is a Japanese fashion model. She is best known for her stint as a main model for the ''
Koakuma Ageha
''Koakuma Ageha'' (, lit. "Little-devil Swallowtail ") is a Japanese magazine that introduces the latest fashion magazine, fashion and lifestyle magazine, lifestyle trends popular among hostesses that is published twice a year, with the main targ ...
''
cabaret
Cabaret is a form of theatrical entertainment featuring music song, dance, recitation, or drama. The performance venue might be a pub, casino, hotel, restaurant, or nightclub with a stage for performances. The audience, often dining or drinking, ...
-
gyaru
(, ) is a Japanese street fashion, Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. The term is a Japanese transliteration of the English slang word . In Japan, it is used to refer to you ...
fashion magazine
Fashion journalism is a component of fashion media, with a focus on journalism, writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and ...
.
Hayakawa is well known as a former prominent
cabaret hostess. After retiring from nightwork in 2010, she still remained active in ''Koakuma Ageha'' and began to be known as a
businesswoman
A businessperson, also referred to as a businessman or businesswoman, is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial ...
as well as a fashion designer.
She left ''Koakuma Ageha'' in 2011 and has since become a main model for its sister magazine ''
Ane Ageha''. She is also known as a former member of
Japanese idol
An is a type of entertainer marketed for image, attractiveness, and personality in Japanese popular culture, Japanese pop culture. Idols are primarily singers with training in other performance skills such as acting, dancing, and modeling. Idol ...
girl group
SDN48
SDN48 (read ''S.D.N. Forty-Eight'', short for Saturday Night 48) was a Japanese idol girl group, created and produced by Yasushi Akimoto. SDN48 was created based on an "adult idol" concept. Former AKB48 member Kayo Noro was chosen as the captain ...
, in which she remained for a short period in 2011.
Career
Hayakawa was born in
Fukuoka, Japan
is a prefecture of Japan located on the island of Kyūshū. Fukuoka Prefecture has a population of 5,109,323 (1 June 2019) and has a geographic area of 4,986 km2 (1,925 sq mi). Fukuoka Prefecture borders Saga Prefecture to the southwest, Kuma ...
. Her parents divorced and she was raised by her mother. She began modeling while working at a
hostess bar
A hostess is a female Hospitality, host or presenter of an event.
Hostess may also refer to:
Hospitality trades
* Air hostess, a flight attendant
* A female maître d' at a restaurant
* An employee at a hostess club
* Bargirl, a paid, female c ...
in Fukuoka. After moving to Tokyo in 2004, she worked as a model and
race queen, until she re-entered nightwork. She became the top hostess at R, a
Roppongi
Roppongi (, , 'six trees') is a district of Minato, Tokyo, Minato, Tokyo, Japan, famous for the affluent Roppongi Hills development area and popular night club scene. A few foreign embassies are located near Roppongi, and the night life is popu ...
hostess club, in term of sales, and at one point, was considered the most prominent hostess in all of Japan.
After debuting in ''
Koakuma Ageha
''Koakuma Ageha'' (, lit. "Little-devil Swallowtail ") is a Japanese magazine that introduces the latest fashion magazine, fashion and lifestyle magazine, lifestyle trends popular among hostesses that is published twice a year, with the main targ ...
'', she appeared regularly in the magazine while working as a hostess, until she retired from the nightwork in 2010.
["'Koakuma Ageha' model retires from the night scene"](_blank)
2 February 2010, '' Model Press'' In 2011 she joined the
SDN48
SDN48 (read ''S.D.N. Forty-Eight'', short for Saturday Night 48) was a Japanese idol girl group, created and produced by Yasushi Akimoto. SDN48 was created based on an "adult idol" concept. Former AKB48 member Kayo Noro was chosen as the captain ...
girl
A girl is a young female human, usually a child or an adolescent. While the term ''girl'' has other meanings, including ''young woman'',Dictionary.com, "Girl"'' Retrieved January 2, 2008. '' daughter'' or '' girlfriend'' regardless of age ...
