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Scale AI (Scale) is an
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech r ...
(AI) company headquartered in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
. The company provides labeled data used to train AI applications.


Background

Scale was founded in 2016 by Alexandr Wang and Lucy Guo who had previously worked at
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. When the company was first conceived, it supplied human labour to perform tasks that
algorithm In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing ...
s could not. Accel partner Dan Levine offered to provide $4.5 million in
seed funding Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' ...
to Scale and his basement as a temporary headquarters. Within months, Wang and Guo realized Scale could fill the needs for
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(AV) companies by being able to review and label its driving footage data used to train their AI applications. Other investors of Scale included
Dragoneer Investment Group The Dragoneer Investment Group (Dragoneer) is an American investment firm based in San Francisco, California. The firm focuses on technology investments in both public and private markets globally. Background Dragoneer is based in San Franc ...
,
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and
Index Ventures Index Ventures is a Europe, European venture capital firm with dual headquarters in San Francisco and London, investing in technology-enabled companies with a focus on e-commerce, fintech, mobility, gaming, infrastructure/AI, and security. Sinc ...
. In 2018 Guo left Scale "due to differences in product vision and road map". AV-related companies are the main source of revenue for Scale. According to a June 2019 fundraising pitch deck seen by ''
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,'' Scale was on track to have an annual revenue over $40 million. In August 2019, after
Peter Thiel Peter Andreas Thiel (; born 11 October 1967) is a German-American billionaire entrepreneur, venture capitalist, and political activist. A co-founder of PayPal, Palantir Technologies, and Founders Fund, he was the first outside investor in Fac ...
’s
Founders Fund Founders Fund is a San Francisco-based venture capital firm. Formed in 2005, Founders Fund had more than $11 billion in aggregate capital under management as of 2022. The firm invests across all stages and sectors, including aerospace, artificia ...
made a $100 million investment in Scale, its valuation exceeded $1 billion and it acquired
Unicorn The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead. In European literature and art, the unicor ...
status. By July 2021, Scale had reached a valuation of $7 billion. There was an increased demand for data labelling from clients in different industries. In January 2023, Scale laid off 20% of its workforce. In March 2024, Scale reached a valuation of almost $13 billion after Accel lead another round of funding. In May 2024, Scale raised an additional $1 billion with new investors including
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
and
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. Its valuation reached $14 billion. In October 2024, it was reported that Scale nearly quadrupled its sales to almost $400 million in the first half of 2024 compared with the same period in 2023. In December 2024, Scale was sued by a former employee with allegations that it was committing wage theft and misclassifying workers. The following month, a second employee filed suit against the company citing similar claims.


Military affiliation

Scale also has been serving clients in the government such as the
United States Armed Forces The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is ...
. Scale has pitched itself as a company that will assist the U.S. military in its existential battle with China by offering to pull better insights out of data, build better AVs and even create chatbots that can help advise military commanders during combat. Wang, who describes himself as a "China hawk," stated the U.S. will not be able to maintain its technological edge over the rising military power of China without AI developed by private technology companies. He was partially influenced by a trip to China in 2018 to see its AI scene and noted how the government there could use commercial technology for its own benefit. In January 2022, Scale was award a $249 million contract by the
U.S. Department of Defense The United States Department of Defense (DoD, USDOD or DOD) is an executive branch department of the federal government charged with coordinating and supervising all agencies and functions of the government directly related to national secu ...
to Accelerate Government's AI Capabilities. In the fall of 2022, Scale planned to enter a deal with
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
where it would provide insights for its advertisers. Despite opposition, Wang pushed for the deal to go through as the commercial opportunity was too good to turn down. However, the deal was eventually scrapped due to national security concerns. As of February 2024, Scale has made almost $80 million from government related contracts.


Remotasks

As the demand for data labeling from AV increased, Scale found it harder to keep up with the demand for human labour. Initially Wang turned to outsourcing agencies but the cost quickly increased.
Gross margin Gross margin is the difference between revenue and cost of goods sold (COGS), divided by revenue. Gross margin is expressed as a percentage. Generally, it is calculated as the selling price of an item, less the cost of goods sold (e. g. product ...
s were around 65% in early 2018 and had decreased to 30% by the fourth quarter of the year. In 2017, Scale established Remotasks as its in-house outsourcing agency. It set up over a dozen facilities in
Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical United Nations geoscheme for Asia#South-eastern Asia, south-eastern region of Asia, consistin ...
and
Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
to train thousands of data labelers. Remotasks has been established as a separate brand for client confidentiality according to Scale. Early employees say this was done to make Scale's strategy less obvious to competitors and shield the company from scrutiny. Remotasks was successful in controlling costs and by mid-2019, Scale's margins had recovered to 69%. According to a 2022 study by
University of Oxford The University of Oxford is a collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the world's second-oldest university in contin ...
researchers, it concluded Remotasks met the "minimum standards of fair work" in just 2 of 10 criteria. It noted that the "obfuscation" of its association with Scale creates confusion that "can contribute to workers’ vulnerability to exploitation." The Lead researcher Kelle Howson compared Remotasks to garment factory workers in the same countries stating "There is pretty much zero accountability for those working conditions". In August 2023 ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'' released an article on Remotasks' presence in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
. It stated that Scale paid workers at extremely low rates, routinely delayed or withheld payments and provided few channels for workers to seek recourse. Freelance review has to go through several layers of review and only after approval are payments credited to workers through platforms like
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
. Payments can be withheld with no explanation and if work is rejected, the workers can be asked to redo the work with little to no payment at all. Remotasks pays workers on a task-to-task basis without any contract binding them to the company, which means workers often have few reliable ways to contact supervisors or escalate complaints. An employee has stated he was locked out of his account after raising a complaint to his supervisor about the number of tasks he'd completed without receiving payment. In March 2024, it was reported that Remotasks had terminated its services in whole countries without explanation. Workers in
Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...
,
Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf of G ...
, and
Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...
found themselves cut off from accessing its services. Remotasks has also halted new sign-ups in
Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...
,
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making it ...
, and
Poland Poland, officially the Republic of Poland, , is a country in Central Europe. Poland is divided into Voivodeships of Poland, sixteen voivodeships and is the fifth most populous member state of the European Union (EU), with over 38 mill ...
. A Remotasks representative claimed an administrative error was to blame for the lack of notice provided to contractors in Kenya.


See also

* Labeled data *
Machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...


References


External links

* {{Official website, http://scale.com
www.remotasks.com
(Remotasks Website) 2016 establishments in California 2016 in San Francisco American companies established in 2016 Artificial intelligence associations