Saudi Comic Con
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The Saudi Comic Con (SCC) () was the first comic book and pop culture convention held in
Jeddah Jeddah ( ), alternatively transliterated as Jedda, Jiddah or Jidda ( ; , ), is a List of governorates of Saudi Arabia, governorate and the largest city in Mecca Province, Saudi Arabia, and the country's second largest city after Riyadh, located ...
,
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in West Asia. Located in the centre of the Middle East, it covers the bulk of the Arabian Peninsula and has a land area of about , making it the List of Asian countries ...
. Organized by Time Entertainment and supported by the General Entertainment Authority (GEA), the inaugural event took place in Jeddah in February 2017. SCC marked a significant milestone in the Kingdom’s efforts to diversify its entertainment sector under Vision 2030.


History


Inauguration (2017)

The first Saudi Comic Con was held from February 16 to 18, 2017, at the Take-Off Center in Jeddah. The event was organized by Time Entertainment, a Riyadh-based company led at the time by CEO Héctor Alegre, in collaboration with the General Entertainment Authority. The event attracted approximately 20,000 attendees over three days, featuring a range of activities including
cosplay Cosplay, a blend word of "costume play", is an activity and performance art in which participants called cosplayers wear costumes and Fashion accessory, fashion accessories to represent a specific Character (arts), character. Cosplayers often i ...
, gaming, and panel discussions. A hashtag denoting it as a "devil-worshipping" festival became popular on
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, however, and there were calls for a boycott. Nonetheless the convention was popular, and included both national and international talent:
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'', and assorted Saudi producers and actors, including cast members from the upcoming Saudi
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show ''Mas'hour'' (meaning "Bewitched" in Arabic) appeared on panels. The event was noted both for being a recognition of the importance of
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in Saudi Arabia, and for giving a platform to local artists and the national entertainment industry in the global economy.


Subsequent Events (2018)

Following the inaugural event, Saudi Comic Con returned in 2018, continuing to offer a mix of international and local pop culture content. The 2018 edition featured actor
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'', who expressed enthusiasm about engaging with Saudi fans.


Organization

Time Entertainment, a Riyadh-based company, organized Saudi Comic Con in collaboration with the General Entertainment Authority.


Impact

TIME Entertainment CEO Obada Awad described Saudi Comic Con as “a phenomenon that changed the entertainment scene in the country,” noting the strong demand it received from fans across the GCC. The General Entertainment Authority’s CEO, Amr Al-Madani, stated that the ''“overwhelming number of people and families who attended, and the memorable moments captured online, show the potential of bringing popular occasions such as these to our country,”'' highlighting the alignment of such events with the Kingdom’s Vision 2030 goals. The event hosted 95 exhibitor booths and 60 artist tables, providing local and regional comic artists a platform to showcase their work, including Arabic manga and original content. International exhibitors also praised the event’s organization and audience engagement. Sergio Azzi, a representative of the “No Lands” booth and veteran of Comic Cons in
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, called it ''“simply amazing”'' and noted that ''“the crowd was really, really awesome… we didn’t expect it to be so good.”'' Azzi also commented on the high number of English-speaking Saudi attendees and the unexpected talent among local artists, saying he and his team looked forward to working with Saudi creators and hoped to see more Arabic comics and animations in future editions.


See Also

* General Entertainment Authority *
Saudi Vision 2030 Saudi Vision 2030 (, sometimes called Project 2030) is a government program launched by Saudi Arabia which aims to achieve the goal of increased diversification economically, socially, and culturally, in line with the vision of Saudi crown pri ...
*
Riyadh Season Riyadh Season () is a series of entertainment, cultural, and sporting events held in the Saudi Arabian capital of Riyadh. The event was introduced in 2019 by the General Entertainment Authority as part of the larger Saudi Seasons initiative in s ...


References

Defunct comics conventions Defunct multigenre conventions Recurring events established in 2017 2017 establishments in Saudi Arabia Annual events in Saudi Arabia Festivals in Saudi Arabia Tourist attractions in Saudi Arabia Jeddah {{comics-stub