Saude! Saudade... is a Japanese radio program specializing in music from

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, the Caribbean, and

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived ...

. It is produced and broadcast on

J-Wave J-Wave is a commercial radio station based in Tokyo, Japan, broadcasting on 81.3 FM from the Tokyo Skytree to the Tokyo area. J-Wave airs mostly music, covering a wide range of formats. The station is considered the most popular among FM bro ...

, an FM radio station based in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

, Japan. Its official title includes its corporate sponsor where the sponsor's name is before the program title, i.e. Noevir Saude! Saudade.... Past sponsors include

Japan Airlines , also known as JAL (''Jaru'') or , is an international airline and Japan's flag carrier and largest airline as of 2021 and 2022, headquartered in Shinagawa, Tokyo. Its main hubs are Tokyo's Narita International Airport and Haneda Airport, ...

and

Kikkoman is a Japanese food manufacturer. Its main products and services include soy sauce, food seasoning and flavoring, mirin, , and sake, juice and other beverages, pharmaceuticals, and restaurant management services. Kikkoman has production plant ...

, whose names were also part of the official programme title. It is a weekly programme, broadcast every Sunday afternoon from 5:00 pm to 5:54 pm

Japan time , or , is the standard time zone in Japan, 9 hours ahead of UTC ( UTC+09:00). Japan does not observe daylight saving time, though its introduction has been debated on several occasions. During World War II, the time zone was often referred to a ...

Summary

The title is in

Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Port ...

. ''Saude'' is a greeting indicating health or toast, while ''saudade'' stands for nostalgic sentiment towards bygone innocent days of childhood. Both words are said to hold the key cultural basis to understand

. Because most listeners are Japanese residents in greater Tokyo area, it features Japanese-Latin artists such as Lisa Ono. The programme has its own award Brazil Disc Award, as well as special theme events at clubs. It has a monthly Portuguese DJ rotation to appeal to the growing Brazilian communities throughout Japan. The current program navigator as of April 2010 is

Christel Takigawa , commonly known as , is a French-Japanese television announcer and news presenter. She is the wife of politician Shinjirō Koizumi. Biography Takigawa Lardux Christel Masami was born in Paris, France, to a Japanese mother and a French fa ...

. It is one of the longest serving programs within J-Wave, with no interruption since the station's founding in 1988.

External links

Japanese music radio programs 1988 radio programme debuts