''Scootering'' is a British magazine published by the
Morton's Media Group, and covers classic
scooters
Scooter may refer to:
Vehicles
Ground
Human or gravity powered
* Eccentric-hub scooter, propelled by a standing rider making a bouncing motion
* Kick scooter, propelled by a standing rider pushing off the ground
* Knee scooter, a mobility device ...
, primarily
Vespa
Vespa () is an Italian luxury brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy t ...
and
Lambretta
Lambretta () is the brand name of mainly motor scooters, initially manufactured in Milan, Italy, by Innocenti.
The name is derived from the word Lambrate, the suburb of Milan named after the river Lambro which flows through the area, and wh ...
, the people who ride them, and products of interest to scooterists.
History and profile
The first issue of ''Scootering'' was published by Myatt McFarlene in May 1985 with Mike Roberts as the editor. After Mike's death in 1987 Gareth Brown became editor. In 1989 Myatt McFarelne purchased ''Scooter Scene'' magazine from Stuart Lanning and made Lanning the editor of the combined magazines. Lanning eventually bought the title from Myatt Mcfarelene and continued to publish it himself as 'Scootering Publications' until 2002.
Lanning sold the title to Mortons Media Group in January 2003 and former features writer Andy Gillard became editor. In January 2016 Gillard resigned after 18 years at Scootering magazine, 13 of those years as editor – the longest serving in the magazine's history. Dan Clare, owner of Scooterotica was subsequently employed as an editor. In October 2021 Dan Clare left the magazine to join The Dalesman magazine. The current editor is ‘Stan’ Bates, an enthusiastic scooterist who had been writing for the publication as a freelancer since 2016.
Circulation
''Scootering'' is published in the UK and is sold worldwide with specific distribution in countries such as
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 List of islands of New Zealand, smaller islands. It is the ...
,
USA and
Australia. The magazine has a self-promoted circulation rate-base of 79,954
but 'Scootering' does not belong to ABC (Audit Bureau of Circulation), the industry body for media measurement.
''Scootering'' also provides an electronic archive of back-issues through Zinio.
References
External links
Official website
1985 establishments in the United Kingdom
Monthly magazines published in the United Kingdom
Motorcycle magazines published in the United Kingdom
Magazines established in 1985
Mass media in Lincolnshire
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