SaveRite was a

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

chain of discount warehouse-style grocery stores owned by

Winn-Dixie Winn-Dixie Stores, Inc., is an American supermarket chain store, chain headquartered in Jacksonville, Florida. Founded in 1925, Winn-Dixie grocery stores and liquor stores serve communities throughout five southeastern states – Alabama, ...

. The store offered a smaller selection and less customer support than most grocery stores. SaveRite was designed to offer lower prices on a smaller selection of food by offering items in bulk, eliminating baggers and carry-out services, and removing many in-store services. The stores also had offerings that catered to their local markets, with some providing more services than others. The chain's marketing was based on its mascot Captain SaveRite, who is shown as a cartoon super-hero resembling

Captain America Captain America is a superhero created by Joe Simon and Jack Kirby who appears in American comic books published by Marvel Comics. The character first appeared in '' Captain America Comics'' #1, published on December 20, 1940, by Timely C ...

History

Winn-Dixie created the SaveRite brand as an experiment, with the first location opening in Orlando, Florida in October 2000. In March 2001, the nine Gooding's stores based in Orlando, Florida that the company had acquired the year prior were converted to the SaveRite banner. In November, Winn-Dixie announced plans to convert nearly all of its Winn-Dixie and Winn-Dixie Marketplace brand stores in the metro

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area into SaveRite locations in an effort to keep a hold on its market share, which was rapidly declining due to stiff competition from

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

Publix Publix Super Markets, Inc., Trade name, doing business as Publix, is an employee ownership, employee-owned American supermarket Chain store, chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a Privately h ...

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinc ...

Food Lion Food Lion is an American regional supermarket Chain store, chain headquartered in Salisbury, North Carolina, that operates over 1,000 supermarkets in 10 states: Delaware, Georgia (U.S. state), Georgia, Kentucky, Maryland, North Carolina, Pennsyl ...

, and

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. The conversions began in earnest in 2002, with the company looking to fill the void left when

Cub Foods Cub is an American supermarket chain. It operates stores in Minnesota and Illinois. The company is a wholly owned subsidiary of United Natural Foods, based in Providence, Rhode Island. History Beginnings Cub Foods was founded by Minnesota-based ...

left the area. By 2003, the company had converted 43 locations in Atlanta, nine sites in Florida, and eight locations in Mississippi to the SaveRite banner. In June 2004, SaveRite opened a 55,000-square-foot store in Melbourne, Florida, offering a pharmacy, deli, full-service bakery, expanded produce and meat departments, a customer service booth, and extensive Hispanic and Caribbean foods selections. However, when Winn-Dixie filed for bankruptcy in February 2005, the company announced that more than 300 stores, including SaveRite locations, would close. As part of these cuts, it was announced that SaveRite would exit the Atlanta area. By July, SuperValu was seeking to acquire 27 of the 40 SaveRite supermarkets in the Atlanta market. Winn-Dixie began redesigning its SaveRite stores by cutting prices and adding in-store services. The first store opened in January 2009. By this time, there were three Save-Rite locations in Jacksonville, five in Orlando, and three in Mississippi. A second redesigned store opened in March 2010. On August 18, 2011, Winn Dixie announced it was discontinuing the SaveRite name and converting its six remaining stores to the Winn-Dixie banner, while a seventh store was closed.

References

Supermarkets of the United States Companies that filed for Chapter 11 bankruptcy in 2005 Retail companies disestablished in 2011 {{US-retail-company-stub