Schwartz MSL, formerly Schwartz Communications was a

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

agency based in

Waltham, Massachusetts Waltham ( ) is a city in Middlesex County, Massachusetts, United States, and was an early center for the labor movement as well as a major contributor to the Technological and industrial history of the United States, American Industrial Revoluti ...

. It was acquired in 2011 by French multinational advertising and public relations group Publicis Group, and in 2014 was fully absorbed into Publicis Group's

MSLGROUP MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selva ...

subsidiary.

History

Schwartz Communications was founded in 1990 by Steve and Paula Mae Schwartz. Previous to founding the firm, Steve served as a speechwriter for General Electric’s CEO Jack Welch. The company started out as a general public relations firm, for example running a marketing campaign for Gerber

baby food Baby food is any soft, easily consumed Human food, food other than breastmilk or infant formula that is made specifically for human babies between six months and two years old. The food comes in many varieties and flavors that are purchased ready ...

, before specializing on technology and healthcare companies. The company established an office in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

in 1996 and on November 1, 2006, Schwartz opened their third office at

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

. In 2007, they established a location in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. In March 2009, Steve Schwartz stepped down as President of the firm and named Bryan Scanlon as his replacement. Scanlon has been with the firm since 1997 and most recently ran the company’s San Francisco office. Schwartz continues to hold the title of CEO. Schwartz also announced in March 2009 that its chief financial officer, Ari Millstein, would assume the additional role of chief operating officer, once held by Paula Mae Schwartz, who now acts as the firm’s "chief people officer". Schwartz explained that the changes were made so the couple could focus on their film production company, "Chockstone Pictures". In 2011 the firm was acquired by MSLGROUP, a large PR firm owned by Publicis Groupe. The firm's name was changed to Schwartz MSL. In 2014, the agency was completely absorbed into MSLGROUP.

Clients

In addition to its Waltham headquarters, Schwartz had offices in

and

. The firm specialized in PR for the

high-tech High technology (high tech or high-tech), also known as advanced technology (advanced tech) or exotechnology, is technology that is at the cutting edge: the highest form of technology available. It can be defined as either the most complex or ...

medical device A medical device is any device intended to be used for medical purposes. Significant potential for hazards are inherent when using a device for medical purposes and thus medical devices must be proved safe and effective with reasonable assura ...

pharmaceutical Medication (also called medicament, medicine, pharmaceutical drug, medicinal product, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy ( pharmacotherapy) is an important part of the ...

and

biotechnology Biotechnology is a multidisciplinary field that involves the integration of natural sciences and Engineering Science, engineering sciences in order to achieve the application of organisms and parts thereof for products and services. Specialists ...

companies. Schwartz served 78 clients in 1998. By 2006, this number was reported to have grown to over 170 clients. Clients of Schwartz included Staples, and

Lycos Lycos, Inc. (stylized as LYCOS), is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company ...

Recognition

In 1997, it was described as the "fastest-growing high-tech PR agency" by Inside PR. In 2009, Schwartz was awarded 13 "bells" at the 40th annual Bell Ringer Awards.

References

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External links

Official website
Marketing companies established in 1990 Public relations companies of the United States