (streaming service), eponymous Over-the-top media service, over-the-to ...

, it became part of the new company, Vivendi Universal, on 11 December 2000. The beverage division was sold to

and

. By the time Vivendi began auctioning off Seagram's beverages business, the once-renowned operation consisted of around 180 alcoholic drink brands and brand extensions in addition to its original high-profile brand names. In 2002,

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

acquired Seagram's mixers (ginger ale, tonic water, club soda and seltzer water) from Pernod Ricard and Diageo, as well as signing a long-term agreement to use the Seagram name from Pernod Ricard for these products. A licence from Pernod Ricard to produce Seagram's Cooler Escapes and Seagram's malt-beverage brands has been held by

North American Breweries FIFCO USA is an American brewing company based in Rochester, New York, Rochester, New York (state), New York. Established as North American Breweries by New York City investment firm KPS Capital Partners to manage its brewery acquisitions (Genes ...

(formerly KPS) since 2009. On April 19, 2006, Pernod Ricard announced that they would be closing the former Seagram distillery in

Lawrenceburg, Indiana Lawrenceburg is a city and the county seat of Dearborn County, Indiana, United States. The population was 5,129 at the 2020 United States census, 2020 census. It is the largest city in Dearborn County. Lawrenceburg is in southeast Indiana, on th ...

, US. The distillery was sold in 2007 to

CL Financial CL Financial was the largest privately held conglomerate in Trinidad and Tobago and one of the largest privately held corporations in the entire Caribbean, before the company encountered a major liquidity crisis and subsequent bailout in 2009. ...

, a holding company based in

Trinidad and Tobago Trinidad and Tobago, officially the Republic of Trinidad and Tobago, is the southernmost island country in the Caribbean, comprising the main islands of Trinidad and Tobago, along with several List of islands of Trinidad and Tobago, smaller i ...

which then collapsed and required government intervention. They operated the distillery as Lawrenceburg Distillers Indiana. In December 2011, the distillery was purchased by MGP Ingredients, headquartered in Atchison, Kansas.MGP Ingredients Inc. to Purchase Lawrenceburg, Indiana Distillery Assets
company press release, October 21, 2011. It is now known as

MGP of Indiana MGP Ingredients, Inc. is an American distilled spirits and food ingredients producer with headquarters in Atchison, Kansas. MGP Ingredients' distilled spirits are sold under about 50 different brand names by various bottling companies, in add ...

, and continues to be the source of the components of Seagram's Seven Crown, now owned by Diageo. In a 2013 interview with ''

The Globe and Mail ''The Globe and Mail'' is a Newspapers in Canada, Canadian newspaper printed in five cities in Western Canada, western and central Canada. With a weekly readership of more than 6 million in 2024, it is Canada's most widely read newspaper on week ...

'',

Charles Bronfman Charles Bronfman, (born June 27, 1931) is a Canadian-American businessman and philanthropist and is a member of the Canadian Jewish Bronfman family. With an estimated net worth of $2.5 billion in 2023, Bronfman was ranked by ''Forbes'' as the ...

(uncle of Edgar Jr.) stated about the decisions leading to the demise of Seagram: "It was a disaster, it is a disaster, it will be a disaster. It was a family tragedy."

Distilleries

Seagram distilleries by country prior to the dissolution:

Canada

Seagram distillery

Scotland

Allt-A-Bhainne distillery Allt-A-Bhainne distillery ( , meaning 'milk burn') is a Scotch whisky distillery in the Speyside Region of Scotland. It is located just down the road from the well-known whisky town of Dufftown. Allt-a-bhaine is one of the newer distilleries i ...

BenRiach distillery BenRiach distillery is a single malt Scotch whisky distillery in the Speyside area of Scotland. It is currently owned by Brown-Forman Corporation. History The BenRiach Distillery was established by John Duff in 1898, in North Speyside, south ...

