ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater. First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the

CJ CGV CJ CGV (; trade name, d/b/a CGV Cinemas) is the largest multiplex (movie theater), multiplex cinema chain in South Korea and also has branches in China, Indonesia, Myanmar, Turkey, Vietnam, and the United States. The fifth largest Multiplex (movie ...

group which also created the 4DX motion-theater technology, which uses a similar logo and combines both formats, known as Ultra 4DX. Co-developed by

KAIST KAIST (originally the Korea Advanced Institute of Science and Technology) is a national university, national research university located in Daedeok Innopolis, Daejeon, South Korea. KAIST was established by the Korean government in 1971 as the ...

, presumed competitor to streaming platforms such as

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

. As of 2022, the theater technology is installed in 364 screens in 37 countries.

Overview

Like for

IMAX IMAX is a proprietary system of High-definition video, high-resolution cameras, film formats, film projectors, and movie theater, theaters known for having very large screens with a tall aspect ratio (image), aspect ratio (approximately ei ...

films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either during shooting in production or converting in post-production. A film shot for ScreenX is typically shot with three cameras. The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters. Most ScreenX films are live-action, mostly from

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

, particularly

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

. Only a few animated films (and family films) are ever produced for the format. The technology has been rarely produced for Hollywood studio films due to the complexity of the additional

computer animation Computer animation is the process used for digitally generating Film, moving images. The more general term computer-generated imagery (CGI) encompasses both still images and moving images, while computer animation refers to moving images. Virtu ...

work as side footage. Lee Jae-seon, who worked for the ScreenX version of '' King Arthur: Legend of the Sword'' at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.” Films were initially shown only in selected locations due to the lack of partners at the time. On December 13, 2019, the world's largest ScreenX auditorium was inaugurated at the Màgic Badalona shopping centre in

Badalona Badalona (, , , ) is a municipality in Barcelonès county, in Catalonia (Spain). It is located to the north east of Barcelona, on the left bank of the Besòs River and on the Mediterranean Sea, in the Barcelona metropolitan area. By population, ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

. It has a capacity of 398 seats. India got its first ScreenX in July 2019 at INOX Megaplex at

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

, Maharashtra.

Ultra 4DX

Ultra 4DX (formerly 4DX with ScreenX from 2017 to 2019, and 4DX Screen until 2024) is the combination of 4DX and ScreenX film formats which presents films in a multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020. The combined film format is currently operating throughout

n territories including

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

and

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

. It later made its overseas debut at a

Cinépolis Cinépolis is a Mexico-based international movie theater chain. Its name means ''City of Cinema'' and its slogan is ''La Capital del Cine'' (). Cinépolis was the biggest cineplex chain in Mexico, with 427 theaters in 97 cities. It is also th ...

theater in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

in March 2020.

Four-sided ScreenX

CGV, in collaboration with its subsidiary CJ 4DPlex, opened the world's first four-sided ScreenX theater at CGV Yongsan Park Mall theater in South Korea on January 24, 2025. In addition to the front, left, and right screens traditional for the ScreenX format, it also has a screen on the ceiling. It is also the first ScreenX theater in South Korea to feature Dolby Atmos sound technology, providing a more three-dimensional and rich sound. In addition, all seats are equipped with recliners allowing use of the four-sided screen with a wider field of view.

Reception

Box office

Since 2018, ScreenX technology been successful at worldwide box offices, following the successful panoramic release of

Marvel Studios Marvel Studios, LLC, formerly known as Marvel Films, is an American film and television production company. Marvel Studios is the creator of the Marvel Cinematic Universe (MCU), a media franchise and shared universe of films and television ser ...

's ''

Black Panther A black panther is the Melanism, melanistic colour variant of the leopard (''Panthera pardus'') and the jaguar (''Panthera onca''). Black panthers of both species have excess black pigments, but their typical Rosette (zoology), rosettes are al ...

''. It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format. In 2022, ScreenX has achieved even more box office success, with '' Top Gun: Maverick'' as the highest-grossing release.

Awards

* 2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award. * 2018: '4DX with ScreenX' won the Silver Prize at the 2018

Edison Awards Edison Awards is an American company that runs an annual competition honoring excellence in innovation in a broad range of categories. Company The Edison Awards were established by the American Marketing Association in 1987 and has been an i ...

for "Media, Visual Communications & Entertainment". * 2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards. * 2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".

Films

References

External links

* {{CJ Group Motion picture film formats South Korean inventions Film formats Film and video technology CJ CGV Multi-screen film