idol
Idol or Idols may refer to:
Religion and philosophy
* Cult image, a human-made object that is venerated or worshipped for the deity, spirit or daemon that it embodies or represents
* Murti, a devotional image of a deity or saint used during puja ...
group and made several activities as a member of the group, such as attending a handshake event, however, she left the group only two months after joining, to concentrate on her main businesses; modeling and managing her own salon which she opened in
Shinjuku, Tokyo
, officially called Shinjuku City, is a special ward of Tokyo, Japan. It is a major commercial and administrative center, housing the northern half of the busiest railway station in the world ( Shinjuku Station) as well as the Tokyo Metropol ...
for hostesses.
Hayakawa stopped appearing in ''Koakuma Ageha'' with her last appearance for its July 2011 issue, and began appearing in its sister magazine, ''
Ane Ageha'', as a main model.
Nightwork

Hayakawa's nightwork career began immediately after dropping out of high school, when she began working at a
Nakasu
is the red-light district which exists between the sandbank of the and the in Fukuoka City, Fukuoka Prefecture, Japan. It is named after a popular, but very short-lived, entertainment quarter of Edo, which existed in the late 18th century. T ...
,
Fukuoka
is the List of Japanese cities by population, sixth-largest city in Japan and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since ancient times. ...
hostess bar
A hostess is a female Hospitality, host or presenter of an event.
Hostess may also refer to:
Hospitality trades
* Air hostess, a flight attendant
* A female maître d' at a restaurant
* An employee at a hostess club
* Bargirl, a paid, female c ...
where she instantly became the top hostess. At the age of 18, she was headhunted as ''
mama
Mama(s) or Mamma or Momma may refer to:
Roles
*Mother, a female parent
* Mama-san, in Japan and East Asia, a woman in a position of authority
*Maternal uncle, in some parts of South Asia
Places
* Mama, Russia, an urban-type settlement in the Mam ...
'' by another hostess bar in Nakasu, becoming a ''mama'' even though she was a minor, and leading the bar to astonishing financial success. She was in Nakasu until she moved to Tokyo at the age of 21.
['']Koakuma Ageha
''Koakuma Ageha'' (, lit. "Little-devil Swallowtail ") is a Japanese magazine that introduces the latest fashion magazine, fashion and lifestyle magazine, lifestyle trends popular among hostesses that is published twice a year, with the main targ ...
October 2010 Issue'' : " Legends of the Night Hall of Fame in Kabukicho and Roppongi!!!! : Legend of Sayo Hayakawa" , 10 October 2010, '' Inforest''

After moving to Tokyo, Hayakawa began working at a high-class
Roppongi
Roppongi (, , 'six trees') is a district of Minato, Tokyo, Minato, Tokyo, Japan, famous for the affluent Roppongi Hills development area and popular night club scene. A few foreign embassies are located near Roppongi, and the night life is popu ...
hostess club, Piano, and rose to the club's second-ranked hostess within two months. She then moved to
Ginza
Ginza ( ; ) is a district of Chūō, Tokyo, Chūō, Tokyo, located south of Yaesu and Kyōbashi, Tokyo, Kyōbashi, west of Tsukiji, east of Yūrakuchō and Uchisaiwaichō, and north of Shinbashi. It is a popular upscale shopping area of Tokyo ...
and was hired by a newly opened high-class hostess club, Bisser, at the age of 22, where her colleagues were like "future actresses" and "girls whose faces could often be seen on magazines" and the customers were the likes of overly-wealthy businessmen, overly-wealthy
professional criminals, and so on. The club, Bisser, did not publicize performance data of hostesses, but she could have been one of the best at the club until she left Ginza and moved to
Shinjuku
, officially called Shinjuku City, is a special ward of Tokyo, Japan. It is a major commercial and administrative center, housing the northern half of the busiest railway station in the world ( Shinjuku Station) as well as the Tokyo Metropol ...
at the age of 23.