* Braeval distillery * Caperdonich distillery * Dalmunach distillery * Glen Grant distillery * Glen Keith distillery *

The Glenlivet distillery The Glenlivet distillery is a Speyside single malt Scotch whisky distillery near Ballindalloch in Moray, Scotland, that produces single malt Scotch whisky. It is the oldest legal distillery in the Highlands of Scotland. It was founded in 1824 ...

* Longmorn distillery * Strathisla distillery

United States

* Bulleit distillery * Makers Mark distillery

Brands

Seagram's had more than 180 alcohol brands at the time the wine and spirits division sale to

and Pernod-Ricard: * Brandy & Cognac: Macieira, Martell * Gin: Seagram's Gin * Liqueurs & Bitters: Dr. McGillicuddy's,

Kahlúa Kahlúa () is a brand of coffee liqueur owned by the Pernod Ricard company and produced in Veracruz, Mexico. The drink contains rum, sugar, and arabica coffee. History Pedro Domecq began producing Kahlúa in 1936. It was named Kahlúa, m ...

, Suze * Rum:

Captain Morgan Captain Morgan is a brand of flavoured rums (including, in Europe, some rum-flavoured "premium spirit drinks") produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry M ...

, Myers’s, Wood’s, Trelawny * Vodka: Absolut, Nikolai. Seagram's Vodka * American whiskey: The Benchmark, Bulleit, Eagle Rare, Four Roses, Kessler, Makers Mark,

Seagram's Seven Crown Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company i ...

. Seagram's 83 * Canadian whisky: Crown Royal, Fireball, Seagram's VO, Seagram's Whisky * Indian whisky: Blenders Pride, Royal Stag, Imperial Blue * Scotch whisky: ** Single malt Scotch whisky: Allt-A-Bhainne,

BenRiach BenRiach distillery is a single malt Scotch whisky distillery in the Strathspey, Scotland, Speyside area of Scotland. It is currently owned by Brown-Forman, Brown-Forman Corporation. History The BenRiach Distillery was established by John Duff ...

, Braeval, Caperdonich, Dalmunach, Glen Grant, Glen Keith, The Glenlivet, Longmorn, Strathisla ** Blended Scotch whisky:

Chivas Regal Chivas Regal () is a blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Scotland. History Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury wh ...

Passport A passport is an official travel document issued by a government that certifies a person's identity and nationality for international travel. A passport allows its bearer to enter and temporarily reside in a foreign country, access local aid ...

, Royal Salute * Wine: Chateau St. Jean, Chateau Souverain, California, Gallo of Canada, Mumm Cuvée Napa, Sogrape Vinhos, Tessera, Sterling Vineyards, The Monterey Vineyard * Champagne: G.H. Mumm * Other: Seagram's Escapes, Seagram's Ginger Ale, Seagram's Seltzer, Seagram's Tonic Water

Legacy

The Seagram name survives today in various well-known drinks.

, used to make the American cocktail 7 and 7, is produced by

, while Seagram's V.O. is produced by

Sazerac The Sazerac is a local variation of a cognac or whiskey cocktail originally from New Orleans, named for the ''Sazerac de Forge et Fils'' brand of cognac brandy that served as its original main ingredient. The drink is most traditionally a combi ...

. Several brands of coolers are produced under the Seagram name as of 2022: Seagram's Escapes are produced by Genesee Brewing for the American market, while Seagram Island Time is produced by Waterloo Brewing for the Canadian market. The Coca-Cola Company currently produces Seagram's Ginger Ale soda line since 2002 & made it widely available in 2011. Seagram's House, the former company headquarters in Montreal, was donated to

McGill University McGill University (French: Université McGill) is an English-language public research university in Montreal, Quebec, Canada. Founded in 1821 by royal charter,Frost, Stanley Brice. ''McGill University, Vol. I. For the Advancement of Learning, ...

