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Seagram's Seven Crown, also called Seagram's Seven, is an American
blended A blend is a mixture of two or more different things or substances; e.g., a product of a mixer or blender. Blend Blend may also refer to: * Blend word, a word formed from parts of other words * ''Blend'' (album), a 1996 album by BoDeans * Bl ...
whiskey Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Various grains (which may be malted) are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden c ...
produced by Diageo under the
Seagram The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the l ...
's name. Seagram's beverage division was acquired by Diageo,
Pernod Ricard Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or '' Ricard''). The world’s second-largest wine and spirits seller, it also pr ...
, and
The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...
in 2000. Seagram's Seven is typically consumed in a
highball A highball is a mixed alcoholic drink composed of an alcoholic base spirit and a larger proportion of a non-alcoholic mixer, often a carbonated beverage. Examples include the Seven and Seven, Scotch and soda, gin and tonic, screwdriver (a.k. ...
in combination with mixers such as
ginger ale Ginger ale is a carbonated soft drink flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor Thomas Joseph ...
,
cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was ...
or
lemon-lime soda A lemon-lime soft drink or lemon-lime soda, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, is a carbonated soft drink with lemon and lime flavoring. Popular brands include ...
. The
cocktail A cocktail is an alcoholic mixed drink. Most commonly, cocktails are either a combination of spirits, or one or more spirits mixed with other ingredients such as tonic water, fruit juice, flavored syrup, or cream. Cocktails vary widely acr ...
made by mixing Seagram's Seven with
7 Up 7 Up (stylized as 7up outside North America) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by PepsiCo. 7 Up co ...
(a brand of lemon-lime soda) is known as a "
Seven and Seven A Seven and Seven or 7 and 7 is a highball cocktail, a mixed alcoholic drink containing Seagram's Seven Crown, a blended whiskey, and 7 Up, a lemon-lime soft drink. It is typically served with ice. It was one of the most popular drinks in the ...
". It's also often used as an ingredient in
Manhattans Manhattoe/Manhattoes is a term describing a place and, mistakenly, a people. The location was the very southern tip of the Manhattan island during the time of the Dutch colonization of the Americas at what became New Amsterdam there. The people w ...
. Like most brands of whiskey on the American market, Seagram's Seven has an
alcohol by volume Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
level of 40% (80
U.S. proof Alcohol proof (usually termed simply "proof" in relation to a beverage) is a measure of the content of ethanol (alcohol) in an alcoholic beverage. The term was originally used in England and was equal to about 1.8 times the percentage of alcohol ...
).


Sales history

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for
vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuriti ...
and
rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Phi ...
. The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.


See also

*


References


External links

Whiskies of the United States Whisky Diageo brands Seagram {{whisky-stub