From 2005 to 2006, Hayakawa worked at two
Kabukicho, Shinjuku hostess bars, Azian Club and Gentleman'z Club, and returned to Roppongi to work at R, where she met her future long-term partner, ''
Ageha
ageHa (also as 'AGH') was a weekend club event in Tokyo, Japan. It was held on Friday and Saturday at the Usen Studio Coast event space in the Shin-Kiba district, which also hosted live concerts and other events. The word ''Ageha'' is Japanese fo ...
'' colleague
Sayaka Araki. R was the last nightwork place for Hayakawa, who retired as a hostess at the age of 26.
Sayaka Araki, in response to the retirement, was quoted as saying: "I feel it is a really, really great loss for the world of
water trade".
Personal life
Hayakawa, along with the likes of
Sayaka Araki, is a member of international charity organization
H=and Project since 2009 when it was founded after the death of fellow ''
Ageha
ageHa (also as 'AGH') was a weekend club event in Tokyo, Japan. It was held on Friday and Saturday at the Usen Studio Coast event space in the Shin-Kiba district, which also hosted live concerts and other events. The word ''Ageha'' is Japanese fo ...
'' model
Sumire. She is an active member of the organization, constantly making donations to the charity. As of 2013, she is single and lives in Tokyo.
In July 2014, she gave birth to her first child, a baby boy. Later in May 2018, she gave birth to her second child, a baby girl, and she become the single mother.
Notable appearances
Magazines
*''
Ane Ageha''
*''
Koakuma Ageha
''Koakuma Ageha'' (, lit. "Little-devil Swallowtail ") is a Japanese magazine that introduces the latest fashion magazine, fashion and lifestyle magazine, lifestyle trends popular among hostesses that is published twice a year, with the main targ ...
''
*''
Men's Egg''
*''Men's Spider''
*''Edge Style'', since the first issue released in November 2009
Events
*''
Shibuya Girls Collection 2009 S/S''
*''Sixh.×Men's SPIDER 2010'',
*''Campus Collection 2010 Spring''
*''KyabaRaku Award : Kickoff Party'',
Others
*
Record jacket : "
Koakuma Heaven", by
Gackt
, better known as Gackt (stylized in all caps), is a Japanese singer-songwriter, musician, record producer and actor.
Born in Okinawa Prefecture, Okinawa to a Ryukyuan people, Ryukyuan family, Gackt learned the piano at a young age and was rai ...
, released in June 2009
*DVD : "Kiramori", released in June 2009
*Book : ''Gal's Collection'', a ''
Men's Egg'' Special Edition released in March 2010
*Song : "Abazure", included in ''Min Min Min'', as a member of
SDN48
SDN48 (read ''S.D.N. Forty-Eight'', short for Saturday Night 48) was a Japanese idol girl group, created and produced by Yasushi Akimoto. SDN48 was created based on an "adult idol" concept. Former AKB48 member Kayo Noro was chosen as the captain ...
, released in August 2011
*
Mixed martial arts
Mixed martial arts (MMA) is a full-contact fighting combat sport, sport based on strike (attack), striking and grappling; incorporating techniques from various combat sports from around the world.
In the early 20th century, various inter-s ...
event : ''Hinokuni Kakuto Densetsu Legend 2'', as a special MC, held in December 2011
"Legend : Fighting with Peter Aerts on December 11! Mr. Kamikaze declares his perfect victory, 'I'm aspiring to be the toughest 50-year-old'"
, 18 October 2011, ''Livedoor
was a Japanese company that functioned as an Internet service provider and operator of a web portal and blog platform before being brought down by a scandal in 2006. The company was founded and led in its first 10 years by Takafumi Horie, known ...
News''
References
External links
"Sayo Hayakawa Official Blog"
official blog powered by Ameba Blog
{{DEFAULTSORT:Hayakawa, Sayo
Japanese female models
Japanese women fashion designers
Models from Fukuoka Prefecture
1983 births
Living people