ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater. First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the

CJ CGV CJ CGV (Hangeul: CJ CGV (씨제이 씨지브이)㈜) is the largest multiplex cinema chain in South Korea and also has branches in China, Indonesia, Myanmar, Turkey, Vietnam, and the United States. The fifth largest multiplex theater company in ...

group which also created the 4DX motion-theater technology, which, in fact, uses a similar logo and combines both formats, known as "4DX Screen". Co-developed by

KAIST The Korea Advanced Institute of Science and Technology (KAIST) is a national research university located in Daedeok Innopolis, Daejeon, South Korea. KAIST was established by the Korean government in 1971 as the nation's first public, resear ...

, it is considered a "sideways" version of

IMAX IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graem ...

and a presumed competitor to streaming platforms such as

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...

. In addition to films, the ScreenX theater also shows advertisements filmed or converted for the format. As of 2022, the theater technology is installed in 364 screens in 37 countries.

Technical aspects

Like for

films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either through pre-production (shooting) or post-production (converting). A film shot for ScreenX is typically shot with three cameras. The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters. The majority of films produced for ScreenX are live-action films, mostly from

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

and

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an ...

, and only a few animated films (as well as family films) are ever shown in/produced for the format. Despite its innovation, the technology has been rarely produced for Hollywood-studio films due to the complexity of the additional

computer animation Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes ( still images) and dynamic images ( moving images), while computer animation re ...

work as side footage. Lee Jae-seon, who worked for the ScreenX version of '' King Arthur: Legend of the Sword'' at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.” Additionally, films were initially shown only in selected locations due to the lack of partners at the time. On December 13, 2019 the largest ScreenX auditorium in the world was inaugurated at the Màgic Badalona shopping centre in

Badalona Badalona (, , , ) is a municipality to the immediate north east of Barcelona in Catalonia, Spain. It is located on the left bank of the Besòs River and on the Mediterranean Sea, in the Barcelona metropolitan area. By population, it is the third ...

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' ( Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

. It has a capacity of 398 seats. India, which is home to a massive cinema audience got its first Screen X in July 2019 at INOX Megaplex at

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...

, Maharashtra.

Box office performance

Since 2018, the ScreenX technology has proven to be successful at the worldwide box-office, following the successful panoramic release of

Marvel Studios Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...

' ''

Black Panther A black panther is the melanistic colour variant of the leopard (''Panthera pardus'') and the jaguar (''Panthera onca''). Black panthers of both species have excess black pigments, but their typical rosettes are also present. They have been ...

''. It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format. In 2022, ScreenX has achieved even more-successful box-office results, with '' Top Gun: Maverick'' being the highest-grossing release.

4DX Screen

4DX Screen (formerly "4DX with ScreenX") is the combination of the ScreenX and 4DX film formats which allows moviegoers to experience films in the multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted at a theater in Yongsan in 2017, and was internationally unveiled at

CinemaCon The National Association of Theatre Owners (NATO) is an American trade organization whose members are the owners of movie theaters. Most of the worldwide major theater chains' operators are members, as are hundreds of independent theater opera ...

2018, and later at CES 2020. The combined film format is currently operating throughout

n territories including

, Japan and China. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...

. It later made its overseas debut at a

Cinépolis Cinépolis is a Mexican and international movie theater chain. Its name means ''City of Cinema'' and its slogan is ''La Capital del Cine'' ( en, the Capital of Cinema). Cinépolis was the biggest cineplex chain in Mexico, with 427 theaters in ...

theater in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of ...

Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...

in March 2020.

Films

Awards

* 2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award. * 2018: '4DX with ScreenX' won the Silver Prize at the 2018

Edison Awards Edison Awards is an American company that runs an annual competition honoring excellence in innovation in a broad range of categories. Company The Edison Awards were established by the American Marketing Association in 1987 and has been an in ...

for "Media, Visual Communications & Entertainment". * 2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards. * 2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".

References

External links

*
Official Twitter
(Korean)
Official FacebookOfficial YouTube
(Korean)
Official YouTube
{{CJ Group Motion picture film formats South Korean inventions Film formats Film and video technology CJ CGV * Multi-screen film