Scrumpy Jack is a brand of dry

cider Cider ( ) is an alcoholic beverage made from the Fermented drink, fermented Apple juice, juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and Ireland. The United Kingdom has the world's highest ...

, 6%

alcohol by volume Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of Alcohol (drug), alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest ...

(ABV), produced in

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

. Previously it was of a stronger ABV of 7.5%, but this was changed some years ago due to taxes and licensing. It is currently produced in

Hereford Hereford ( ) is a cathedral city and the county town of the ceremonial county of Herefordshire, England. It is on the banks of the River Wye and lies east of the border with Wales, north-west of Gloucester and south-west of Worcester. With ...

by H. P. Bulmer, a subsidiary of

Heineken International Heineken Naamloze vennootschap, N.V. (), branded as The Heineken Company is a Dutch multinational corporation, multinational brewery, brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns over 165 breweries in m ...

. Scrumpy Jack is also produced under licence in

Devon Devon ( ; historically also known as Devonshire , ) is a ceremonial county in South West England. It is bordered by the Bristol Channel to the north, Somerset and Dorset to the east, the English Channel to the south, and Cornwall to the west ...

by Czk1. It was first produced in 1727 by Symonds Cider and English Wine Company of

Stoke Lacy Stoke Lacy is a small village and civil parish in the English county of Herefordshire. Stoke Lacy lies on the main A465 road that connects Hereford and Bromyard and is from the former and from the latter. History The village lies in the ve ...

. The family firm was taken over by

Greenall Whitley Greenall is a British locational or topographical surname which has been abbreviated from Green Hollow/Hole, Green Hill or Green Halgh. Notable people with the surname include: * Colin Greenall (born 1963), English footballer * Doug Greenall, Engli ...

in 1984 and sold to Bulmers in 1989. Exports of Scrumpy Jack began to

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

in 1990,

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

in 1991 and

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

in 1992. In 2000, sales in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

exceeded 200 million litres. The brand was also publicised by Symonds' official sponsorship of the

England national rugby union team The England national rugby union team represents the Rugby Football Union (RFU) in international rugby union. They compete in the annual Six Nations Championship with France national rugby union team, France, Ireland national rugby union team, ...

in the mid-1990s, the

English cricket team The England men's cricket team represents cricket in England, England and cricket in Wales, Wales in international cricket. Since 1997, it has been governed by the England and Wales Cricket Board (ECB), having been previously governed by Maryleb ...

, and the

Cricket World Cup The ICC Men's Cricket World Cup is a quadrennial world cup for cricket in One Day International (ODI) format, organised by the International Cricket Council (ICC). The tournament is one of the world's most viewed sporting events and consid ...

in 1999. The original Stoke Lacey plant closed in 2000.

References

External links

* Heineken brands English ciders Brands of cider {{beer-stub