Schneider Rundfunkwerke AG was a German manufacturer of mass market audio equipment.
History
The origins of the company trace to 1889 in
Türkheim
Türkheim is a municipality in the district of Unterallgäu in Bavaria, Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Al ...
, Bavaria, Germany, when
Felix Schneider founded a company manufacturing industrial woodworking tools. In 1965 the business entered the audio electronics market through the manufacture of radio cabinets
During the 1970s and 1980s the Schneider name became associated with audio systems; the company was unusual for a German audio systems manufacturer in that it focused on low cost products rather than the luxury sector.

In 1984 computers from the
Amstrad
Amstrad plc was a British consumer electronics company, founded in 1968 by Alan Sugar. During the 1980s, the company was known for its Home computer, home computers beginning with the Amstrad CPC and later also the ZX Spectrum range after the ...
company were marketed under the Schneider brand in Germany and central Europe. Schneider sold the
Amstrad CPC 464
The CPC 464 is the first personal home computer built by Amstrad. Released in 1984, it was the first entry in the Amstrad CPC family of home computers. The CPC 464 was one of the bestselling and best produced microcomputers, with more than 2 mil ...
,
Amstrad PCW
The Amstrad PCW series is a range of personal computers produced by United Kingdom, British company Amstrad from 1985 to 1998, and also sold under licence in Europe as the "Joyce" by the German electronics company Schneider Computer Division, Schn ...
and
Schneider Joyce,
followed by the
Amstrad PC1512 and
PC1640.
In 1987 the association with Amstrad ended, and the company produced PC compatible machines from 1988, like the
Schneider Euro PC.
The ''
Gebrüder Steidinger'' company (maker of the
Dual
Dual or Duals may refer to:
Paired/two things
* Dual (mathematics), a notion of paired concepts that mirror one another
** Dual (category theory), a formalization of mathematical duality
*** see more cases in :Duality theories
* Dual number, a nu ...
turntable line) and brand were acquired from
Thomson Thomson may refer to:
Names
* Thomson (surname), a list of people with this name and a description of its origin
* Thomson baronets, four baronetcies created for persons with the surname Thomson
Businesses and organizations
* SGS-Thomson M ...
in 1988, in part to obtain a saleable brand name in France where the large and long established company
Schneider SA was already present. In the 1990s the company's name was changed to Schneider Electronics
In 2002 the company was bankrupt.
It was acquired by the
TCL Corporation
TCL Technology Group Corp. (originally an abbreviation for Telecom Corporation Limited) is a Chinese partially state-owned electronics company headquartered in Huizhou, Guangdong province. TCL develops, manufactures, and sells consumer elect ...
for €8.2 million in 2002.
See also
*
Schneider Computer Division Schneider may refer to:
Companies and organizations
* G. Schneider & Sohn, a Bavarian brewery company
* Schneider Rundfunkwerke AG, the former owner of the Dual brand of record players
** Schneider Computer Division, a brand of Amstrad CPC in ...
*
Schneider Euro PC
References
Consumer electronics brands
German brands
Electronics companies of Germany
Companies based in Bavaria
Electronics companies established in 1889
Electronics companies disestablished in 2002
2002 mergers and acquisitions
German companies disestablished in 2002
German companies established in 1889
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