Vivendi Universal Vivendi SE (stylized in all lowercase) is a French investment company headquartered in Paris. It currently wholly-owns Gameloft as well as a number of investments in several companies, primarily involved in content, entertainment, media, and t ...

in 2002, then renamed Martlet House. The landmarked

Seagram Building The Seagram Building is a skyscraper at 375 Park Avenue, between 52nd Street (Manhattan), 52nd and 53rd Street (Manhattan), 53rd Streets, in the Midtown Manhattan neighborhood of New York City. Designed by Ludwig Mies van der Rohe along with P ...

, once the company's American headquarters in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, was commissioned by

Phyllis Lambert Phyllis Barbara Lambert (née Bronfman; born January 24, 1927) is a Canadian architect, philanthropist, and member of the Bronfman family. Life Born in Montreal, Quebec, she studied at The Study, a premier independent school for girls, and was ...

, daughter of Seagram CEO

, and designed by architect

Ludwig Mies van der Rohe Ludwig Mies van der Rohe ( ; ; born Maria Ludwig Michael Mies; March 27, 1886August 17, 1969) was a German-American architect, academic, and interior designer. He was commonly referred to as Mies, his surname. He is regarded as one of the pionee ...

with

Philip Johnson Philip Cortelyou Johnson (July 8, 1906 – January 25, 2005) was an American architect who designed modern and postmodern architecture. Among his best-known designs are his modernist Glass House in New Canaan, Connecticut; the postmodern 550 ...

. Regarded as one of the most notable examples of the functionalist aesthetic and a prominent instance of corporate

modern architecture Modern architecture, also called modernist architecture, or the modern movement, is an architectural movement and style that was prominent in the 20th century, between the earlier Art Deco and later postmodern movements. Modern architectur ...

, it set the trend for the city's skyline for decades to follow, and has been featured in several Hollywood films. On completion in 1958, its costs made it the world's most expensive skyscraper. The Bronfman family sold the Seagram building to

TIAA The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA, formerly TIAA-CREF) is an American financial services organization that is a private provider of financial retirement services in the academic, resea ...

for $70.5 million in 1979. The

Seagram Museum The Seagram Museum was a museum in Waterloo, Ontario, Waterloo, Ontario, Canada, preserving the heritage of the once venerable Canadian distillery Seagram. Located at 57 Erb Street West, the museum operated from May 1984 to March 1997. Designed b ...

, formerly the original Seagram distillery in

, was forced to close due to lack of funds in 1997. The building is now the home of the

Centre for International Governance Innovation The Centre for International Governance Innovation (CIGI, pronounced "see-jee") is an independent, non-partisan think tank on global governance. CIGI supports research, forms networks, advances policy debate and generates ideas for multilateral g ...

as well as

Shopify Shopify Inc., stylized as ''shopify'', headquartered in Ottawa, Ontario, operates an e-commerce platform for retail point-of-sale systems that offers payments, marketing, shipping, inventory management, transaction management, and customer eng ...

. The two original barrel houses are now the Seagram Lofts condominiums. There were almost of open land, upon which the

Balsillie School of International Affairs The Balsillie School of International Affairs (BSIA) is a centre for advanced research and teaching on global governance and international public policy, located in Waterloo, Ontario. As one of the largest social sciences initiatives in Canada, ...

was subsequently built; construction began in 2009, and was completed in 2010."Construction continues on the Balsillie Campus"
July 2, 2010.

References

External links

Seagram Museum Collection RG 490
– Brock University Library Digital Repository {{Authority control Alcoholic drink companies Bronfman family Canadian brands Canadian companies established in 1857 Coca-Cola brands Companies based in Montreal Companies formerly listed on the New York Stock Exchange Companies formerly listed on the Toronto Stock Exchange Defunct manufacturing companies of Canada Defunct mass media companies of Canada Diageo Distilleries in Canada Entertainment companies of the United States Former Vivendi subsidiaries Ginger ale Predecessors of NBCUniversal Jewish Canadian history Manufacturing companies disestablished in 2000 Manufacturing companies established in 1857 Pernod Ricard