Scary Mommy is a website that produces content targeting mothers, which generally focuses on parenting, motherhood, current events and pop culture. The site is owned by

Bustle Digital Group ''Bustle'' is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September 2016, the website had 50 million monthly rea ...

and is based in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

History

Scary Mommy was launched in March 2008 by Jill Smokler in

Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...

Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; ...

. In April 2012, Smokler published a companion book entitled ''Confessions of a Scary Mommy'', which became a ''New York Times'' best seller. In 2013, Smokler established Scary Mommy Nation, a 501(c)3 non-profit that raised money for families that could not afford a

Thanksgiving Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden ...

dinner. By 2014, the site earned its first

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...

in the "Family/Parenting" category. It would go on to win additional Webby Awards in 2015 and 2018. In February 2015, the website was acquired by Some Spider Studios. Smokler remained with the company as

chief content officer A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO is usually an executive role or senior ...

. After the Some Spider acquisition, Scary Mommy added an in-house studio along with video producers, editors, staff writers, and other contributors. In February 2018, it became the first parenting channel on

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before th ...

's Discover feature. In May 2018, Smokler left Scary Mommy. At the time, the site was reaching 80 million monthly unique visitors. In 2020,

Fatherly Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City. Overview Fatherly offers articles, videos, and oth ...

was acquired by Some Spider Studios, the parent of Scary Mommy. In 2021,

acquired Some Spider.

Content

Scary Mommy originally served as a blog for its creator, Jill Smokler, to discuss parenting and motherhood. Smokler also introduced the Scary Mommy Confessions feature, which allows users to anonymously post messages about motherhood. In 2015, the site began featuring videos and articles created by a staff of writers. It also operates a channel on Snapchat's Discover feature. In 2017, the site began developing, ''Lullaby League'', a lullaby singing competition show hosted by

Jim O'Heir Jim O'Heir (born February 4, 1962) is an American actor and comedian, perhaps best known for portraying Jerry Gergich on the NBC sitcom ''Parks and Recreation''. O'Heir first became active in Chicago theater and improv during the late 1980s an ...

. That year, the site averaged 13.2 million monthly visitors in the United States. Simultaneously, the show aired on television network

Pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...

References

External links

Official website

Some Spider Studios

Jill Smokler Official
{{Bustle Digital Group Parenting websites American women's websites Internet properties established in 2008