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ScienceBlogs was an
invitation-only An invitation system is a method of encouraging people to join an organization, such as a Club (organization), club or a website. In regular society, it refers to any system whereby new members are chosen; they cannot simply apply. In relation to w ...
blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
network and
virtual community A virtual community is a social network of individuals who connect through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual commu ...
that operated initially for almost 12 years, from 2006 to 2017. It was created by Seed Media Group to enhance public understanding of
science Science is a systematic discipline that builds and organises knowledge in the form of testable hypotheses and predictions about the universe. Modern science is typically divided into twoor threemajor branches: the natural sciences, which stu ...
. Each blog had its own theme, speciality and author(s) and was not subject to editorial control. Authors included active
scientist A scientist is a person who Scientific method, researches to advance knowledge in an Branches of science, area of the natural sciences. In classical antiquity, there was no real ancient analog of a modern scientist. Instead, philosophers engag ...
s working in industry, universities and medical schools as well as college professors, physicians, professional writers, graduate students, and post-docs. On 24 January 2015, 19 of the blogs had seen posting in the past month. 11 of these had been on ScienceBlogs since 2006. ScienceBlogs shut down at the end of October 2017. In late August 2018, the website's front page displayed a notice suggesting it was about to become active once again.


History

ScienceBlogs was launched in January 2006 with 15 blogs on the network. Seed Media Group had initially contacted the existing science blogging network ScienceBlog.com about a possible partnership, but later launched independently with a similar name and web address. For the launch blogs, Seed invited some of the best-known independent science bloggers and allowed them to blog about whichever subjects they wished. Revenue was generated through advertisements sold to companies who wished to attract "bright, curious consumers who buy products like automobiles, books, cellphones, computers, liquor, music and watches." As a result of the free rein given to bloggers and the incentive to increase traffic, bloggers on the network often discussed hot topics such as
politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...
and
religion Religion is a range of social system, social-cultural systems, including designated religious behaviour, behaviors and practices, morals, beliefs, worldviews, religious text, texts, sanctified places, prophecies, ethics in religion, ethics, or ...
in addition to science. These topics frequently incited heated arguments in the comment threads and bloggers on the network sometimes got into arguments with each other over a series of posts. ScienceBlogs and Seed received some notable awards at the end of their first year of activity, including the 2006 UTNE Independent Press Award for Best Science/Technology Coverage being granted to Seed, in large part due to the success of ScienceBlogs. Additionally, two blogs on the network received Weblog awards: Pharyngula for Best Science Blog and Respectful Insolence for Best Medical/Health Issues Blog. The creators of ScienceBlogs expanded their collection of hosted blogs in three major waves, supplemented by individual additions along the way. Some of the most trafficked blogs included Pharyngula, Respectful Insolence, Good Math Bad Math, Deltoid, Cognitive Daily, Living the Scientific Life (Scientist, Interrupted) and On Becoming a Domestic and Laboratory Goddess. According to
Technorati Technorati is a search engine and a publisher advertising platform. Technorati launched its ad network in 2008. In 2016, Synacor acquired Technorati for $3 million. The company's core product was previously an Internet search engine for search ...
, , ScienceBlogs had an "authority" of 9,581 and its number of inbound links ranks it 37th among blogs worldwide. ,
Quantcast Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, Fran ...
charts it as having over 1.1 million monthly unique visitors, 65% of whom are from the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. , ScienceBlogs hosted 75 blogs dedicated to various fields of research. In April 2011, ScienceBlogs was taken over by
National Geographic ''National Geographic'' (formerly ''The National Geographic Magazine'', sometimes branded as ''Nat Geo'') is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine ...
. While Seed would still maintain ownership of the site, National Geographic would acquire editorial control and responsibility for advertising sales on the site. ScienceBlogs launched a
German language German (, ) is a West Germanic language in the Indo-European language family, mainly spoken in Western Europe, Western and Central Europe. It is the majority and Official language, official (or co-official) language in Germany, Austria, Switze ...
edition of the site, ScienceBlogs.de, in 2008 in partnership with
Hubert Burda Media Hubert Burda Media Holding is a German media group with headquarters in Offenburg. It originated as a small printing business, founded by Franz Burda Snr in Philippsburg, in 1903. In 1986, the corporate group was divided up between Franz Jnr, ...
. As of 7 December 2010, the site hosted 35 blogs. ScienceBlogs Brazil debuted in March 2009 with 23 Portuguese language blogs.


"PepsiGate"

In June 2010, ScienceBlogs started a blog which was sponsored by
PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
and was to be written by their employees. This led to backlash by many of the bloggers on ScienceBlogs who considered this to be an unethical mix of advertising and journalism, and the PepsiCo blog was withdrawn from ScienceBlogs. This affair was informally named "PepsiGate". By the middle of July approximately a quarter of the bloggers had left ScienceBlogs. Subsequently, some bloggers such as
PZ Myers Paul Zachary Myers (born March 9, 1957) is an American biologist who founded and writes the '' Pharyngula'' science blog. He is associate professor of biology at the University of Minnesota Morris (UMM)
of Pharyngula announced they were going on strike as part of a general feeling that the people running Seed had failed to respond to concerns surrounding the incident. Seed Media responded by killing off ''Food Frontiers'', the Pepsico sponsored blog, but that didn't stop the defections. According to PZ Myers, "The ship is sinking". A writer at the ''New York Times Magazine'' reviewed the incident and commented, "ScienceBlogs has become
Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...
for the religion-baiting, peak-oil crowd." Some other science blogging networks were launched, including scientopia.org, scienceseeker.org and one hosted by ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
''. In early 2015, however, eleven of the network's 2006 founding-generation blogs were still active, including Myers's.


Demise

On 14 October 2017, astrophysics blogger Steinn Sigurðsson publicly revealed that ScienceBlogs was due to be shut down, and
David Gorski David Henry Gorski is an American surgical oncologist and professor of surgery at Wayne State University School of Medicine. He specializes in breast cancer surgery at the Karmanos Cancer Institute. Gorski is an outspoken skeptic and critic ...
, author of the "Respectful Insolence" blog under his pseudonym Orac, stated that ScienceBlogs had "barely existed as an entity for a few years". Astrophysics blogger Ethan Siegel reported on 22 October 2017 that ScienceBlogs had informed bloggers it "no longer had the funds to keep the site operational, and so they would be shutting down".


Revival

In late August 2018, a note appeared on the home page which said that ScienceBlogs was now part of the Science 2.0 family and that plans were in place to make the site active once again.


Awards

* 2012:
IQ Award The IQ Award is a prize donated by the high-IQ association Mensa International, Mensa to honor people and organisations who have made remarkable contributions to public welfare by an intelligent idea, scientific research about human intelligence ...


Content

ScienceBlogs consisted of ten channels, or categories, of blog entries. Each blog author decided what channel his or her individual post belongs in, and each post was indexed accordingly on the main page. The categories were: * Life Science * Environment * Brain & Behavior * Humanities & Social Sciences * Medicine & Health * Education and Careers * Physical Science * Planet Earth * Politics * Technology


See also

*
Popular science Popular science (also called pop-science or popsci) is an interpretation of science intended for a general audience. While science journalism focuses on recent scientific developments, popular science is more broad ranging. It may be written ...


References


External links


ScienceBlogs website
{{DEFAULTSORT:Scienceblogs Blog networks Blog hosting services Science blogs American science websites