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Schick is an American brand of
personal care Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make ...
products and
safety razor A safety razor is a shaving implement with a protective device positioned between the edge of the blade and the skin. The initial purpose of these protective devices was to reduce the level of skill needed for injury-free shaving, thereby reduci ...
s which was founded in 1926 by Jacob Schick. It is currently owned by
Edgewell Personal Care The Edgewell Personal Care Company is an American multinational consumer products company headquartered in Shelton, Connecticut. It was formed in 2015 following the corporate spin-off from Energizer Holdings. Edgewell Personal Care was formed b ...
. In the 2000s, Schick was second in sales to
Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gil ...
globally and was the top-selling brand of safety razors and blades in
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
. The Schick brand name is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same items under the Wilkinson Sword brand name. Schick also markets shaving gels.


History

Schick was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company. In the same year, Schick introduced its highly successful single-blade safety razor system, which stored twenty blades in a steel injector. Jacob Schick sold the company in 1928 and founded another company bearing his name, in order to market his newly invented electric shavers. Patrick Frawley purchased controlling shares in Schick in 1955 and held onto the company until 1970, when the company became a division of
Warner–Lambert Warner–Lambert was an American pharmaceutical company. History Formerly two separate entities, the first company was started in 1856, when William R. Warner founded a drug store in Philadelphia. Warner went on to invent a tablet coating proces ...
. In February 2000,
Pfizer Pfizer Inc. ( ) is an American Multinational corporation, multinational Pharmaceutical industry, pharmaceutical and biotechnology corporation headquartered at The Spiral (New York City), The Spiral in Manhattan, New York City. Founded in 184 ...
bought Warner—Lambert along with all of its subsidiary companies. Schick was purchased by
Energizer Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and fo ...
in 2003 from Pfizer. On July 1, 2015, Energizer split into two companies and Schick is now a subsidiary of
Edgewell Personal Care The Edgewell Personal Care Company is an American multinational consumer products company headquartered in Shelton, Connecticut. It was formed in 2015 following the corporate spin-off from Energizer Holdings. Edgewell Personal Care was formed b ...
.


Products

* Schick Hydro: Schick's redesigned razor system released on April 6, 2010. ** Schick Hydro 5: A five-blade razor system with "skin guards advanced hydrating gel and a flip trimmer" (hydrates only while shaving).FTC letter regarding disclaimer about hydration
/ref> ** Schick Hydro 3: A three-blade razor system similar to the 5-blade system but without a flip trimmer. ** Schick Hydro Silk: A five-blade women's razor system. Initially introduced only as a Schick model, but added to the Wilkinson Sword line in late 2012. ** Schick Hydro 5 Power Select: A motorized version of the Hydro 5, with three user-selectable vibration levels. * Schick Intuition: A women's shaving system that lathers and shaves at the same time. * Schick Quattro: a four-bladed razor for men, introduced in 2003. The Quattro Midnight and Quattro Chrome are models with redesigned handles and different color schemes from the original Quattro. ** Quattro Power: A motorized version of the Quattro; it is supposed to reduce
friction Friction is the force resisting the relative motion of solid surfaces, fluid layers, and material elements sliding against each other. Types of friction include dry, fluid, lubricated, skin, and internal -- an incomplete list. The study of t ...
. The Quattro Titanium Power is a Quattro Power with a different color scheme and Quattro Titanium cartridges. The Quattro Power is powered by a single
AAA battery The AAA battery (or triple-A battery) is a standard size of dry cell battery. One or more AAA batteries are commonly used in low-drain portable electronic devices. A zinc–carbon battery in this size is designated by IEC as R03, by ANSI C ...
. ** Quattro Titanium: includes a
titanium Titanium is a chemical element; it has symbol Ti and atomic number 22. Found in nature only as an oxide, it can be reduced to produce a lustrous transition metal with a silver color, low density, and high strength, resistant to corrosion in ...
coating on the blades that is claimed to reduce irritation. There is also a Quattro Titanium Trimmer that includes a short face trimmer powered by a AAA battery. ** Quattro for Women: A modified version of the Quattro with a feminine color scheme. * Schick Protector: A razor that is claimed to protect against nicks. * Schick Tracer: A two-bladed razor with flexible blades that is supposed to conform with the surface of the face. ** Tracer FX: A modified Tracer for sensitive skin ** FX Diamond: A Tracer with blades that are supposed to stay sharp longer. * Schick Xtreme3: A three-blade men's shaving razor. ** Schick XTreme3 Disposable: A disposable version of the Xtreme3, introduced in 1999. ** Schick XTreme3 SubZero: An improved version of the Xtreme3 razor. * Schick Slim Twin: A two-bladed disposable razor that comes in four different varieties. * Schick Double Edge Razor, also known as Schick Krona: A Twist-To-Open safety razor produced from 1965 until the late 1970s. * Schick Injector Razor: A single edge injector style family of razors introduced in 1935 and produced until the early 2000s. (The blades are still manufactured) *Schick Exacta: General disposable razors with or without lubricating strip. **Schick Exacta 2: Two blade disposable razors with (sensitive) and without lubricating strips (regular). **Schick Exacta 3: Three blade disposable razors with lubricating strip and pivoting head.


References


External links

* {{Edgewell Razor brands Personal care brands American brands American companies established in 1926 Products introduced in 1926 Edgewell Personal Care Male grooming brands