{{refimprove, date=July 2021 Schooner is a regional

lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "stora ...

style

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from cer ...

of the eastern Canadian provinces. It has an alcohol content of 5.0%

ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

and is brewed at the

Oland Brewery Oland Brewery, formerly S. Oland & Sons, is a brewing company in Halifax, Nova Scotia, Canada (established 1907), which also acquired Alexander Keith's Brewery (1928), and is now owned by Labatt Brewing Company (1971), itself a unit of InBev. Si ...

in Halifax,

Nova Scotia Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native En ...

History

First brewed by sailing enthusiast and brewer

Sidney Culverwell Oland Sidney Culverwell Oland (17 June 1886, Dartmouth, Nova Scotia – 17 November 1977, Halifax, Nova Scotia) was an owner of Oland Brewery and philanthropist. He made significant contributions to the military, the arts and the cultural life of Nova Sc ...

in the 1950s, Schooner beer was named after the famous racing and fishing vessel the

schooner A schooner () is a type of sailing vessel defined by its rig: fore-and-aft rigged on all of two or more masts and, in the case of a two-masted schooner, the foremast generally being shorter than the mainmast. A common variant, the topsail schoo ...

Bluenose ''Bluenose'' was a fishing and racing gaff rig schooner built in 1921 in Lunenburg, Nova Scotia, Canada. A celebrated racing ship and fishing vessel, ''Bluenose'' under the command of Angus Walters, became a provincial icon for Nova Scotia an ...

'', A replica schooner, '' Bluenose II'', was built by the Oland family in 1963. The Oland family (not to be confused with the

Saint John, New Brunswick Saint John is a seaport city of the Atlantic Ocean located on the Bay of Fundy in the province of New Brunswick, Canada. Saint John is the oldest incorporated city in Canada, established by royal charter on May 18, 1785, during the reign of K ...

relatives who still own and operate

Moosehead Brewery Moosehead Breweries Limited is Canada's oldest independent brewery, located in Saint John, New Brunswick. The brewery was founded in 1867 and is still privately owned and operated by the Oland family. The company is now in the sixth generation ...

) used ''Bluenose II'' as both a private yacht and as a promotion for the beer brand. An illustration of the ship is found on the label as well as the cap. Sidney Oland donated the schooner to the Province of Nova Scotia in 1971. The Oland family sold their breweries to

Labatt Labatt Brewing Company Limited (french: La Brasserie Labatt Limitée) is a Belgian-owned brewery headquartered in Toronto, Ontario, Canada. Founded in 1847, Labatt is the largest brewer in Canada. In 1995, it was purchased by Belgian brewer Int ...

in 1971, and Schooner has since been produced under the

InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...

umbrella.

Vintage marketing

Once a popular brand of beer in eastern

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

, Schooner had many memorable advertising campaigns that included such taglines as ''"The Schooner, the better"'', ''"I'd sooner have a Schooner"'', and ''"Quaff a Schooner Beer"''. Although the marketing campaigns have long since ceased, Schooner is still carried by liquor stores across the

Maritime provinces The Maritimes, also called the Maritime provinces, is a region of Eastern Canada consisting of three provinces: New Brunswick, Nova Scotia, and Prince Edward Island. The Maritimes had a population of 1,899,324 in 2021, which makes up 5.1% of Ca ...

External links

Labatt's official website on Schooner
Canadian beer brands Labatt Brewing Company Alcohol in Nova Scotia

History

Vintage marketing

See also

External links